Khoros Marketing has been a game-changer when it comes to brand reputation + crisis management!
May 13, 2020
Khoros Marketing has been a game-changer when it comes to brand reputation + crisis management!
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Social Marketing
- Intelligence
- Experiences
Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)
This tool is being used by the PR arm of the university, and our university police department also has access so they can utilize this tool for potential crisis situations. We utilize Marketing, Experiences and Intelligence, and one of the biggest benefits we've seen from this tool is the use of Intelligence, with the ability to pull retroactive data + receive real-time notifications based on searches created. We experience several crises a semester, and this tool has been a game-changer in those situations.
- Social listening - especially in a crisis situation.
- Experiences - ability to feed content to multiple screens/outlets.
- Ease of scheduling + pulling data.
- Mobile app sometimes is spotty.
- Ability to quickly address threats to brand's reputation.
- Ability to pull retroactive data whenever needed.
Customer service has been incredibly helpful - especially with our latest rep! We've gotten additional assistance on filtering/labeling content, along with help in creating and refining Boolean searches.
The biggest way we have utilized this tool to protect our brand from internal and external risks is by easily spotting potentially damaging social mentions + passing these along to leadership so we are able to follow up quickly.
The social listening is above and beyond any previous tools used. We selected this tool based on many factors, with a big one being that marketing + listening are both included in this tool, and one is not a separate purchase to make/another company to work with/another separate app to utilize.