Make ION Your Best Friend
September 22, 2016
Make ION Your Best Friend
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with ion interactive
Our company has used ION across multiple business units. Thanks to the testing capabilities it provides, we have been able to build and refine our landing pages so that they incorporate the most effective design for generating conversions. We did not have that kind of agility when we were relying on our in-house web team, due to limited bandwidth. ION solved that problem for us.
Pros
- ION's interface is very intuitive. Non-technical users can use it with ease to build webpages.
- The ION platform is great for both A/B and multivariate testing, as it has the ability to split traffic from one url between multiple creatives.
- The ION platform has a number of built-in widgets for almost any need.
Cons
- Newer users are often daunted by the fact that a change to a page goes live as soon as it is made. If there were a "save" function, that would improve the product.
- Platform navigation could be a little more intuitive.
- Setting up a traffic source can be confusing to newer users.
- We were able to increase our lead conversions in paid search by 20% using ION to refine our landing pages.
- Adobe CQ
Currently our business uses both ION and Adobe CQ. I much, MUCH prefer ION. ION is far more intuitive. It is much easier to navigate. The learning curve is much shorter in ION.
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