GREAT SAFE MARKETING SPACE
April 23, 2022

GREAT SAFE MARKETING SPACE

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

We utilize this tool to ensure that our 23 brands' social can be seen on one platform.

Pros

  • show content
  • allow access for direct marketing and communication
  • allow content to be published real time

Cons

  • allow for direct messaging on Instagram
  • allow private settings to not alter communication on platform
  • allow for certain content like "noise" to be eliminated.
  • not separate streams and content
  • improved communications with clients
  • metrics available to track engagement
  • real time response capability not natively
We have engaged with consumers and were also able to add additional social channels to the program like Youtube and Pinterest. This has been a great way for us to gather all the online content and address client concerns. This is an innovative platform that also aids in crisis management. We are utilizing the platform along with a multitude of integrated marketing strategies to ensure the success of campaigns and messaging. Khoros has been essential to the survival of the brand and its online presence.
We have utilized Khoros to protect us in regard to consumer complaints and campaigns regarding refunds and recalls. These communications are extremely important to the successes we have seen post-COVID. This platform has allowed an influx of comments and content to be present simultaneously where our previous program did not allow such.
It is a great program with many silos in place to improve communication and to ensure that things are being seen and heard by the brand teams. While it is a great tool I ranked it a seven because I believe there is still room for improvement. Addressing the influx of comments is something that could be improved as well. Perhaps the utilization of altering setting sensitivities may aid in this.

Do you think Khoros Social Media Management delivers good value for the price?

Not sure

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Social Media Management go as expected?

Yes

Would you buy Khoros Social Media Management again?

Yes

Khoros is exponentially better than this program. It is more organized and delivers a more user friendly platform. It is also very easy to communicate with the public through this platform which in actuality saves us lots of time. SMART had an issue as you could not control what came into the program, as Khoros allows for organic search terms to be the gate keeper when entering the platform and the ultimate placement of the communication between client and company.
Great for Facebook, Instagram, and Twitter. Not so great when it comes to direct messaging on Twitter and Instagram. The setting limitations often make it more difficult for us to communicate with clients because if they have their settings blocked, we are unable to get through in Khoros. It would be beneficial if the app was able to communicate synonymously across all channels.

Khoros Social Media Management Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Not Rated
Content planning and scheduling
Not Rated
Audience targeting
Not Rated
Workflow management
Not Rated
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
Not Rated
7.3
Twitter
8
Facebook
8
LinkedIn
7
Instagram
6
Pinterest
Not Rated
7.0
Campaign success analytics
7
Real-time tracking
7
Competitor analysis
Not Rated
3.5
Role-based user permissions & privileges
6
Mobile access
1

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