Solid Tool For Market Intelligence, Website Insight, & Direct Outbound Leads
September 22, 2021

Solid Tool For Market Intelligence, Website Insight, & Direct Outbound Leads

Steven Daar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Leadfeeder

Leadfeeder is used as a supplement to our lead generation efforts. Like most SaaS companies that CTA to a demo, only a small percentage of visitors are ready to convert to a fairly 'bottom of funnel' conversion on their first visit (or even on a repeat visit).

Remarketing ads obviously help but getting the sense of who is visiting our site & what pages they are visiting gives us insight about the quality of our site, about our market, and for potential targeted outbound efforts as well.

It helps with market intelligence and lead generation.
  • Shows you organizations that visited your site
  • Shows you the exact "path" visitors took on your site (even across multiple sessions of visiting)
  • Gives some data on geography and market industry segments visiting your site
  • Obviously if you are selling to larger companies or governments, it can be a shot in the dark as to whether you can hit outbound on the right person from the org who visited your site so it can be a time suck in that regard - - low certainty
  • The feed of organizations who have visited the site
  • Breakdowns of where each individual organization went on the site
  • It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
  • We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.
Leadberry was not an option offered above but that is the other option similar to this that I have taken a look at. I thought Leadfeeder had a better interface and served better & more results, enough to justify their higher price point compared to Leadberry. I have also looked at Pipedrive's Web Visitors add-on but have not yet actually tried it.

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Leadfeeder is great for teams with SDRs that need sources for them to hunt after to generate quality leads.

It's also good for marketing teams who want to understand how well their site is attracting the right kinds of traffic and if the site is funneling people along the right paths for them to see the content most relevant to them.