Honest Review of IBM Digital Analytics
June 27, 2014

Honest Review of IBM Digital Analytics

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with IBM Digital Analytics

We use IBM Digital Analytics as a 3rd party analytics tool for many of our clients. The tool is able to provide a holistic view of performance across a variety of marketing channels.
  • Simple interface
  • Easy implementation
  • Easy for Media teams to tag URL's
  • The tagging is quite limited
  • Difficult to get to deep areas of analysis within interface
  • Difficult to export raw data for import to a database
  • Gives clients insight into performance across marketing channels
  • Provides single source of "truth" between client and agency
We have used Adobe Analytics and Google Analytics in similar instances. IBM Digital Analytics is between the 2 products, slightly better than Google Analytics but far behind the flexibility offered in Adobe.
We do not renew use of the tool, instead relying on our clients to make such decisions.
What is the planned use for the tool - high level information and direction or granular reporting to C-level? The tool struggles at times to provide granular reporting to meet the needs of C-level executives.