An absolute must!
Updated July 26, 2021
An absolute must!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Ion, by Rock Content
ion interactive may be the most underrated marketing tool in existence. If you run an online business, you owe it to yourself to use this tool. ion interactive is the most flexible page builder and A/B testing platform. We operate our e-commerce in a best in class platform (Demandware), but when it comes to quickly launching A/B tests, ion interactive is the place we do all our testing. It's an advanced platform, which is fully responsive and allows us to easily iterate without any developer support. It's a tool any tech-savvy marketer can take advantage of to create complex experiences with conditional logic, dynamic substitutions, cohesive branding, widgets, data flow to your analytical tools or ESP, etc. If there was only one tool I could purchase to grow my business, ion interactive is the one I would choose without blinking.
- Flexibility, Analytics, Always improving the platform
- integrated heat mapping tool
- Testing has enabled growth across several channels (email, paid search)
- Supadu
We used Supadu before, which was not responsive and didn't provide A/B testing capabilities.
Do you think Ion, by Rock Content delivers good value for the price?
Yes
Are you happy with Ion, by Rock Content's feature set?
Yes
Did Ion, by Rock Content live up to sales and marketing promises?
Yes
Did implementation of Ion, by Rock Content go as expected?
Yes
Would you buy Ion, by Rock Content again?
Yes
Ion, by Rock Content Feature Ratings
Using Ion, by Rock Content
3 - The main users of the platform are part of our marketing team and are hands-on users who will manage, design, implement, and report on experiences. At times, our analytics person gets involved for tracking requests or tag integrations. It is impressive that such a robust platform can really be operated by one team member.
1 - A user will get the most out of the platform if they possess basic HTML/CSS skills and a sharp eye for graphic design. That being said, a lot of the ready-made experiences can be launched by applying your custom brand theme (which they build for use based on your brand book) and switching images/copy as needed.
- A/B testing landing pages
- Content marketing for upper funnel activities
- tracking conversions for one-off marketing campaigns with third-party partners.
- To track marketing campaigns for a funnel not supported by our affiliate program.
- Tighter integration with our social marketing team.
Evaluating Ion, by Rock Content and Competitors
Yes - It replaced a tool called Supadu, which was a solid content management platform, but lacked the A/B testing, tracking, and reporting capabilities that Ion provides out of the box. We were especially looking for a tool for marketers and capable of making responsive design consideration a integral part of our workflow.
After several demos, we were highly impressed by the tool's usability and features. This was by far, the number one selling point for the product. It is a tool designed for marketers, yet we have never found ourselves stuck trying to publish an experience with more complex requirements (dynamic content, parallax, etc.)
At this time, I do not see any reason to look elsewhere. We are 100% satisfied by the product and our decision to invest in this tool.
Ion, by Rock Content Implementation
- Implemented in-house
- None that come to mind, but this was 5+ years ago.
Ion, by Rock Content Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Like: every time!
Using Ion, by Rock Content
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Creating responsive experiences is a real breeze.
- Getting our data to your other analytical tools or sending data to our ESP is essential to our success and Ion Interactive allows us to easily accomplish this.
- Undoing some actions can be frustrating.