InsideView - Good for NA but not for EMEA
July 26, 2014

InsideView - Good for NA but not for EMEA

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

InsideView for Sales

Overall Satisfaction with InsideView

We use InsideView for lead generation and sales. We have it integrated to our Salesforce instance so our entire lead generation team and our sales team in North America use it daily. We use it to find people who work at specific companies and to gather information on company size, HQ location, address, etc. The direct link to individuals LindkedIn profiles is a great asset.
  • Keeping information up to date and allow users to signal if they find information that they do not believe is accurate. It is the best tool that we have found for accuracy.
  • Integration with Salesforce is easy and does not require a lot of maintenance or other tasks by the administrator(s).
  • Building lists to import to your Salesforce is a great.
  • When you go to import a new lead or contact, it checks your Salesforce to see if you already have an existing contact in your system. Very useful to avoid duplicates.
  • The data for regions outside of North America is not very strong. Our other office outside of North America don't use this tool which is unfortunate since it is used so much by our North America sales and lead generation teams.
  • The location of the individuals at a company always show the HQ location of the company and not their actual location. It would be much better to have the person's actual location for our files. We end up researching other channels to complete this information. It would be great if it could all be in Inside View
  • Increase employee efficiency since a lot of information can be found in one place and importing a lead to SF can be done very easily since we have the integration between our 2 systems. But we do have to complement the information at times with other sources.
  • It is a good place to build your own lists and tailor who you are adding to your system compared to buying lists where the information provided is not always good (wring emails, wring titles, people no longer with companies). We much prefer putting our money in Inside View than buying generic lists.
We have used Silverpop and Hoover's in the past. We did not like them as much as InsideView. The main reason for this is the accuracy of the information is InsideView is much superior to what was available in the 2 mentioned above. The ease of use of InsideView is great. Low maintenance in terms of admin work. We use the build a list feature and the redirect to people's LinkedIn profiles a lot. These features we not available in the other when we were using them, but I do not know what it is like today. We overall enjoy using InsideView for our lead generation and sales teams in North America.
Like stated in this review, this is a tool that our sales and lead generation teams use daily to help us scope and target the people and companies we are looking to reach out to. This tool have been very useful. The integration with Salesforce is key for us. Inside View has been a lot more reliable than other tools we have used in the past. We would use this tool across our entire organization if the EMEA data was as good as North American data, but it is not. So we will continue to use it for NA activities but nothing more until it improves the information available for other regions.
I would recommend it for companies who are looking to have information on North American companies and individuals. If they are looking for a tool that can help their EMEA or Asia teams this tool would not be recommended. Asking if they have a Saleforce instance or simply would be using it as a stand alone would also be worth asking. The integration with Salesforce is easy to do and I wouldn't see myself using it as a stand alone.