Khoros is a decent one-stop-shop for social media needs
July 18, 2023

Khoros is a decent one-stop-shop for social media needs

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing

We use Khoros for all of our social media needs. From scheduling social media content, to social media analytics and campaign tools, Khoros is definitely our one stop shop for everything we do in social media. With around 8 different channels that we manage with a relatively small team, Khoros gives us the tools to quickly and efficiently manage all of our pages.
  • Scheduling out content
  • Marketing analytics
  • Quick access to all of our channels
  • Better UI
  • More Tik-Tok and Reels intergration
  • We have seen a much broader reach since using Khoros
We have used the many tools that Khoros provides to get in-depth analysis on what our followers want to see from our pages. This has lead to an increase in followers across all of our channels, and in turn much more engagement with our content and product.
We have not used Khoros for much external risk management, as we still are relying on native applications for that for the ease of use and instant reaction time.
I gave it a 9 because it has scaled well with our very slow growth.

Do you think Khoros Marketing delivers good value for the price?

Not sure

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?

Yes

We have not used other tools.
Khoros is well suited to larger companies that deal with many different channels and points of contact online. You can see analytics across all of your channels individually and combined, which can be useful in crafting a social media strategy across all channels. Although it has the functionality to post to social media channels, it doesn't quite have all of the toolsets of the social media apps, making posting natively still ultimately the best way to go.

Khoros Marketing Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
7
Sentiment analysis
Not Rated
Broad channel coverage
8
Content planning and scheduling
6
Audience targeting
7
Workflow management
8
Automated routing and prioritization
6
Customer interaction histories
5
Bulk actions
6
Lead generation
5
Content marketing
8
Campaigns and promotions
8
Twitter
10
Facebook
10
LinkedIn
9
Instagram
5
Pinterest
Not Rated
Campaign success analytics
7
Real-time tracking
6
Competitor analysis
2
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated