A poor choice with no return on investment, comparing badly to alternatives.
March 09, 2018
A poor choice with no return on investment, comparing badly to alternatives.
Score 1 out of 10
Vetted Review
Verified User
Overall Satisfaction with Lead Liaison Lead Management Automation
Before choosing Lead Liaison we were already using other platforms for identifying site visitors, managing landing pages and performing email campaigns. But we had no marketing automation tool. The ideal was to have a single platform for identifying site visitors, doing marketing automation, landing pages and email campaigns. Lead Liaison seemed capable of this and was a lower cost than separate platforms.
- The customer service is very good, it's personal and timely.
- Onboarding goes the extra mile, they assign you a dedicated person for 3 months.
- They appear to be continuously adding features to the platform.
- Sadly the data is bad. Real bad. We had 2600% ROI from a competitor product that only identified visitors by IP address. Where as LeadLiaison (offering this feature plus many others) did not fully give a return on investment in 12 months.
- The platform is confusing and not cohesive.
- The platform tries to do many things. They keep rolling out features but do not perfect them.
- The landing pages features is dreadful and needs to be much stronger for this type of product.
- The normally friendly face of the company turns against when you wish to cancel and stop using them.
- The platform is very closed off to integrations in comparisons with other solutions we've evaluated before and since.
- There is no community support, so all support has to come directly from Lead Liaison. This slows down solving problems even though their support is good. We suffered particularly due to being in a different time zone (we are in the UK).
- We have not had a return on investment.
- The opprotunity cost is estimated to be 10% negative hit on our revenue purely on measurable sales, not including lost time.
We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.