Great Platform So Far! Looking Forward to Growing More with It!
April 26, 2022

Great Platform So Far! Looking Forward to Growing More with It!

Lesley Westerfer, MSc | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Khoros helps us address how to best manage our social media channels in one place, as well as review data and analytics that are helpful for reporting for our leadership, as well as analyze our efforts and how to best approach our next strategy.

Pros

  • Social media scheduling
  • social media reporting
  • social media planning

Cons

  • Social media best time for post scheduling
  • Accounts disconnecting often
  • Provides a clear editorial calendar for better strategic planning of social media posts.
  • Makes it easier to schedule posts ahead of time and when our team is not able to easily access a computer.
  • Provides easy-to-read and present metrics to share with leadership as well as showcases how much of our team's efforts go into social media marketing.
We have better aligned our strategy through the analytics and data provided by Khoros.
Have not really used it in this way yet.
I think there are a lot of features I have yet to take advantage of in the platform - until my team grows and we have the time dedicated to it.

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

Yes

Did implementation of Khoros Social Media Management go as expected?

Yes

Would you buy Khoros Social Media Management again?

Yes

I would say they are pretty similar. I do find the look and ease of the tabs in Hootsuite to be very beneficial, as well as the best time to schedule/post based on historic engagement in Sprout Social to be very beneficial. I would appreciate either or both of these features somehow added to Khoros in some way.
Khoros is best suited for an organization with multiple social media channels to manage and schedule posts. I find that it would be less appropriate for an agency or an organization with multiple social media accounts for different groups/individuals.

Khoros Social Media Management Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
7.5
Content planning and scheduling
8
Audience targeting
Not Rated
Workflow management
7
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
7.0
Lead generation
Not Rated
Content marketing
7
Campaigns and promotions
Not Rated
7.3
Twitter
7
Facebook
8
LinkedIn
7
Instagram
7
Pinterest
Not Rated
7.0
Campaign success analytics
Not Rated
Real-time tracking
8
Competitor analysis
6
7.5
Role-based user permissions & privileges
7
Mobile access
8

Comments

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