Master Data Management (MDM)20Master data management (MDM) is a comprehensive method of enabling an enterprise to link all of its critical data to one file, called a master file, that provides a common point of reference. When properly done, MDM streamlines data sharing among personnel and departments. In addition, MDM can facilitate computing in multiple system architectures, platforms and applications.Winshuttle1https://media.trustradius.com/product-logos/bg/Vc/ZS8JC2HAQNIG.PNGIBM InfoSphere Information Server2https://media.trustradius.com/product-logos/Uv/Xp/77N37PEPH17Z-180x180.PNGInformatica Cloud MDM3https://media.trustradius.com/vendor-logos/VF/Bu/OVVS3ZL385NT-180x180.JPEGTIBCO MDM4https://media.trustradius.com/vendor-logos/kf/kH/RMNIMTW93FUN-180x180.PNGInformatica Master Data Management5https://media.trustradius.com/vendor-logos/VF/Bu/OVVS3ZL385NT-180x180.JPEGSAP NetWeaver MDM6https://media.trustradius.com/vendor-logos/sW/OA/CZD3RG21S16S-180x180.JPEGTeradata Master Data Management7https://media.trustradius.com/vendor-logos/iI/9B/U8C6TECF7RP4-180x180.JPEGStibo STEP MDM8https://media.trustradius.com/product-logos/2D/2O/71WFLNGT94K0.pngSAS DataFlux9https://media.trustradius.com/vendor-logos/1R/C2/78WM406O343V-180x180.JPEGKalido MDM10https://media.trustradius.com/vendor-logos/Zu/ec/L2Z3T8RRQ622-180x180.JPEGRiversand MDMCenter11https://media.trustradius.com/vendor-logos/pa/Uc/5U1TV3LQMUQW-180x180.PNGReltio MDM12https://media.trustradius.com/vendor-logos/iV/2x/FNW495Z4TKEK-180x180.PNGOmni-Gen Master Data Management Edition13https://media.trustradius.com/product-logos/Ua/kK/9B29IT1QRBGA.JPEGUsermind14https://media.trustradius.com/product-logos/rT/MO/79AH3C0SCWQK.PNGOracle Siebel UCM15https://media.trustradius.com/vendor-logos/VC/02/T4E108T4IWP2-180x180.PNGwebMethods OneData16https://media.trustradius.com/vendor-logos/mv/Da/FJA6098K7E50-180x180.PNGMultivue17https://media.trustradius.com/vendor-logos/cS/Uk/2P5N734OJK8C-180x180.PNGMasterDataOnline (MDO)18https://media.trustradius.com/product-logos/o4/IN/2CB3H9I6RPR2.JPEGInfoSphere Master Data Management19https://media.trustradius.com/vendor-logos/yf/sf/DNSXTG99HOK3-180x180.JPEGIBM Initiate20https://media.trustradius.com/vendor-logos/yf/sf/DNSXTG99HOK3-180x180.JPEGTIBCO EBX21https://media.trustradius.com/vendor-logos/kf/kH/RMNIMTW93FUN-180x180.PNGClear Analytics22https://media.trustradius.com/product-logos/Zs/Um/XDBGKT1SHC8A.PNGInformation Value Management23https://media.trustradius.com/product-logos/XE/g1/RLV7CGSW50UR.PNGEnterprise Explorer24https://media.trustradius.com/product-logos/rt/2z/9U0X4PQWTAJG.PNGStarDQ25https://media.trustradius.com/product-logos/bH/AP/6R73LTB4619R.JPEG

Master Data Management (MDM) Software

Master Data Management (MDM) Software Overview

What is Master Data Management (MDM) Software?

Master data management (MDM) software provides a way of managing all critical data from multiple applications in the organization. It does this by linking to a universal or master data file.


The master data file is the single point of reference for all critical data flowing through the enterprise. Master data is usually concerned with the most critical entities like people (customers and employees), things (products, parts, assets), places (office locations and divisions), and concepts (warranties, contracts, licenses).

MDM Features & Capabilities

  • Multi-domain platform

  • Integrations and data connectivity

  • Data management with match and source reviews

  • Data standardization (cleansing, merging)

  • Workflow and governance

  • Audit and compliance tools

  • Support for data-as-a-service

Problems solved by MDM

The crucial problem that MDM solves is that, in large organizations, the above entities are likely to be stored in multiple different databases. The problem then becomes that, for example, the same customer is listed with three different addresses and different phone numbers.


Without an MDM system, none of these customer records has primacy over the others.


When the MDM is being built, attention is paid to normalizing data formats, inserting missing data elements, standardizing value formats and mapping attributes. Maintenance of the MDM is an essential task and employees must be taught data formatting rules. The MDM must also be frequently updated and maintained to keep it up to date.

Pricing Information

MDM software is enterprise-grade software typically sold by the big enterprise software vendors like SAP, Oracle, and IBM. Like all enterprise software, this can be very expensive. Traditionally, this software has been sold as on-premise software but is now usually available as a cloud offering too.


Large-scale cloud MDM pricing can range from $15,000 per month to over $50,000 per month. However, there are cheaper less fully-featured alternatives, along with some open-source solutions.

Master Data Management (MDM) Products

Listings (1-25 of 28)

49 Ratings

Winshuttle is an SAP-focused data management and robotic process automation platform. It is designed to enable the building and adaptation of Excel and SharePoint-based interactive forms and workflows for SAP without programming.

9 Ratings

SAS DataFlux's capabilities handle data profiling, matching, cleansing and monitoring. Capabilities are available as individual products or as a platform. DataFlux competes with Informatica, Trilliium, Ataccama, and SAP Data Quality Management.

We don't have enough ratings and reviews to provide an overall score.

Kalido MDM is a master data management platform from Magnitude Software in Austin, Texas (formerly Kalido, rebranded after that company's merger with Noetix).

We don't have enough ratings and reviews to provide an overall score.

Reltio MDM is, as the name suggests, a master data management platform from California based software company Reltio.

We don't have enough ratings and reviews to provide an overall score.

Usermind aims to help companies define and automate all phases of their customer life cycles. Built for non-developers and scaled for mid-sized to enterprise organizations, Usermind integrates applications, map data between them, automate end-to-end processes, and measures their impact, with a fo...

Oracle Siebel Universal Customer Market Applications is an enterprise data management product and has over 1,500 licensed users. The product competes directly with IBM's InfoSphere offering

We don't have enough ratings and reviews to provide an overall score.

webMethods OneData is a master data management solution from Software AG gained when that company acquired original developer Data Foundations.

We don't have enough ratings and reviews to provide an overall score.

Multivue is a master data management platform from Scottish software company VisionWare, in Glasgow.

We don't have enough ratings and reviews to provide an overall score.

Prospecta Master Data Online (MDO) is a web-based tool that manages the governance and standardization of all types of master data across the user’s business. It allows business users to create information with standardized business rules, workflows and approval processes. MDO is available bot...

We don't have enough ratings and reviews to provide an overall score.

Initiate Systems was acquired by IBM in 2010, their master data management platform became IBM Initiate.

We don't have enough ratings and reviews to provide an overall score.

The EBX Platform from French company Orchestra Networks is a master data management platform.

Clear Analytics is a business intelligence solution that enables non technical end users to perform analytics by leveraging existing knowledge of Excel coupled with a built in query builder. Some key features include: Dynamic Data Refresh, Data Share and In-Excel Collaboration.

We don't have enough ratings and reviews to provide an overall score.

DATUM's Information Value Management® is designed to help organizations to manage their data. According to the vendor, their solution’s methodology advocates a business-first, top-down approach while also understanding that data governance initiatives must be actionable in a traditional IT, botto...

We don't have enough ratings and reviews to provide an overall score.

Enterprise Explorer is designed to offer a simple and intuitive way for professional business process modeling on Microsoft platforms. Enterprise Explorer transforms an individual Visio® workplace into a powerful multi-user platform operating on a basis of centralized process repository, which op...

We don't have enough ratings and reviews to provide an overall score.

StarDQ is a real time solution for cleansing, de-duping, and enriching enterprise data. By integrating StarDQ Solution, organizations can cleanse, match and unify data across multiple data sources and data domains. According to the vendor, the goal is to ensure that data is a strategic, trustwort...