An absolute must!
Updated January 15, 2018

An absolute must!

Kelly Saux | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with ion interactive

ion interactive may be the most underrated marketing tool in existence. If you run an online business, you owe it to yourself to use this tool. ion interactive is the most flexible page builder and A/B testing platform. We operate our e-commerce in a best in class platform (Demandware), but when it comes to quickly launching A/B tests, ion interactive is the place we do all our testing. It's an advanced platform, which is fully responsive and allows us to easily iterate without any developer support. It's a tool any tech-savvy marketer can take advantage of to create complex experiences with conditional logic, dynamic substitutions, cohesive branding, widgets, data flow to your analytical tools or ESP, etc. If there was only one tool I could purchase to grow my business, ion interactive is the one I would choose without blinking.
  • Flexibility, Analytics, Always improving the platform
  • Undo features
  • Testing has enabled growth across several channels (email, paid search)
  • Supadu
We used Supadu before, which was not responsive and didn't provide A/B testing capabilities.
Direct response and content marketing testing puts ion interactive at its best! It's really geared towards marketers and can easily be managed without developers. Make sure to create a solid response theme that can be applied across experiences so that you can have consistent branding.

Ion, by Rock Content Feature Ratings

Ideation
10
Content collaboration
5
Content hub
10
Forms / Gated content
10
Embedded CTAs
10
Content distribution
8
Content promotion
8
Content automation
6
Audience profiling and targeting
6
Closed-loop tracking and reporting
8
Content performance analytics
10
Campaign optimization dashboard
10

Using ion interactive

3 - The main users of the platform are part of our marketing team and are hands-on users who will manage, design, implement, and report on experiences. At times, our analytics person gets involved for tracking requests or tag integrations. It is impressive that such a robust platform can really be operated by one team member.
1 - A user will get the most out of the platform if they possess basic HTML/CSS skills and a sharp eye for graphic design. That being said, a lot of the ready-made experiences can be launched by applying your custom brand theme (which they build for use based on your brand book) and switching images/copy as needed.
  • A/B testing landing pages
  • Content marketing for upper funnel activities
  • tracking conversions for one-off marketing campaigns with third-party partners.
  • To track marketing campaigns for a funnel not supported by our affiliate program.
  • Tighter integration with our social marketing team.
Ion has become an essential tool to our business. There is not one day that goes by where we are not in the platform. It's in the top three vital technology tools we use alongside Google Analytics and Tealium (tag manager). Our marketing testing and agility would suffer greatly without this tool.

Evaluating ion interactive and Competitors

Yes - It replaced a tool called Supadu, which was a solid content management platform, but lacked the A/B testing, tracking, and reporting capabilities that Ion provides out of the box. We were especially looking for a tool for marketers and capable of making responsive design consideration a integral part of our workflow.
  • Price
  • Product Features
  • Product Usability
After several demos, we were highly impressed by the tool's usability and features. This was by far, the number one selling point for the product. It is a tool designed for marketers, yet we have never found ourselves stuck trying to publish an experience with more complex requirements (dynamic content, parallax, etc.)
At this time, I do not see any reason to look elsewhere. We are 100% satisfied by the product and our decision to invest in this tool.

ion interactive Implementation

The Ion team was extremely professional with the onboarding and any bottlenecks were on our side.
  • None that come to mind, but this was 5+ years ago.

ion interactive Support

Support has always been outstanding with Ion Interactive. I love the new chat feature for quick questions when you are working in the console building a page. The widget launches as on overlay and connects you immediately to one of Ion support team members. Very efficient. I often deal with the same support member that I've had a relationship with for 5+ years.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None

Using ion interactive

Using ion interactive, we are able to build complex experiences using conditional logic and data exports in a matter of hours while remaining on brand through the use of their themes functionality.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Creating responsive experiences is a real breeze.
  • Getting our data to your other analytical tools or sending data to our ESP is essential to our success and Ion Interactive allows us to easily accomplish this.
  • Undoing some actions can be frustrating.