Great if you have lots of data
January 22, 2020
Great if you have lots of data
Score 6 out of 10
Vetted Review
Verified User
Software Version
Kenshoo Search
Overall Satisfaction with Kenshoo Infinity Suite
Our organization used Kenshoo to help manage all the brands we represented. It allowed us to quickly roll out new campaigns and new brands when needed. One of the largest problems that Kenshoo solved dealt with all the tracking information that was appended to our click ads. In the past, we had to rely on hardcoded, and sometimes error-prone methods to update this information.
- Build URLs are helpful.
- Solid algorithms for optimizing campaigns with simple goals.
- We found that the help we received varied greatly due to new account reps being assigned our account.
- The software is a bit slow and clunky at times, especially when compared to working directly in the platform.
- Kenshoo took a percentage of our budget for its tool.
- We saved time and resources not having to manually create url.
We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations of Kenshoo's software. But, we kept Kenshoo due to our integrations and reporting.