Powerful centralization platform with the best analytics feature I've ever seen in my 9 years working in social
April 23, 2022

Powerful centralization platform with the best analytics feature I've ever seen in my 9 years working in social

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

I use Khoros Marketing primarily for marketing analytics/reporting. As the Social Media Analyst, part of my role includes reporting each month on the performance of our corporate and president's social media accounts. Prior to joining the company, we never had any benchmarks established. We can seamlessly identify what did and didn't work--i.e., understand what our fans/followers like and dislike. I also use the Khoros Inbox to create search streams, monitor hashtagged content, and engage when applicable. The Khoros Inbox also allows me to make sure items are tagged correctly for reporting purposes. However, the most vital piece to the platform is the collaboration it allows across our department, as most of us work remotely in different states.
  • Monitor the conversations that are taking place around our brand (instances where people aren't tagging us or speaking directly TO us, but rather what they are saying ABOUT us)
  • Ease of pulling analytics/reporting together and the overall presentation of the data
  • Provides a holistic view of content scheduled/published with robust filters
  • One-stop shop for all things social. Planning, publishing, content gallery, reporting, monitoring, engagement/community management, cross-team collaboration
  • Resource center can be extremely confusing and difficult to navigate
  • Improved functionality and capabilities with LinkedIn
  • Ability to create search-based streams for platforms other than just Twitter
  • Improved our organic content strategy overall for all social channels as we learn from Analytics what works for our audience and what doesn't
  • Engagement. The ability to have a streamlined view (Streams) allows our team to easily engage/respond to our audience. Previously we were not using social for two-way conversation but rather we were simply putting messages out there and walking away from them.
  • Unified view of content being published across different teams/departments and channels
We recently enabled Advanced Twitter Analytics. A Khoros rep scheduled a 1:1 meeting to review in great detail the difference vs. regular Twitter reporting. The Advanced Analytics feature allows us to tell a better story.
Many of us in my department work remotely, in different states. Having centralized visibility and the ability to collaborate within the platform is something that other companies that I've worked for never had, which oftentimes is the reason we never succeeded.
Scalability is one of the reasons I'm told we chose Khoros. Many of us in Corporate Communications is responsible for different pieces and parts of social--one person schedules content; another monitors and response to inbound messages; one person uses it strictly for reporting and analytics; others serve as a backup. Centralization and collaboration are key for us as a global organization.

Do you think Khoros Marketing delivers good value for the price?


Are you happy with Khoros Marketing's feature set?


Did Khoros Marketing live up to sales and marketing promises?


Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?


Hootsuite is great for smaller teams and organizations and provides basic analytics/reporting. It's ideal for those who aren't as advanced in the social maturity scale. Khoros Experiences does what TINT does, times 10. I use (and have used in the past) NetBase more for insights and business intelligence for categorical topics and brands. It also requires a more extensive skill set. In the past, my team used Hootsuite for 2-3 years, but then once we were able to establish a center of excellence and get leadership to understand the value of social, we eventually upgraded to Khoros because it better served our needs for where we were on the social maturity scale.
Since we've never benchmarked performance on our social channels month over month, or even YoY for our annual events, the Analytics component has proved to be invaluable to the entire organization. Data tells the story, and we were long overdue for being able to tell the story. It is less appropriate for social listening and monitoring but I believe this is due to API limitations with each social network.

Khoros Marketing Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
Audience targeting
Not Rated
Workflow management
Automated routing and prioritization
Not Rated
Customer interaction histories
Bulk actions
Not Rated
Lead generation
Content marketing
Campaigns and promotions
Not Rated
Campaign success analytics
Real-time tracking
Competitor analysis
Role-based user permissions & privileges
Mobile access

Khoros Marketing (Formerly Spredfast + Lithium) Support

Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Unsure--I was not involved in the purchasing process.
The Khoros marketing Resource Center Search Help feature was broken/down altogether back in March 2022 which was extremely inconvenient. No communications were ever sent out to users to inform them.