Khoros makes scheduling social media posts quick and easy
April 26, 2022
Khoros makes scheduling social media posts quick and easy
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Social Marketing
- Intelligence
- Care
Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)
We use Khoros to schedule social media posts for country accounts on multiple channels globally. This includes using the Intelligence module to monitor activity relating to the company. We also use the Care module to monitor and reply to direct messages across multiple social platforms.
- Khoros makes scheduling posts for several different channels very easy. The calendar is a great way to see an overview of upcoming content and gaps in the schedule.
- The Care module allows us to communicate via direct messages and see the history of communications with a social media user.
- We've implemented an approval process within Khoros so that multiple users can submit posts for the comms team to approve before they're published.
- On the analytics module, the impressions for Twitter don't pull through.
- We can't copy scheduled posts directly to other initiatives i.e. from UK to Europe.
- When creating a post, sometimes when I add media, the text window becomes obscured so I can no longer see the post copy I'm writing.
- We can quickly identify negative sentiment using the Care module. This has allowed for faster responses and better customer care.
- Scheduling posts using Khoros makes it easier to put out consistent and regular content on multiple channels.
Our global team handles this.
We have implemented workflows to enable country comms teams to approve scheduled posts before publishing. This allows us to have a quality check before anything goes out.
Do you think Khoros Marketing delivers good value for the price?
Not sure
Are you happy with Khoros Marketing's feature set?
Yes
Did Khoros Marketing live up to sales and marketing promises?
Yes
Did implementation of Khoros Marketing go as expected?
Yes
Would you buy Khoros Marketing again?
Yes
I wasn't involved in the selection process in my current position. However, I would say Khoros compares favourably to Sprout Social. The features are comparable and the reliability of the tool is great. Scheduling posts is quick and easy, so training other users is generally quite straightforward too.