Social Media Made Easier for Your Enterprise
April 28, 2022

Social Media Made Easier for Your Enterprise

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

I utilize this platform to upload and post for Twitter and Facebook on behalf of my department. We also make assets and posts available for others to use across the association specifically for large campaigns that we want used across the nation. We are also able to tag our posts to better understand impressions and engagement for campaigns.

Pros

  • Allowing for emoticons.
  • Ability to add tags to posts to understand full campaigns, not just one post.

Cons

  • Uploading images and allowing for cropping and/or editing for each appropriate channel. META currently offers this on this platform for businesses.
  • Increase the image size allowed to be uploaded.
  • Hashtag recommendations or insight - META also does this and this is useful to maximize engagement.
  • Improved overview on what our company is doing on social.
  • Ability for multiple stakeholders to review and edit as needed.
Khoros has allowed our organization to be able to provide a tool for other to use with consistent messaging and creative for multiple use.
It allows for multiple users across an enterprise to utilize tools for their footprint.

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Social Media Management go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Social Media Management again?

Yes

Khoros is a great tool for businesses, especially with multiple location access. It provides easy access and is user friendly. I think with a few tweaks they can better assist their users with better engagement. For instance, editing and resizing images is a function that definitely should be available to the users.

Khoros Social Media Management Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
8.5
Content planning and scheduling
9
Audience targeting
Not Rated
Workflow management
8
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
Not Rated
9.5
Twitter
10
Facebook
9
LinkedIn
Not Rated
Instagram
Not Rated
Pinterest
Not Rated
8.3
Campaign success analytics
10
Real-time tracking
9
Competitor analysis
6
7.0
Role-based user permissions & privileges
7
Mobile access
Not Rated

Comments

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