Item: Khoros Marketing
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

I'm considered a power user within my company and work in the platform every day for 10+ brands within one of the subsidiaries of my company with each of those brands utilizing Facebook, Twitter, Instagram and YouTube. I create all content and schedule it via the Khoros marketing platform. I'm a huge fan of the plans feature within the platform as it allows be to easily track, report and do quick analysis of how particular content is performing. While my company also uses the Care side of the Khoros platform, I keep a close eye on the Marketing Inboxes within Khoros to see what followers may be saying about the content that I am creating. Previous to Khoros, I would have had to manually track a lot of the work that I am doing within one platform.

Pros and Cons

Inbox streams.
Marketing plans.
Calendar views.

Not as easy to post to Instagram.
Posting GIFs to Facebook displays as static image.
Quote tweeting in Twitter.

Return on Investment

Ability to quickly track campaigns across multiple channels.
ROI of each social channel.
Easily track incoming comments & engagement on posts.

Customer Support

Khoros traveled into my company to brainstorm with us on how we could better utilize the Khoros Marketing and Care platform. That meeting was a turning point, in my opinion, as I really started to view the team as a trusted partner and not just a vendor.

Brand Management with Khoros

We currently use the Listening component of the platform and it has allowed our PR team to quickly stay on top of how people are talking about our brands in social. It's allowed us to get ahead of potential disasters by seeing what people were saying and either issuing a statement right away or doing something on the ground at our location(s) to solve the matter in as close to real time as possible.

Scalability

The product scales beautifully. You can have as many or as few brands and users in the system. The cost for licenses can get costly so you want to really make sure that the right people are in the system so you're not buying licenses that are not impactful.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Not sure

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

Yes

Did implementation of Khoros Marketing go as expected?

Yes

Would you buy Khoros Marketing again?

Yes

Alternatives Considered

I've sat through several RFPs for similar products to Khoros and I continue to find Khoros offers one of the best user interfaces. All platforms are limited by API restrictions so I wouldn't hold that against any product. The Khoros layout is easy to use and moving from brand to brand within the product is straightforward. I'm a big fan of the plans feature as it applies to the Content calendar (color coding!) and is just one click to get to results.

Other Software Used

Khoros Care (Formerly Spredfast + Lithium), Khoros Communities (Formerly Spredfast + Lithium), Sitecore Experience Platform

Likelihood to Recommend

If you are only managing one brand with multiple channels, then you don't need a robust system such as Khoros. Products like Khoros are set up for companies that own and manage multiple brands and channels as it easily allows you to create and schedule content to multiple channels within one platform. You can easily toggle between brands within the platform as well as quickly see analytics with built in reports (or create your own!).

One product does it all!

Modules Used

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)