Item: Khoros Marketing
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Khoros Marketing for our social media coordination. Using Khoros Marketing enables us to schedule our social media posts for every channel. As we have different markets urging for different needs, Khoros Marketing helps us coordinate each individual social media performance for each market no matter how much they differ from each other and no matter for which social media channel. This gives us a good opportunity to align all markets and keep consistency in our overall social media performance as a company. In addition, Khoros Marketing provides us with essential analytics which helps us improve our social media performance and adapt to current trends.

Pros and Cons

possibility to schedule social media content for every channel
providing analytics of essential informations to be able to track KPIs
providing overview of several social media channels

no need for a login with a verification code everytime
targeting function for Facebook is not supported by some accounts
When Facebook accounts are wrongly disconnected from Khoros by the system, it is difficult to solve this problem when multiple accounts are linked together
Error messages often do not contain understandable or helpful troubleshooting information

Return on Investment

Khoros Marketing has already allowed us to successfully communicate several product launches
The content we produced achieved the set KPIs and thus an ROI through communication via Khoros Marketing

Customer Support

Our company has benefited from working with Khoros Support to align our social marketing strategy and goals across all markets, and to adapt them to current trends or issues based on their analysis.

Brand Management with Khoros

Our organization used Khoros Marketing to be able to align the communication on all channels and markets. Due to this alignment, we are able to protect our brand from external risks. The overview of mentions and messages through Khoros Marketing helps us to monitor and spot potentially damaging mentions on our social media channels. This way we are able to follow up quickly and reduce the potential risks for our brand. The ability to plan our communication with Khoros Marketing helps us to provide consistent communication to our customers and prospects. This helps us build a positive connection with them and protect the brand from negative risks.

Scalability

I gave this rating because I feel that Khoros gives a lot of effort to adapt to the growing companies and give them more opportunities to grow and improve themselves. Nevertheless, there is still potential for growth, as with any company.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?

Yes

Alternatives Considered

Meta for Business (formerly Facebook for Business)

Khoros Marketing is easier to handle when it comes to scheduling social media content and for several channels which are not possible with Facebook Meta Business e.g. In addition Khoros Marketing provides analytics of several channels, which is very helpful for companies with many channels or markets.

Other Software Used

Meta for Business (formerly Facebook for Business)

Likelihood to Recommend

Khoros Marketing is well suited when it comes to managing several social media channels at one time, e.g. scheduling content on Instagram and Facebook, and Youtube at the same time or scheduling content on social media channels for different Facebook accounts (different markets and countries). It also provides us with analytics as needed e.g. analytics for all channels together or only one. Khoros Marketing is less appropriate when it comes to interaction through the channels e.g. reacting to comments on Facebook or replying to messages because we have different accounts working on the same channel which makes it hard to track whether the comment or message is already has been taken care of and of whom.

Get social with Khoros Marketing!

Modules Used

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)