Item: Khoros Social Media Management
Rating: 9
Author: Verified User

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Use Cases and Deployment Scope

We use Khoros Marketing for our social media coordination. Using Khoros Marketing enables us to schedule our social media posts for every channel. As we have different markets urging for different needs, Khoros Marketing helps us coordinate each individual social media performance for each market no matter how much they differ from each other and no matter for which social media channel. This gives us a good opportunity to align all markets and keep consistency in our overall social media performance as a company. In addition, Khoros Marketing provides us with essential analytics which helps us improve our social media performance and adapt to current trends.

Pros and Cons

Pros

possibility to schedule social media content for every channel
providing analytics of essential informations to be able to track KPIs
providing overview of several social media channels

Cons

no need for a login with a verification code everytime
targeting function for Facebook is not supported by some accounts
When Facebook accounts are wrongly disconnected from Khoros by the system, it is difficult to solve this problem when multiple accounts are linked together
Error messages often do not contain understandable or helpful troubleshooting information

Return on Investment

Khoros Marketing has already allowed us to successfully communicate several product launches
The content we produced achieved the set KPIs and thus an ROI through communication via Khoros Marketing

Scalability

I gave this rating because I feel that Khoros gives a lot of effort to adapt to the growing companies and give them more opportunities to grow and improve themselves. Nevertheless, there is still potential for growth, as with any company.

Key Insights

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Social Media Management go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Social Media Management again?

Yes

Alternatives Considered

Meta for Business (formerly Facebook for Business)

Khoros Marketing is easier to handle when it comes to scheduling social media content and for several channels which are not possible with Facebook Meta Business e.g. In addition Khoros Marketing provides analytics of several channels, which is very helpful for companies with many channels or markets.

Other Software Used

Meta for Business (formerly Facebook for Business)

Likelihood to Recommend

Khoros Marketing is well suited when it comes to managing several social media channels at one time, e.g. scheduling content on Instagram and Facebook, and Youtube at the same time or scheduling content on social media channels for different Facebook accounts (different markets and countries). It also provides us with analytics as needed e.g. analytics for all channels together or only one. Khoros Marketing is less appropriate when it comes to interaction through the channels e.g. reacting to comments on Facebook or replying to messages because we have different accounts working on the same channel which makes it hard to track whether the comment or message is already has been taken care of and of whom.

Khoros Social Media Management Feature Ratings

Comments

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Modules Used