Good but could use work
September 10, 2019

Good but could use work

Samantha Comparetto | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

We use Khoros Marketing to publish to all our platforms. At Nickelodeon, on the franchise side, we have about 90 active accounts that we use daily. Using Khoros Marketing helps us organize our postings and make sure we are allotting our time to the correct platforms. We also use Khoros Marketing for our copywriting approval process. It helps us address problems with organization and with many of our posts going up with either incorrect spelling or grammar. Khoros Marketing also helps us address problems such as making sure we have enough posts going to each platform and keeping a short but sweet history of what we have posted in the past.
  • Organization
  • Posting on time
  • Allowing us to approve our posts
  • When there is a problem, a more detailed response would be better
  • Missing an icon that allows you to know if you have attached an SRT file to your video
  • Instagram carousel usage would be a great addition
  • Streamlines work flow.
It is well suited for a marketing and social media company. Not well suited for a company that is smaller and doesn't have as many accounts to manage.

Khoros Marketing Feature Ratings

Boolean keyword searches
6
Filtering out noise/spam
8
Sentiment analysis
6
Broad channel coverage
7
Content planning and scheduling
9
Audience targeting
7
Workflow management
10
Automated routing and prioritization
8
Customer interaction histories
8
Bulk actions
6
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
Not Rated
Twitter
7
Facebook
9
Google+
Not Rated
Instagram
5
Role-based user permissions & privileges
10
Mobile access
6