Great for Publishing and Programming
Liane Comanto | TrustRadius Reviewer
September 10, 2019

Great for Publishing and Programming

Score 7 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Social Marketing
  • Intelligence

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

We use Khoros Marketing to manage our publishing calendar across over 90 properties and platforms. It helps us stay organized and keep a clean, efficient workflow and ensure our content is going through the proper approvals and publishing spotlessly. We also use Khoros Intelligence to measure performance.
  • Improves workflow
  • Provides insights
  • Frequent outages (goes down)
  • Occasionally insufficient customer service with lack of accountability
  • Helped us streamline publishing process
  • Helped ensure the proper approvals
It is excellent for publishing, especially across all of our brands. We find it to be weak in terms of community management/engagement - it is too cumbersome.

Khoros Marketing (Formerly Spredfast + Lithium) Feature Ratings

Boolean keyword searches
5
Filtering out noise/spam
5
Sentiment analysis
4
Broad channel coverage
5
Content planning and scheduling
8
Audience targeting
5
Workflow management
7
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
Not Rated
Twitter
Not Rated
Facebook
Not Rated
LinkedIn
Not Rated
Google+
Not Rated
Instagram
Not Rated
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
6
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
7
Mobile access
Not Rated