IBM Digital Analytics Review 9 of 22
"In my opinion: IBM Digital Analytics, aka Coremetrics review." Digital AnalyticsUnspecified6.350101
Gus Brito profile photo
June 17, 2014

"In my opinion: IBM Digital Analytics, aka Coremetrics review."

Score 7 out of 101
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Overall Satisfaction with IBM Digital Analytics

It was used by the web marketing department for web traffic analytics.
  • Website traffic analysis.
  • Website traffic tracking tools.
  • Website traffic reporting, benchmarking, etc.
  • Referring URL identification.
  • Customer Path Attribution.
  • Properly Identify traffic coming from Affiliate Networks.
  • Better understanding of traffic overall.
  • Improved our traffic tracking from all sources.
  • Traffic benchmarking and/or ranking from all different marketing initiatives.
  • WebSideStory (Hitbox),Google Analytics,Experian (Hitwise)
Coremetrics was the overall most comprehensive solution at the time.
Cost and service...we all expected the best service from what was considered the best solution at the time.
It is well suited for all web traffic, except for affiliate traffic and/or traffic coming from server redirects.