Great enterprise tool to maximize team efficiencies. Awesome partners
April 21, 2020

Great enterprise tool to maximize team efficiencies. Awesome partners

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing
  • Intelligence
  • Experiences
  • Spredfast Social Care
  • Review trackers

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Khoros is our enterprise-wide social media management platform. We utilize it across the organization and have more than 200 social media channels with more than 75 users. The solution addresses our needs for social customer care, publishing, social listening and command center and social media display. We also utilize the Review Tracker platform for the management of more than 200 review channels.
  • Ease of managing approvals and workflow including scheduling of posts and social content across multiple social platforms.
  • Labeling and tagging system which allows for ease in tracking, managing and reporting on results.
  • Management of a social customer care program including monitoring and workflow.
  • Great quick social listening which is user friendly.
  • We would like more advanced reporting widgets especially in social care. We would like to be able to have more colors to distinguish between positive and negative sentiment.
  • We would like the inbox to allow for more streams. With more than 200 channels we can not accommodate all of the streams we would like in our inbox.
  • Ability to manage social media assets at scale in an emergency (COVID-19).
  • Improved staff efficiencies and improved ROI.
We have engaged with the strategic services team to assist our organization on the development of a social customer care program. The team provided not only best practice guides for system use but also provided us with best practice recommendations for staffing and team organization. They were wonderful partners and it was money well spent.
The Khoros platform was essential during the COVID-19 crisis as we had to furlough many of our team members and needed to quickly share assets and system access with new users. The system and the resources provided through Khoros made onboarding new users easy and quick. This ensured that we were protecting not only our brand reputation but also the passwords for all of our accounts.
The platform is easy to scale up and down as the need of the organization changes.
We were previously Hootsuite users and our move to Khoros allowed us to expand into social customer care and combine other digital resources so that we could utilize one singular tool for listening, command center/social views, social care and marketing and publishing.
No one system is going to be able to accommodate the need of every brand and keep current with the ever changing functionality and features of the social media platforms but Khoros does a really good job. We have found it to be as close as you can get to a singular solution to meet most of our social business needs.

Khoros Marketing Feature Ratings

Boolean keyword searches
10
Filtering out noise/spam
8
Sentiment analysis
8
Broad channel coverage
7
Content planning and scheduling
10
Audience targeting
8
Workflow management
8
Automated routing and prioritization
8
Customer interaction histories
8
Bulk actions
8
Lead generation
8
Content marketing
9
Campaigns and promotions
9
Twitter
10
Facebook
9
LinkedIn
8
Google+
8
Instagram
8
Pinterest
6
YouTube
8
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
9
Role-based user permissions & privileges
10
Mobile access
9