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In my opinion: IBM Digital Analytics, aka Coremetrics review.
June 17, 2014

In my opinion: IBM Digital Analytics, aka Coremetrics review.

Gus Brito | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with IBM Digital Analytics

It was used by the web marketing department for web traffic analytics.
  • Website traffic analysis.
  • Website traffic tracking tools.
  • Website traffic reporting, benchmarking, etc.
  • Referring URL identification.
  • Customer Path Attribution.
  • Properly Identify traffic coming from Affiliate Networks.
  • Better understanding of traffic overall.
  • Improved our traffic tracking from all sources.
  • Traffic benchmarking and/or ranking from all different marketing initiatives.
  • WebSideStory (Hitbox),Google Analytics,Experian (Hitwise)
Coremetrics was the overall most comprehensive solution at the time.
Cost and service...we all expected the best service from what was considered the best solution at the time.
It is well suited for all web traffic, except for affiliate traffic and/or traffic coming from server redirects.