Master Data Management (MDM) Software

Top Rated Master Data Management (MDM) Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Master Data Management (MDM) Software Overview

What is Master Data Management (MDM) Software?

Master data management (MDM) software provides a way of managing all critical data from multiple applications in the organization. It does this by linking to a universal or master data file.

The master data file is the single point of reference for all critical data flowing through the enterprise. Master data is usually concerned with the most critical entities like people (customers and employees), things (products, parts, assets), places (office locations and divisions), and concepts (warranties, contracts, licenses).

MDM Features & Capabilities

  • Multi-domain platform

  • Integrations and data connectivity

  • Data management with match and source reviews

  • Data standardization (cleansing, merging)

  • Workflow and governance

  • Audit and compliance tools

  • Support for data-as-a-service

Problems solved by MDM

The crucial problem that MDM solves is that, in large organizations, the above entities are likely to be stored in multiple different databases. The problem then becomes that, for example, the same customer is listed with three different addresses and different phone numbers.

Without an MDM system, none of these customer records has primacy over the others.

When the MDM is being built, attention is paid to normalizing data formats, inserting missing data elements, standardizing value formats and mapping attributes. Maintenance of the MDM is an essential task and employees must be taught data formatting rules. The MDM must also be frequently updated and maintained to keep it up to date.

Pricing Information

MDM software is enterprise-grade software typically sold by the big enterprise software vendors like SAP, Oracle, and IBM. Like all enterprise software, this can be very expensive. Traditionally, this software has been sold as on-premise software but is now usually available as a cloud offering too.

Large-scale cloud MDM pricing can range from $15,000 per month to over $50,000 per month. However, there are cheaper less fully-featured alternatives, along with some open-source solutions.

Master Data Management (MDM) Products

(1-25 of 31) Sorted by Most Reviews


Winshuttle is an SAP-focused data management and robotic process automation platform. It is designed to enable the building and adaptation of Excel and SharePoint-based interactive forms and workflows for SAP without programming.

SAP Master Data Governance

SAP Master Data Governance

Customer Verified
Top Rated

SAP Master Data Governance is a master data management solution that helps users to implement a cohesive and harmonized master data management strategy across all master data domains. It is presented as a solution that simplifies enterprise data management, increases data accuracy,…

IBM InfoSphere Information Server

IBM InfoSphere is an enterprise grade master data management solution used by over 700 customers. It competes with Oracle's Siebel UCM product and Informatica.

Informatica Cloud MDM - Customer 360 for Salesforce

Informatica Cloud MDM includes Cloud MDM – Customer 360 for Salesforce, allowing users to trust in customer and contact data with integrated data management that maximizes the capabilities of Salesforce.

Informatica MDM

Informatica MDM is an enterprise master data management solution that competes directly with IBM's InfoSphere and Oracle's Siebel UCM product. The product has about 200 licensed users. Informatica MDM is a multidomain solution with flexibility to support any master data domain and…


TIBCO MDM is a master data management platform.

Ataccama ONE

Ataccama is a data quality platform handling data parsing, standardization, cleansing and matching, and data profiling.

SAS DataFlux

SAS DataFlux's capabilities handle data profiling, matching, cleansing and monitoring. Capabilities are available as individual products or as a platform. DataFlux competes with Informatica, Trilliium, Ataccama, and SAP Data Quality Management.

Teradata Master Data Management

Terarada's Aprimo MDM product is somewhat less broadly used than competitive products because it is primarily designed to manage data for the Teradata technology platform.

SAP NetWeaver MDM

SAP NetWeaver MDM is based upon technology from the A2i acquisition in 2004. This is a comprehensive master data management suite and competes with IBM InfoSphere, Oracle Siebel UCM, Informatica, and Tibco.


Stibo STEP MDM, from Denmark software company Stibo Systems, is a master data management solution.

Kalido MDM

Kalido MDM is a master data management platform from Magnitude Software in Austin, Texas (formerly Kalido, rebranded after that company's merger with Noetix).

webMethods OneData

webMethods OneData is a master data management solution from Software AG gained when that company acquired original developer Data Foundations.

IBM Initiate

Initiate Systems was acquired by IBM in 2010, their master data management platform became IBM Initiate.

WinPure MDM

Launched in 2020, WinPure MDM is a master data management solution that aims to align with businesses to achieve a single view of your data with functions, and features to help manage data.

Oracle Siebel UCM

Oracle Siebel Universal Customer Market Applications is an enterprise data management product and has over 1,500 licensed users. The product competes directly with IBM's InfoSphere offering

IBM Master Data Management on Cloud

IBM Master Data Management on Cloud is an MDM solution designed to provide functionality similar to the IBM Master Data Management Advanced Edition (InfoSphere) product but without the typical maintenance costs associated to on-prem deployments, by making it available from the IBM…

Omni-Gen Master Data Management Edition

Omni-Gen aims to facilitate efficient integration and mastering of data by helping MDM implementers collaborate with business people regarding business domains such as customer, location, and supplier. Instead of starting with a survey of existing data – a bottom-up approach – business…

CitiusTech H-Scale

CitiusTech headquartered in Princeton offers H-Scale, an MDM and data lifecycle management platform for integrating and validating healthcare data from various systems, compatible with Hadoop distributions, and having the H-IQM data quality module, and H-CDP claims data validating…


StarDQ is a real time solution for cleansing, de-duping, and enriching enterprise data. By integrating StarDQ Solution, organizations can cleanse, match and unify data across multiple data sources and data domains. According to the vendor, the goal is to ensure that data is a strategic,…

MasterDataOnline (MDO)

Prospecta Master Data Online (MDO) is a web-based tool that manages the governance and standardization of all types of master data across the user’s business. It allows business users to create information with standardized business rules, workflows and approval processes. MDO…

Enterprise Explorer

Enterprise Explorer is designed to offer a simple and intuitive way for professional business process modeling on Microsoft platforms. Enterprise Explorer transforms an individual Visio® workplace into a powerful multi-user platform operating on a basis of centralized process repository,…

InfoSphere Master Data Management

InfoSphere Master Data Management (or InfoSphere MDM) is, as the name would suggest, a master data management platform from IBM.

Veeva Network

Veeva Systems headquartered in Pleasanton offers master data management (MDM) via Veeva Network, the company's life science focused MDM featuring data quality controls and reporting, fast import and export of data, powerful search and clear data visualization, and integration with…

Reltio Connected Customer 360

Reltio MDM is, as the name suggests, a master data management platform from California based software company Reltio.

Frequently Asked Questions

What businesses benefit most from MDM software?

The more sources of data a business has, the more they benefit from an MDM tool that can reduce complexity in their data. A company with only a few data sources likely won’t get enough value out of an MDM to justify the purchase.

Can small businesses benefit from an MDM tool?

While MDM tools are most commonly used by large businesses, due to their tendency to have multiple complex data sources, an MDM tool can be useful for a small business if they have a variety of data sourcers. Small businesses should consider how complex their data infrastructure is before making a purchasing decision.

Can MDM tools pull from any data source or are there exceptions?

Most MDM tools are designed to integrate with a wide variety of data sources, but when considering a tool it is worth ensuring that it is compatible with your data sources. For businesses with obscure or legacy data, it may be necessary to build a custom integration.