Item: Khoros Marketing
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

My organization uses Khoros Marketing and Care for scheduling content and moderating on Instagram, Twitter, TikTok, and Facebook. This tool has been helpful in moderating our audience mentions and comments and allows our team to work together within in one platform to manage this content. Since adopting this technology, our team has been able to manage our social media platforms in a more efficient way. The main limitations of these tools are due to API controls which cause us to go into platforms natively when necessary.

Pros and Cons

Scheduling social media content
Moderating and responding to comments on social media
Organizing all social media engagement on behalf of a brand in one place

Making API limitations vs. Khoros limitations clear
Being able to comment on some content instead of just liking it

Return on Investment

Streamlined internal communication
Posting cadence management
Complicates some moderation

Customer Support

Our team did multiple trainings with a Khoros team member which helped bring all team members up to speed on the Khoros tools and how we can best use it for our organization.

Brand Management with Khoros

Our team uses Khoros for social media mentions which helps all team members monitor this content and be shared within the platform upon any negative feedback or flags to elevate to team members internally.

Scalability

Unsure, because our company just started working with Khoros. As we continue incorporating this platform into our team workflow, we expect to use it more regularly throughout our business. There may be more opportunities for our team to use Khoros for reporting and scheduling content more regularly. These ideas will come with time as we get more familiar with Khoros.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Not sure

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?

Yes

Alternatives Considered

Canva and Iconosquare

Instead of using multiple platforms to schedule content, report, and moderate it is now all under one umbrella with Khoros.

Likelihood to Recommend

Khoros Marketing and Care is helpful for organizations looking for a tool to schedule and approve content in one platform. It is also helpful in most cases for moderating social media content in many places. It also allows for cross-team collaboration and communication to monitor ongoing conversations via social media.

Khoros Marketing & Care Review - Social Media Agency

Modules Used

Overall Satisfaction with Khoros Marketing