Item: Khoros Marketing
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

I use Khoros daily for managing all the social profiles of the company (Instagram - Facebook - LinkedIn - Youtube) for the Italian branch. It is a useful tool as it allows me to have all the info I need at once, to post with an easy procedure, and also to have a detailed report adjusted by the info I need

Pros and Cons

To create posts and check the file requirements for the social media
To analize and report sorting by details
To share material with other branches of the same company

some bugs on Linkedin assets (if many accounts are using it)
you need to repost with mobile app if you have multiple files
analytics is very full of details and sometimes not easy to understand

Return on Investment

improved management of shared resources
improved management of organic
improved awareness of KPI

Customer Support

The workflow has been improved and optimized in the organization, The monitoring of contents has developed in a more strategic and planned way The brand awareness has been increased through the consistency of the messages

Brand Management with Khoros

Every person who manages an Account Khoros has to log in with the personal email and a personal code The tool for answering the comments (most of all the worst ones) is very fast

Scalability

implementation of additional functions as the team working on the software is growing

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

Yes

Would you buy Khoros Marketing again?

Yes

Likelihood to Recommend

Suited for companies with many users and many country branches with many social media profiles activated and if you need very detailed reporting of results and the chance to have many employees sharing information and status of work Less appropriate if you have only a few profiles to manage and if you make paid advertising

Recommended Useful tool for the daily work

Modules Used

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)