Pros & Cons of Spredfast for Large Companies
April 26, 2022
Pros & Cons of Spredfast for Large Companies

Score 6 out of 10
Vetted Review
Verified User
Modules Used
- Social Marketing
Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)
We utilize Khoros Marketing to create our social content calendar, working across Instagram, Facebook, Twitter, and YouTube. Khoros Marketing has remained our source of truth for scheduling content, approving content, labeling content as different categories/campaigns, and providing a super-easy overview of day-to-day social plans. It is an easy place for us all to see what is still needed for posts, working with our design partners and copy team to make sure all pieces of content are final and ready to post.
- Notes section for key points for team members
- Being able to look back at when edits were made and by who
- Overall content calendar view by day, across channels
- TikTok capability within the platform
- Posting Reels/video through Khoros Marketing
- Tagging product and users on image for Instagram specifically
- Quicker refresh as the calendar lags quite often unless refreshing every 2 minutes
- Improved management of organic campaigns
- Ease to pull social plans from time frames prior to compare
- Quick PDF overview of social plans easy to download
We had a customer success manager who changed quite frequently but was typically very helpful when needed. We are a small team, so we did not always have time to utilize the strategic services or the customer success center as much as we would've liked, and mainly just used Khoros as a content calendar and scheduling tool.
I am not sure if this applies to our brand, as our customer care center team uses other platforms to monitor, as well as our ex-communications and PR team since we are such a large brand.
Do you think Khoros Marketing delivers good value for the price?
Yes
Are you happy with Khoros Marketing's feature set?
No
Did Khoros Marketing live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Khoros Marketing go as expected?
I wasn't involved with the implementation phase
Would you buy Khoros Marketing again?
No
We have been using three different platforms, including Khoros, the other two being Curalate and Dash Hudson. Curalate has a straightforward reporting tool and Dash Hudson as well, and it is so easy to post and schedule within the app that we have slowly started to move the majority of our actual scheduling to DH. However, Khoros still has the best overall content calendar view and the notes and ability to see when updates are made to a particular piece of content.