Khoros Marketing has been a game-changer when it comes to brand reputation + crisis management!
May 13, 2020

Khoros Marketing has been a game-changer when it comes to brand reputation + crisis management!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Social Marketing
  • Intelligence
  • Experiences

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

This tool is being used by the PR arm of the university, and our university police department also has access so they can utilize this tool for potential crisis situations. We utilize Marketing, Experiences and Intelligence, and one of the biggest benefits we've seen from this tool is the use of Intelligence, with the ability to pull retroactive data + receive real-time notifications based on searches created. We experience several crises a semester, and this tool has been a game-changer in those situations.
  • Social listening - especially in a crisis situation.
  • Experiences - ability to feed content to multiple screens/outlets.
  • Ease of scheduling + pulling data.
  • Mobile app sometimes is spotty.
  • Ability to quickly address threats to brand's reputation.
  • Ability to pull retroactive data whenever needed.
Customer service has been incredibly helpful - especially with our latest rep! We've gotten additional assistance on filtering/labeling content, along with help in creating and refining Boolean searches.
The biggest way we have utilized this tool to protect our brand from internal and external risks is by easily spotting potentially damaging social mentions + passing these along to leadership so we are able to follow up quickly.
This is a great tool that definitely has wider use at our university, but the cost is what is prohibiting us from recommending this across campus/getting buy-in to join us.
The social listening is above and beyond any previous tools used. We selected this tool based on many factors, with a big one being that marketing + listening are both included in this tool, and one is not a separate purchase to make/another company to work with/another separate app to utilize.
This is a great tool for monitoring conversations daily + for social listening - especially in higher education and crisis communications.

Khoros Marketing (Formerly Spredfast + Lithium) Feature Ratings

Boolean keyword searches
10
Filtering out noise/spam
8
Sentiment analysis
9
Broad channel coverage
9
Content planning and scheduling
10
Audience targeting
9
Workflow management
9
Automated routing and prioritization
9
Customer interaction histories
10
Bulk actions
10
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
9
LinkedIn
8
Google+
Not Rated
Instagram
8
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
10
Mobile access
9