Master Data Management (MDM)20Master data management (MDM) is a comprehensive method of enabling an enterprise to link all of its critical data to one file, called a master file, that provides a common point of reference. When properly done, MDM streamlines data sharing among personnel and departments. In addition, MDM can facilitate computing in multiple system architectures, platforms and applications.Winshuttle1https://media.trustradius.com/product-logos/U8/AG/ZS8JC2HAQNIG-180x180.PNGIBM InfoSphere Information Server2https://media.trustradius.com/product-logos/Uv/Xp/77N37PEPH17Z-180x180.PNGInformatica Cloud MDM - Customer 360 for Salesforce3https://media.trustradius.com/vendor-logos/VF/Bu/OVVS3ZL385NT-180x180.JPEGInformatica MDM4https://media.trustradius.com/vendor-logos/VF/Bu/OVVS3ZL385NT-180x180.JPEGTIBCO MDM5https://media.trustradius.com/vendor-logos/kf/kH/RMNIMTW93FUN-180x180.PNGSAP NetWeaver MDM6https://media.trustradius.com/vendor-logos/sW/OA/CZD3RG21S16S-180x180.JPEGTeradata Master Data Management7https://media.trustradius.com/vendor-logos/iI/9B/U8C6TECF7RP4-180x180.JPEGStibo STEP MDM8https://media.trustradius.com/vendor-logos/Xm/mU/82I0XIUPM4T1-180x180.PNGSAS DataFlux9https://media.trustradius.com/vendor-logos/1R/C2/78WM406O343V-180x180.JPEGRiversand MDMCenter10https://media.trustradius.com/vendor-logos/pa/Uc/5U1TV3LQMUQW-180x180.PNGOmni-Gen Master Data Management Edition11https://media.trustradius.com/product-logos/nQ/Nj/9B29IT1QRBGA-180x180.JPEGwebMethods OneData12https://media.trustradius.com/vendor-logos/0q/PO/P0RZTT3RSADG-180x180.JPEGMultivue13https://media.trustradius.com/vendor-logos/cS/Uk/2P5N734OJK8C-180x180.PNGMasterDataOnline (MDO)14https://media.trustradius.com/product-logos/o4/IN/2CB3H9I6RPR2-180x180.JPEGIBM Initiate15https://media.trustradius.com/vendor-logos/yf/sf/DNSXTG99HOK3-180x180.JPEGTIBCO EBX16https://media.trustradius.com/vendor-logos/kf/kH/RMNIMTW93FUN-180x180.PNGInfoSphere Master Data Management17https://media.trustradius.com/vendor-logos/yf/sf/DNSXTG99HOK3-180x180.JPEGEnterprise Explorer18https://media.trustradius.com/product-logos/9C/8H/9U0X4PQWTAJG-180x180.PNGStarDQ19https://media.trustradius.com/product-logos/1b/eA/6R73LTB4619R-180x180.JPEGVeeva Network20https://media.trustradius.com/vendor-logos/uq/9c/MT7UP7X6S39J-180x180.PNGCitiusTech H-Scale21https://media.trustradius.com/vendor-logos/fM/Z6/7ED91WC0LTNS-180x180.JPEGIBM Master Data Management on Cloud22https://media.trustradius.com/product-logos/Uv/Xp/77N37PEPH17Z-180x180.PNGKalido MDM23https://media.trustradius.com/vendor-logos/Zu/ec/L2Z3T8RRQ622-180x180.JPEGOracle Siebel UCM24https://media.trustradius.com/vendor-logos/e7/6G/F3JK0T3RS775-180x180.PNGClear Analytics25https://media.trustradius.com/product-logos/WA/4K/XDBGKT1SHC8A-180x180.PNG

Master Data Management (MDM) Software

Master Data Management (MDM) Software Overview

What is Master Data Management (MDM) Software?

Master data management (MDM) software provides a way of managing all critical data from multiple applications in the organization. It does this by linking to a universal or master data file.


The master data file is the single point of reference for all critical data flowing through the enterprise. Master data is usually concerned with the most critical entities like people (customers and employees), things (products, parts, assets), places (office locations and divisions), and concepts (warranties, contracts, licenses).

MDM Features & Capabilities

  • Multi-domain platform

  • Integrations and data connectivity

  • Data management with match and source reviews

  • Data standardization (cleansing, merging)

  • Workflow and governance

  • Audit and compliance tools

  • Support for data-as-a-service

Problems solved by MDM

The crucial problem that MDM solves is that, in large organizations, the above entities are likely to be stored in multiple different databases. The problem then becomes that, for example, the same customer is listed with three different addresses and different phone numbers.


Without an MDM system, none of these customer records has primacy over the others.


When the MDM is being built, attention is paid to normalizing data formats, inserting missing data elements, standardizing value formats and mapping attributes. Maintenance of the MDM is an essential task and employees must be taught data formatting rules. The MDM must also be frequently updated and maintained to keep it up to date.

Pricing Information

MDM software is enterprise-grade software typically sold by the big enterprise software vendors like SAP, Oracle, and IBM. Like all enterprise software, this can be very expensive. Traditionally, this software has been sold as on-premise software but is now usually available as a cloud offering too.


Large-scale cloud MDM pricing can range from $15,000 per month to over $50,000 per month. However, there are cheaper less fully-featured alternatives, along with some open-source solutions.

Master Data Management (MDM) Products

Listings (1-25 of 26)

50 Ratings

Winshuttle is an SAP-focused data management and robotic process automation platform. It is designed to enable the building and adaptation of Excel and SharePoint-based interactive forms and workflows for SAP without programming.

23 Ratings

Informatica MDM is an enterprise master data management solution that competes directly with IBM's InfoSphere and Oracle's Siebel UCM product. The product has about 200 licensed users. Informatica MDM is a multidomain solution with flexibility to support any master data domain and relationship—wheth…

SAP NetWeaver MDM is based upon technology from the A2i acquisition in 2004. This is a comprehensive master data management suite and competes with IBM InfoSphere, Oracle Siebel UCM, Informatica, and Tibco.

9 Ratings

SAS DataFlux's capabilities handle data profiling, matching, cleansing and monitoring. Capabilities are available as individual products or as a platform. DataFlux competes with Informatica, Trilliium, Ataccama, and SAP Data Quality Management.

We don't have enough ratings and reviews to provide an overall score.

webMethods OneData is a master data management solution from Software AG gained when that company acquired original developer Data Foundations.

We don't have enough ratings and reviews to provide an overall score.

Multivue is a master data management platform from Scottish software company VisionWare, in Glasgow.

We don't have enough ratings and reviews to provide an overall score.

Prospecta Master Data Online (MDO) is a web-based tool that manages the governance and standardization of all types of master data across the user’s business. It allows business users to create information with standardized business rules, workflows and approval processes. MDO is available both o…

We don't have enough ratings and reviews to provide an overall score.

Initiate Systems was acquired by IBM in 2010, their master data management platform became IBM Initiate.

We don't have enough ratings and reviews to provide an overall score.

The EBX Platform from French company Orchestra Networks is a master data management platform.

We don't have enough ratings and reviews to provide an overall score.

Enterprise Explorer is designed to offer a simple and intuitive way for professional business process modeling on Microsoft platforms. Enterprise Explorer transforms an individual Visio® workplace into a powerful multi-user platform operating on a basis of centralized process repository, which opens…

We don't have enough ratings and reviews to provide an overall score.

StarDQ is a real time solution for cleansing, de-duping, and enriching enterprise data. By integrating StarDQ Solution, organizations can cleanse, match and unify data across multiple data sources and data domains. According to the vendor, the goal is to ensure that data is a strategic, trustworthy,…

We don't have enough ratings and reviews to provide an overall score.

Veeva Systems headquartered in Pleasanton offers master data management (MDM) via Veeva Network, the company's life science focused MDM featuring data quality controls and reporting, fast import and export of data, powerful search and clear data visualization, and integration with Veeva CRM.

We don't have enough ratings and reviews to provide an overall score.

CitiusTech headquartered in Princeton offers H-Scale, an MDM and data lifecycle management platform for integrating and validating healthcare data from various systems, compatible with Hadoop distributions, and having the H-IQM data quality module, and H-CDP claims data validating and parsing module…

We don't have enough ratings and reviews to provide an overall score.

IBM Master Data Management on Cloud is an MDM solution designed to provide functionality similar to the IBM Master Data Management Advanced Edition (InfoSphere) product but without the typical maintenance costs associated to on-prem deployments, by making it available from the IBM Cloud.

We don't have enough ratings and reviews to provide an overall score.

Kalido MDM is a master data management platform from Magnitude Software in Austin, Texas (formerly Kalido, rebranded after that company's merger with Noetix).

Oracle Siebel Universal Customer Market Applications is an enterprise data management product and has over 1,500 licensed users. The product competes directly with IBM's InfoSphere offering

Clear Analytics is a business intelligence solution that enables non technical end users to perform analytics by leveraging existing knowledge of Excel coupled with a built in query builder. Some key features include: Dynamic Data Refresh, Data Share and In-Excel Collaboration.