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Flexible Enterprise Social Media Management
Updated January 09, 2020

Flexible Enterprise Social Media Management

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing
  • Intelligence

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Deployed globally and used to manage the publishing of posts, monitoring inbound traffic, and social media intelligence. Allows us to easily share social media collateral and have insight to what all of our branches are doing on social so that we can share ideas and campaigns.
  • Organization of social media collateral.
  • Social media analytics.
  • Inbox set up can be difficult at first, once done, the inbox works smoothly.
  • Because it is customizable, it is also easy to "clutter" your platform with things that you set up but don't need.
  • The mobile app has some issues.
  • Helps a small team manage a global social media program, and removes some tendency to be siloed.
  • We have identified and developed collaborations using this platform.

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

Yes

Did implementation of Khoros Marketing go as expected?

Yes

Would you buy Khoros Marketing again?

Yes

If you are not a large company that needs to manage multiple accounts across multiple teams, it is not appropriate. However, a rapidly growing company will find that the platform will grow nicely with its social programs.

Khoros Marketing Feature Ratings

7.3
Boolean keyword searches
8
Filtering out noise/spam
7
Sentiment analysis
Not Rated
Broad channel coverage
7
8.0
Content planning and scheduling
9
Audience targeting
7
Workflow management
Not Rated
10.0
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
10
8.0
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
8
8.5
Twitter
9
Facebook
9
LinkedIn
8
Google+
Not Rated
Instagram
8
Pinterest
Not Rated
YouTube
Not Rated
9.0
Campaign success analytics
9
Real-time tracking
9
Competitor analysis
9
7.0
Role-based user permissions & privileges
8
Mobile access
6

Using Khoros Marketing (Formerly Spredfast + Lithium)

17 - Marketing
1 - Ability to learn new software on the fly. Willingness to stay up to date on changes and best practices.
  • Listening to determine Share of Voice in conversations
  • Listening to determine hot topics and key research areas for our customers