Informatica Cloud MDM
July 21, 2016

Informatica Cloud MDM

Balaji Kharade | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Informatica Cloud MDM - Customer 360 for Salesforce

The client I was working was living and breathing in Salesforce. Thus came Informatica Cloud MDM to secure the consolidation of accounts within Salesforce and other external source systems. The primary purpose was to have a defined linkage between source systems i.e. native Salesforce and other external source systems to produce a single version of record with trusted and standardized quality of data. This can help the organization define their metrics and thereby their goals in reaching a sales target.


  • If you live and breath in Salesforce it's one of the best packages which can be used. The maintenance of a multiple source system hierarchy is one the coolest features.
  • Real time syncing from Native Salesforce to MDM stage area is achievable and is one of the most vital features.
  • The data can be standardized and cleaned. It helps creating the linage between data and can be represented easily.


  • Certainly one place which it lacks is multiple match rules for one entity. We can live on one match rule for an entity.
  • Too many configurations
  • If possible unmerging records functionality at least for native Salesforce
  • Linkage between source systems providing better metrics and helps in setting sales target.
  • Standardized, cleaned and single version of data reduces cost of logistics by not sending redundant emails/mails to customer and thereby losing customers.
As I have stated through the survey Informatica Cloud MDM was selected as the organization was fully dependent on for their customer relationship management and the deal was pretty decent from Informatica.
As I have mentioned if an organization lives and breaths in the platform this is one of the best packages to have for creating golden records. If the organizations are less dependent on Salesforce, I don't see much use of Informatica Cloud MDM.


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