Lead Liaison is spot on
December 20, 2016

Lead Liaison is spot on

Linda Stacy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lead Liaison Lead Management Automation

We use Lead Liaison for our lead management as we do not have (nor will have) a full blown CRM. The software is very easy to implement and use, and if we run into any issues the reps respond immediately with a video on how to complete the task at hand, or they bring one of their developers in the conversation to create a solution for us. The company is VERY responsive.

Pros

  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.

Cons

  • Import trade show leads from the show's lead capture systems
  • Ability to create custom forms per campaign.
Salesforce is too much for our company. It does not meet our needs.
Good: lead management, GPS data harvesting, and back end data pass through.

Lead Liaison Feature Ratings

9.3
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
Not Rated
List management
6
Triggered drip sequences
Not Rated
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
10.0
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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