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April 28, 2020

In our organization, it's mainly used for keeping a single point of truth for user data--that is, customer details and such. The "first" storage of this data can be anywhere, as in, most applications that store user data have their own database. Informatica MDM functions as a spider in this web of data, fetching, combining, and cleaning all this data before pumping it into its "single point of truth" database.
- It has exceptional functionality for customizing and combining data, like filtering and unifying. This is important if multiple sources can contain data from single customers.
- It has a very advanced flow editor where you can add logic and rules in a clean flow-like environment.
- It can connect to almost any datasource, with unlimited scheduling options.
- As far as I can see it exclusively uses the concept of "point to point" connectivity for fetching data. What this means is that Informatica MDM must have "knowledge" of all other systems, and keeps a direct connection to these systems. This is bad practice in environments that would benefit more from a microservice architecture. In those cases, it's especially bad, because not only does this break the SOA architecture, but it also "promotes" the idea of "point to point" connections among developers. The "point to point" mentality is the single most important danger to any SOA environment.
- It's very hard to use! The learning curve is really steep. Also, it's really boring by design: having to open a large application, learning all of its intricate details, maintaining all connections and scheduled data load moments means you need developers that are seriously devoted to this application. This means those developers are kept from working in the field they know best and caused them to become developers in the first place, which is Oracle/Database developing. This makes it hard to find employees willing to perform this function.
Informatica MDM is used by our organization to synchronize data between our legacy customer relation management system and our new customer data management system, Salesforce, as we did our initial implementation of Salesforce. We sourced data from the legacy system, used the tool to identify the best version of the truth for our customers and to cleanse associated addresses. We then published the master data to Salesforce. We also used the tool to keep the systems in synch. When changes occurred in one system the data would flow into our master data management hub, and based on the trust and validation rules, the master data would be updated. All CRM systems were updated with the master data.
- Allows you to implement detailed business rules to apply to your data.
- Works well with any ETL tool, but especially well with Informatica PowerCenter.
- Provides a browser based interface to facilitate ease of use.
- Mapping within the tool can be difficult. But that is slated for upgrade with the next version.
- Many detailed screens for the developer interface. This makes it hard to find options sometimes.
- Address validation sometimes leads to incorrect results. This is my biggest issue with the product.
January 07, 2019

Informatica MDM is used in our organization to manage data from multiple sources and present it back to the general user base in a usable clear single platform that users can interact and discover in. Its a simple interface for the user, but a tremendous effort on the back end. That Informatica MDM is able to handle everything we need it to on daily basis.
- Gather data.
- Manage data.
- Present data to the user.
- Correlate data.
- Data manipulation.
- Setup is complicated, involved months and sometimes years to set up and tune.
- Maintenance is complicated.
- Clustering could be a pain.
Informatica MDM Scorecard Summary
What is Informatica MDM?
Informatica MDM is an enterprise master data management solution that competes directly with IBM's InfoSphere and Oracle's Siebel UCM product. The product has about 200 licensed users. Informatica MDM is a multidomain solution with flexibility to support any master data domain and relationship—whether on-premises, in the cloud, or both.
Informatica MDM Competitors
Informatica MDM Technical Details
Operating Systems: | Unspecified |
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Mobile Application: | No |