Kenshoo Review from a Marin lover
Anonymous | TrustRadius Reviewer
April 18, 2017

Kenshoo Review from a Marin lover

Score 6 out of 10
Vetted Review
Verified User
Review Source

Software Version

Kenshoo Search

Overall Satisfaction with Kenshoo Infinity Suite

We used Kenshoo across departments for both search and social. It aggregates multiple sources of data and allows for optimization.
  • Decent bidding algorithm
  • Ability to clone campaigns for testing or across engines
  • Clunky interface. Reporting & column defaults are not intuitive.
  • Certification program is not helpful.
  • Though their ability to address case issues is better than in past years (self-service ticketing system to now: ability to address cases with reps), still a lot left to be desired.
  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
I definitely prefer Marin for paid search only accounts. I select Kenshoo when my client also purchases Google shopping media, since their proprietary tools there are best in class.
Kenshoo is great for more complex accounts, specifically with clonability and bid algorithm. Competitors are still consistently better with reporting, education/support, and interface technology.

Kenshoo (formerly Kenshoo Infinity Suite) Feature Ratings

Ad campaign creation
4
Ad deployment
4
Display advertising
4
Ad display and retargeting segmentation
4
Sequence targeting
4
Data Transfer
8
DSP integration
Not Rated
Ad dashboards
3
Ad performance reports
3
Ad conversion tracking
5
Ad attribution reporting
5
Cross-channel ad management
8
Ad forecasting and optimization
8