Big Iterable Fan
July 09, 2022

Big Iterable Fan

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

Our business uses Iterable as our main CRM tool to organize our clients, communicate with them and measure interactions. We use Iterable as a way to automate these communications in a smart and organized way through marketing and transactional information. Through the functionality of the tool, we are able to create some pretty sophisticated and personalized workflows which tremendously reduces the amount of manual effort needed.
  • Drag and Drop Campaign Editing for non-technical clients (but still allowing highly customized templates)
  • Advanced functionality available to the users in the tool should they have the technical skill sets - specifically thinking of API access to run more complex and thorough queries (which I have had with competitors but set up, access and management hasn't been as seamless before as it is with Iterable)
  • Fantastic support - from the on demand support agents that are extremely technical (very rare in my experience) to our thoughtful CSM who is responsive and strategic.
  • Constant beta opportunities and new optimizations. Having worked with many competing CRM solutions, I haven't seen a company as committed to rolling out new (and actually useful) solutions as frequently as Iterable does.
  • Reporting - message insights provides an out-of-the-box solution which is comprehensive but not customizable.
  • Testing - certainly do have this functionality and a tool to do this but I find it to be overly complex compared to competitors.
  • UTM Tracking Parameters - the do offer this but only on a campaign by campaign basis; nothing that you can set up globally across the account which can be arduous for 3rd party performance (like google analytics)
  • Bug Tickets - I've found quite a number of bugs through my extensive use of the tool. While support has been great about filing these tickets, I have no insight into when (or if) they are prioritized. I've had several bug tickets opened for months without resolution or follow up.
  • Greater automation
  • Greater insight into personalization and individual user history

Do you think Iterable delivers good value for the price?


Are you happy with Iterable's feature set?


Did Iterable live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Iterable go as expected?

I wasn't involved with the implementation phase

Would you buy Iterable again?


Overall, I really enjoy using Iterable. It suits our needs and makes very technical solutions that, traditionally, the engineers would need to assist with possible for the marketer to act on. The times where I've been unable to find what I need, support has been quick to assist and, in the event they cannot assist, they have escalated to the appropriate teams and help create bug tickets to Itearble engineering for further investigation.

Iterable Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports
Not Rated
Role-based workflow & approvals