Khoros gets the job done and then some
March 01, 2021

Khoros gets the job done and then some

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing
  • Intelligence

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

A few departments use it. Organic Social is the biggest user, then customer service, and finally, analytics. We (social) use it every day for scheduling content. I personally will use intelligence to gather info and reports for execs and others in the company. Customer service mainly uses the Inbox function to help customers. Analytics will use intelligence and data insights.

Pros

  • Scheduling, labeling, etc
  • Up to speed and easy to use intelligence.
  • Easy to collaborate in inbox.

Cons

  • Expanded social channels (e.g. Tik Tok).
  • Twitter data.
  • More precise sentiment in intelligence.
  • Management of organic campaigns has been vital to our success.
  • Intelligence reports have been key in supporting broader business.
Once more platforms are added and expanded intelligence is integrated, it should be even better than how great it already is.

Do you think Khoros Social Media Management delivers good value for the price?

Not sure

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Social Media Management go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Social Media Management again?

Yes

Everyone who uses Khoros now feels pretty good about it, so we can't really think of scenarios where it is less appropriate.

Khoros Social Media Management Feature Ratings

6.0
Boolean keyword searches
9
Filtering out noise/spam
5
Sentiment analysis
2
Broad channel coverage
8
8.0
Content planning and scheduling
9
Audience targeting
7
Workflow management
Not Rated
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
Not Rated
6.7
Twitter
7
Facebook
7
LinkedIn
Not Rated
Google+
Not Rated
Instagram
6
Pinterest
Not Rated
YouTube
Not Rated
7.0
Campaign success analytics
7
Real-time tracking
8
Competitor analysis
6
3.5
Role-based user permissions & privileges
6
Mobile access
1

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