Great if you have lots of data
Anonymous | TrustRadius Reviewer
January 21, 2020

Great if you have lots of data

Score 6 out of 10
Vetted Review
Verified User
Review Source

Software Version

Kenshoo Search

Overall Satisfaction with Kenshoo Infinity Suite

Our organization used Kenshoo to help manage all the brands we represented. It allowed us to quickly roll out new campaigns and new brands when needed. One of the largest problems that Kenshoo solved dealt with all the tracking information that was appended to our click ads. In the past, we had to rely on hardcoded, and sometimes error-prone methods to update this information.
  • Build URLs are helpful.
  • Solid algorithms for optimizing campaigns with simple goals.
  • We found that the help we received varied greatly due to new account reps being assigned our account.
  • The software is a bit slow and clunky at times, especially when compared to working directly in the platform.
  • Kenshoo took a percentage of our budget for its tool.
  • We saved time and resources not having to manually create url.
We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations of Kenshoo's software. But, we kept Kenshoo due to our integrations and reporting.
Kenshoo is best suited for agencies who manage campaigns with simple goals, or lots of volume. Medium-sized and smaller campaigns will not qualify for the better optimization options, and you will be left managing them manually or through Google's platform.
One of the best parts of Kenshoo is that you are not relying on Google to make your bids for you. So, if you question if Google has your best interest in mind when auto bidding, then a service like Kenshoo is a good alternative.

Kenshoo (formerly Kenshoo Infinity Suite) Feature Ratings

Ad campaign creation
7
Ad deployment
6
Display advertising
5
Ad display and retargeting segmentation
5
Sequence targeting
Not Rated
Data Transfer
7
DSP integration
Not Rated
Ad dashboards
6
Ad performance reports
7
Ad conversion tracking
6
Ad attribution reporting
6
Cross-channel ad management
5
Ad forecasting and optimization
6