Iterable

Score8.4 out of 10

228 Reviews and Ratings

What is Iterable?

Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.

Categories & Use Cases

WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 0
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 0
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 0

Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 0
Custom reports
Users can create custom reports.
Category average: 0
Integration with Microsoft Dynamics CRM
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 0

#1 most frequent

Information

23.7%

431 installations of 1,817

#2 most frequent

Professional, Scientific, and Technical Services

14.8%

269 installations of 1,817

#3 most frequent

Finance and Insurance

12.8%

233 installations of 1,817

Uldis Tīfenbergs View profile

Lifecycle Marketing Lead in Marketing at Printful Inc (1001-5000 employees employees)

Use Cases and Deployment Scope

Iterable is our omnichannel automation platform that serves various team needs across strategic segments. It addresses the need to orchestrate multiple channels without conflicts and personalise these messages. This delivers optimal UX for our clients and allows us to maintain high messaging quality without burning channels or rendering them ineffective.

Pros

Personalization of the messages sent via Iterable.
Multi language management.
Improving workflow for teams operating with Iterable reducing resources spent.
Reduces the need of developer resources.
orchestrating omni channel marketing.

Cons

In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.

Return on Investment

Time to market has decreased by multiple days, and resources spent to launch initiatives have decreased compared to various alternatives.
Multiple initiatives that deliver positive ROI have been launched, which couldn't be done on the previous sendout platform, thanks to Handlebar templating language, the data catalog function, and iterable CS resources.

Alternatives Considered

Customer.io, Klaviyo, Braze and Intuit Mailchimp

Other Software Used

Amplitude Analytics, Looker Studio, Twilio SendGrid

Katie Newnham View profile

Senior CRM manager in Marketing at Bark (51-200 employees employees)

Use Cases and Deployment Scope

CRM activities
Email sends
Push, SMS and WhatsApp
Converting users
Interacting with customers
Improving revenue
Promoting offers and product updates

Pros

Multichannel journeys
Segmentation
Email design variations e.g. drag and drop, html

Cons

Reporting and dashboards
Integrating other platforms into the tool

Return on Investment

Iterable has helped us scale all of our customer flows for the best part of a decade, the journeys are so quick and easy to set up that we have massively improved the way in which we can automate communications with customers
Iterable has helped us AB test to (in some cases) double and triple revenue through new designs, segmentation and dynamic logic
Iterable has helped us launch new products and set up triggers to communicate with customers immediately after their actions

Alternatives Considered

Braze, Intuit Mailchimp and Salesforce Marketing Cloud Social Studio (discontinued)

Other Software Used

Tableau Cloud, Miro, Figma

Faye Reid View profile

CRM Manager in Marketing at Pion (201-500 employees employees)

Use Cases and Deployment Scope

We have recently migrated over to Iterable within the last 4 weeks. We were previously with customer.io. We send high volume emails to our audiences. The product helps us address engagement/volume correlations by using best different features such as the recommendation model, priority push notifications and send time optimisation for our non-UK users.

Pros

Segmentation is easy to use
Experiments based on goals
Recommendation model

Cons

New release emails to keep us in the loop
video based help guides

Return on Investment

Not yet confirmed as just migrated

Alternatives Considered

Klaviyo and Customer.io

Other Software Used

Asana

Verified User

Program Manager in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

Iterable is our ESP used for our B2C marketing activity. We utilise both journeys and blast emails supported by a great range of features within the Iterable platform including the snippets and recently enhanced content library. Managing our audience through segmentation and lists is simple and effective, and the native reporting is strong too.

Pros

Journey builder; from triggers to flexibility within the trigger and constant innovation, this is a really strong part of Iterable.
The snippets builders add a lot of efficiency with re-usable content.
Constantly innovating; one of Iterable's strengths is that they never sit still, new features and improvements to existing ones are always in the pipeline.
STO on a user by user basis allows us to treat users as individuals.

Cons

We've utilised the MCP server this year to integrate with Claude, however Claude only builds emails in the WYSIWIG editor, which we don't typically user and any final refinements by hand are unfamiliar and tricky.

Return on Investment

Iterable in combination with Digioh has resulted in a 65% growth in our database and direct revenue double in the last 15 months.

Alternatives Considered

Intuit Mailchimp

Other Software Used

Digioh, FuseMetrix, Anthropic Claude

Verified User

Consultant in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

I use Iterable daily to manage email campaigns for our clients. This platform enables us to provide a valuable service that delivers a strong return on investment. We also utilize Iterable to test new templates and messaging. I am looking forward to the upcoming improvements to the platform and to how much Nova will help me execute my daily tasks.

Pros

Journey building.
Campaign segmentation analysis.
Catalog implementation.

Cons

A/B testing reporting.
General Campaign reporting.
Better visibility into how metrics are being calculated.

Return on Investment

Don't know the numbers.

Alternatives Considered

Dotdigital

Salesforce Marketing Cloud Email Studio, on marketing cloud

Klaviyo

Customer.io

Braze

Iterable

What is Iterable?

Categories & Use Cases

Iterable Key Features

Top Performing Features

WYSIWYG email editor

Dynamic content

A/B testing

Areas for Improvement

Standard reports

Custom reports

Integration with Microsoft Dynamics CRM

Most Frequent Users

Information

Professional, Scientific, and Technical Services

Finance and Insurance

Iterable Reviews

Use Cases and Deployment Scope

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Cons

Return on Investment

Alternatives Considered

Other Software Used

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Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Cons

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Iterable Alternatives