Ion Interactive Review
October 07, 2016

Ion Interactive Review

Corinne Nacin-Martinez | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive

Our organization uses Ion Interactive to develop and build a variety of landing pages for all the different newspapers within Gannett. We utilized the landing page creation feature for acquisition pushes, contest entry pages, and lead generation capture. Mainly our Digital Marketing Managers utilize the program, but, our Consumer Managers also need to utilize the product.
  • Variety of templates to choose from.
  • Great coding features - to pull in promo codes and other variable data throughout the entire page without having to re-enter over and over.
  • Picture adaption and layout creation.
  • Copying pages - there seem to be glitches within the system that won't allow you to copy sometimes.
  • Saving - I like that the page automatically saves as you are working on it, but, I would also like to hit a button that says 'save' to be sure the most recent updates have been saved.
  • As this is a business wide purchase - this is a more appropriate question for those responsible for purchasing this product. But, the landing pages seem to gain us plenty of sales.
Saxotech is archaic. SAM I did not understand. Presto is great - but, very detailed and more for story presentation than a purchasing interface.
The only real features of the program I know are for landing page creation - which the program does quite well (from my limited experiencing creating pages, the older programs we used to have were very plain with little room for creative edge or variation). This product works well for me - but, I am sure there is so much more it can do that I am unaware of!

Ion, by Rock Content Feature Ratings

Content collaboration
Content hub
Forms / Gated content
Embedded CTAs
Content distribution
Content promotion
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics
Campaign optimization dashboard
Not Rated