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Acquisio

Score9 out of 10

26 Reviews and Ratings

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What is Acquisio?

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.

The vendor’s value proposition is that this unique high frequency, predictive optimization is proven to be 3 times more likely to spend clients’ full daily budget, without going over, and has lowered cost-per-click by an average 40%.

Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.

Categories & Use Cases

Media

Client Center, view of Key Performance Metrics targets

Reviews

What users are saying about Acquisio.
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Optimization powered by machine-learning, scalability powered by automation, and customer service powered by awesome people

Incentivized
David MeindlView profile
Systems Designer in Product Management at Mudd Advertising (51-200 employees employees)

Pros

  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.

Cons

  • Some of the areas of account administration lack search, filter, and sort features. Where those features are missing, locating the desired account can be difficult.

Return on Investment

  • From just one of Acquisio's products we see an ROI of 1273%. The more we apply the tools Acquisio offers, the more profitable we become.
  • For our clients, Acquisio has helped them reduce their CPC and Cost/Conversion by nearly 50%.

Alternatives Considered

Kenshoo

Great tool!

Emmanuelle RuscioView profile
Campaign Manager in Marketing at Planning Média (1-10 employees employees)

Pros

  • Reports: The report center platform is really well made, easy to use and to automate. It can be custom and it comes into multiple languages.
  • Support: The customer support is really quick and effective.
  • Budget management: Acquisio makes it easy to manage your monthly budget across multiple publishers.

Cons

  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available

Return on Investment

  • Increase efficiency of managing accounts
  • Saves time on reporting
  • Makes budget management easier

Acquisio makes it easy to create reports and bulk manage paid search

Incentivized
Ben Hopper | Digital Marketing SpecialistView profile
Sr. Digital Marketing Analyst in Marketing at Archer Malmo (51-200 employees employees)

Pros

  • Easy to create reports for digital campaigns
  • Easy to make bulk changes to paid search campaigns
  • Easy to ensure consistency of paid search campaigns across Google and Bing
  • Ability to automate reports and email them to specific users on a scheduled basis
  • Bid and budget automation for paid search campaigns is successful at hitting CPA targets

Cons

  • Lack of ability to manage social media ads
  • Somewhat limited number of visualizations in reports
  • Slow to add new features and respond to changes in platforms

Return on Investment

  • Increased employee efficiency
  • Increased client satisfaction/retention due to the quality of the reports
  • Greater insight into performance across Google and Bing

Save Time with Acquisio

Melissa MackeyView profile
Search Supervisor in Marketing at gyro (501-1000 employees employees)

Pros

  • Reporting - robust reporting suite that saves hours every week.
  • BBM - manages campaign budgets and optimizes bids.
  • Great customer service.

Cons

  • Little support for social management, although some of this is coming soon.
  • Integration with outside platforms for reporting can be a challenge. We struggled to get accurate call tracking data into the platform.
  • Missing some features like labels that we use frequently.

Return on Investment

  • Increased reporting efficiency
  • Better results for clients via BBM's CPC and CPA optimization
  • Manage multiple engines (Google and Bing) in one platform

Acquisio for Sexy Reporting and Streamlined Campaigns

Incentivized
Cory TorrellaView profile
Digital Media Manager in Marketing at Better Auds (11-50 employees employees)

Pros

  • Our list of campaigns was massive and our team was small, so we found that Acquisio helped us streamline much of the tedious work.
  • Another reason (and probably the most important) for picking up Acquisio was for the reporting features: fast, easy, and looks great.
  • Another strength for Acquisio is working together with your team and having the queue of changes to go through a single point to avoid massive mistakes.

Cons

  • The few times we needed assistance from our Account Manager, it was not good at all. You won't be able to get them on the phone. All problems are addressed via email after long waits for responses. I wouldn't recommend Acquisio for novices.

Return on Investment

  • Acquisio is definitely the premium solution to saving time and energy if you're already a seasoned [user] and understand what you're doing already in the campaigns.

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