Khoros - a study in social marketing
April 25, 2022
Khoros - a study in social marketing
Score 6 out of 10
Vetted Review
Verified User
Modules Used
- Social Marketing
Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)
Distributing social posts to our facilities
- Sending social posts to multiple users
- Housing content in the content center all users can access
- Analytics and tracking how posts are being used
- Accounts constantly becoming unathenticated
- Sometimes not being able to recall a post
- Having to publish content to IG separately
- Definitely helping with reputation management by quickly distributing social posts
- Negative when the wrong content gets out to all of our users
- Great that we can house posts in the content center for anyone to use
Initially, the support team helped us figure out how to use analytics so that we could accurately track how our content was being used.
Yes, centralized visibility has been huge so that we can see what content everyone is pushing out. It's also been a good way to make sure language is consistent throughout the social copy that different parts of our organization are publishing. Finally, I like that Khoros lets you see what other organizations. are publishing so that you can have a good idea of how your competitors are staying up to date in the social space.
Do you think Khoros Marketing delivers good value for the price?
Yes
Are you happy with Khoros Marketing's feature set?
Yes
Did Khoros Marketing live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Khoros Marketing go as expected?
I wasn't involved with the implementation phase
Would you buy Khoros Marketing again?
Yes
This is the first social marketing tool I've ever used.