Overall A Great Tool
Anonymous | TrustRadius Reviewer
March 25, 2014

Overall A Great Tool

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

8.6.0

Modules Used

  • IBM Unica Campaign

Overall Satisfaction

We use Unica Campaign to build list pulls for email campaigns. It is easy to do segmentation, schedule runs and transfer files to vendors in Unica.
  • The segmentation process is very helpful. You can segment by field value or query. It also shows the counts for each segment.
  • The merge process can combine multiple groups together when you choose "Merge/Purge". It also can pick the overlap group if you choose "Match" in the configuration.
  • The Snapshot process can save a copy of your customer along with their qualifications into a file or a table, which is helpful when you need to do post analysis.
  • Hope there can be more format options when output data to a file. I can only do fixed width and some vendors do not like this format.
  • Unica has improved the list pull process. I have no idea about the cost for implementing Unica.
We have a lot of ongoing campaigns built in Unica and overall it is a good tool.
It is well suited when you build ongoing email promotions and do not need to do a lot of post analysis of these campaigns. Unica is good at picking audience but not good at retaining their criteria qualifications. When you need to do post analysis based on customers' pre behavior, the flowchart is complex in order to keep all the fields you need in your post analysis.