The Role of AI in Transforming Social Media
March 19, 2025

The Role of AI in Transforming Social Media

Gisel Bustamante | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with IBM watsonx.ai

Our experts can easily design proper prompts using the platform's convenient Prompt Lab, which influences the generation of the content associated with specific audiences. We especially like the fact that we are able to choose which type of models show the best performance for certain tasks, using only the encoder models for classification tasks and decoder models for formulating creative resource content.

Pros

  • It allows specialists to apply several base models for specific subtasks in the field of NLP.
  • Gives the availability of many models developed for AI enhancement for different solutions.
  • Has incorporated functionality for data governance and security to support access to AI tools by multiple users.

Cons

  • Some members of the team may also find it difficult to learn and use IBM watsonx.ai.
  • It can be long, hence may raise the operation cost
  • The integration of IBM watsonx.ai with other systems can be cumbersome as well as require technical help
  • IBM watsonx.ai, is highly effective for creating very personalized content in bulk.
  • It has thus identified more customer segments and preferences that have not been previously uncovered.
  • It challenged our company's quarterly budget during my early days in this position.
Overall, predicting customer behavior and their preferences is of excellent help in the strategic planning aspect we have here. Such techniques as summarization, content generation, and general sentiment classification that save significant time in the creation of our content Data usage that permits analysis of a campaign and changes, of course, towards the campaign.
IBM watsonx.ai has truly changed the way we work, consisting of features and options we couldn't have in the past. In a blink of an eye, it becomes now possible to collect, even essentially unstructured, customer feedback from multiple sources with the guidance of sophisticated metrics and analysis, within minutes instead of days.
To identify IBM watsonx.ai, our team has reviewed other AI choices we met from Google's Vertex AI and AI services provided by OpenAI. Even those offered strong generative capabilities; what was not found in IBM watsonx.ai were the several enterprise attributes that were fundamental in our publishing venture.

Do you think IBM watsonx.ai delivers good value for the price?

Yes

Are you happy with IBM watsonx.ai's feature set?

Yes

Did IBM watsonx.ai live up to sales and marketing promises?

Yes

Did implementation of IBM watsonx.ai go as expected?

Yes

Would you buy IBM watsonx.ai again?

Yes

For instance, while analyzing customer's feedback and social media mentions to determine the sentiment analysis and the key topics, the system provides good insights that have been valuable to us in enhancing our targeting strategy on the campaign. However, it is not so ideal for fields that utilize very disseminated stock industry terminology that is unique to the company; it might need further engineering or prompting for optimal output.

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