Overall Satisfaction with ion interactive
It is used by key marketing teams - we needed a way to build feature rich interactive experiences such as landing pages, quizzes, etc., and both reduce our costs on custom development as well as allow users to build out more of these experiences.
- interactive engine that can drive a number of custom interactions
- integrates with your marketing automation platform
- strong wysiwyg editor allows rich designs to be created
- 40+ templates
- The interactive engine is still tricky to use and not as intuitive as possible
- Training of staff could be improved
- Cost savings is really seen in the long term
- ROI is to be continued (TBC)