Honest Review of IBM Digital Analyticshttps://www.trustradius.com/web-analyticsIBM Digital AnalyticsUnspecified7501012014-06-27T22:30:40.191Z
June 27, 2014
Honest Review of IBM Digital Analytics
Score 5 out of 101
Overall Satisfaction with IBM Digital Analytics
We use IBM Digital Analytics as a 3rd party analytics tool for many of our clients. The tool is able to provide a holistic view of performance across a variety of marketing channels.
- Gives clients insight into performance across marketing channels
- Provides single source of "truth" between client and agency
We have used Adobe Analytics and Google Analytics in similar instances. IBM Digital Analytics is between the 2 products, slightly better than Google Analytics but far behind the flexibility offered in Adobe.
We do not renew use of the tool, instead relying on our clients to make such decisions.