Kenshoo Review from a Marin lover
April 18, 2017
Kenshoo Review from a Marin lover
Score 6 out of 10
Vetted Review
Verified User
Software Version
Kenshoo Search
Overall Satisfaction with Kenshoo Infinity Suite
We used Kenshoo across departments for both search and social. It aggregates multiple sources of data and allows for optimization.
- Decent bidding algorithm
- Ability to clone campaigns for testing or across engines
- Clunky interface. Reporting & column defaults are not intuitive.
- Certification program is not helpful.
- Though their ability to address case issues is better than in past years (self-service ticketing system to now: ability to address cases with reps), still a lot left to be desired.
- ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
- Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
I definitely prefer Marin for paid search only accounts. I select Kenshoo when my client also purchases Google shopping media, since their proprietary tools there are best in class.