GREAT SAFE MARKETING SPACE
April 23, 2022
GREAT SAFE MARKETING SPACE
Score 7 out of 10
- Social Marketing
Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)
We utilize this tool to ensure that our 23 brands' social can be seen on one platform.
- show content
- allow access for direct marketing and communication
- allow content to be published real time
- allow for direct messaging on Instagram
- allow private settings to not alter communication on platform
- allow for certain content like "noise" to be eliminated.
- not separate streams and content
- improved communications with clients
- metrics available to track engagement
- real time response capability not natively
We have engaged with consumers and were also able to add additional social channels to the program like Youtube and Pinterest. This has been a great way for us to gather all the online content and address client concerns. This is an innovative platform that also aids in crisis management. We are utilizing the platform along with a multitude of integrated marketing strategies to ensure the success of campaigns and messaging. Khoros has been essential to the survival of the brand and its online presence.
We have utilized Khoros to protect us in regard to consumer complaints and campaigns regarding refunds and recalls. These communications are extremely important to the successes we have seen post-COVID. This platform has allowed an influx of comments and content to be present simultaneously where our previous program did not allow such.
It is a great program with many silos in place to improve communication and to ensure that things are being seen and heard by the brand teams. While it is a great tool I ranked it a seven because I believe there is still room for improvement. Addressing the influx of comments is something that could be improved as well. Perhaps the utilization of altering setting sensitivities may aid in this.
Do you think Khoros Marketing delivers good value for the price?
Are you happy with Khoros Marketing's feature set?
Did Khoros Marketing live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Khoros Marketing go as expected?
Would you buy Khoros Marketing again?
Khoros is exponentially better than this program. It is more organized and delivers a more user friendly platform. It is also very easy to communicate with the public through this platform which in actuality saves us lots of time. SMART had an issue as you could not control what came into the program, as Khoros allows for organic search terms to be the gate keeper when entering the platform and the ultimate placement of the communication between client and company.
Great for Facebook, Instagram, and Twitter. Not so great when it comes to direct messaging on Twitter and Instagram. The setting limitations often make it more difficult for us to communicate with clients because if they have their settings blocked, we are unable to get through in Khoros. It would be beneficial if the app was able to communicate synonymously across all channels.