Item: Ion, by Rock Content
Rating: 9
Author: Timothy Murray

Use Cases and Deployment Scope

ion Interactive is being used to create iterative lead generation landing pages. It helps us to quickly prototype and then launch into production staying focused on content and usability and not getting bogged down in technical issues.

Pros and Cons

The testing engine is excellent. It makes testing a page simple.
The integrations with other platforms is intuitive and works flawlessly.
The Quickstarts are a great way to get started quickly.

There is no versioning feature for reverting back to previous iterations.
The data requires manual flushing of suspicious clicks from bots.
There is no "undo" button when designing.

Return on Investment

Higher lead conversion
Increased design efficiency
Increased relevancy metrics

Alternatives Considered

None

We have always developed from the ground up. This is a welcome relief.

Other Software Used

Adobe Photoshop, Salesforce Marketing Cloud Email Studio

Likelihood to Recommend

If you don't have a development team and you are looking for quick design then this is a great tool. It allows a lot of customization too, if you're technically savvy. If you're not comfortable with WYSWYG designing, then this may not be the platform for you.

ion Rocks

Overall Satisfaction with ion interactive