Khoros Marketing has been a game-changer when it comes to brand reputation + crisis management!
May 13, 2020

Khoros Marketing has been a game-changer when it comes to brand reputation + crisis management!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing
  • Intelligence
  • Experiences

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

This tool is being used by the PR arm of the university, and our university police department also has access so they can utilize this tool for potential crisis situations. We utilize Marketing, Experiences and Intelligence, and one of the biggest benefits we've seen from this tool is the use of Intelligence, with the ability to pull retroactive data + receive real-time notifications based on searches created. We experience several crises a semester, and this tool has been a game-changer in those situations.

Pros

  • Social listening - especially in a crisis situation.
  • Experiences - ability to feed content to multiple screens/outlets.
  • Ease of scheduling + pulling data.

Cons

  • Mobile app sometimes is spotty.
  • Ability to quickly address threats to brand's reputation.
  • Ability to pull retroactive data whenever needed.
This is a great tool that definitely has wider use at our university, but the cost is what is prohibiting us from recommending this across campus/getting buy-in to join us.
This is a great tool for monitoring conversations daily + for social listening - especially in higher education and crisis communications.

Khoros Social Media Management Feature Ratings

9.0
Boolean keyword searches
10
Filtering out noise/spam
8
Sentiment analysis
9
Broad channel coverage
9
9.3
Content planning and scheduling
10
Audience targeting
9
Workflow management
9
9.7
Automated routing and prioritization
9
Customer interaction histories
10
Bulk actions
10
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
Not Rated
8.8
Twitter
10
Facebook
9
LinkedIn
8
Google+
Not Rated
Instagram
8
Pinterest
Not Rated
YouTube
Not Rated
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
9.5
Role-based user permissions & privileges
10
Mobile access
9

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