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Dealfront

Score9.7 out of 10

58 Reviews and Ratings

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What is Dealfront?

Formed from the merger of Leadfeeder and Echobot, Dealfront is a Go-to-Market Platform for Europe used by businesses to find leads and close deals.

Categories & Use Cases

Media

Leadfeeder shows you the names of companies visiting your website.
Leadfeeder prioritizes companies based on how active they've been on your website.
Leadfeeder enriches your leads with company and contact information.
Automatically update your CRM or get emails with lead data.

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Key Features

Learn about the best (and worst!) features Dealfront has to offer, as determined by TrustRadius' reviewers.
Based on 58 ratings of Dealfront's features
View all features

Top Performing Features

  • Lead segmentation and distribution

    Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

    Category average: 7.9

  • Integrations with CRMs

    Includes integrations with CRMs such as Hubspot, Salesforce, and Pipedrive.

    Category average: 7.7

  • Integrations with data storage tools

    This may include data storage tools such as Excel or Google Sheets.

    Category average: 8.1

Areas for Improvement

  • Integrations with advertising platforms

    This includes paid search and social advertising on Google, Meta, LinkedIn, TikTok etc.

    Category average: 7.8

  • Drop-off analytics

    Enables users to analyze at which point in a form, landing page, or website a customer exited, or dropped off, without completing a desired action.

    Category average: 7.7

  • Automated sales alerts and tasks

    The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

    Category average: 7.8

Reviews

What users are saying about Dealfront.
View all reviews

Providing illuminating insights into our ICP

Incentivized
Verified User
Director in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

* To track ICP visitors to our website

* To Understanding typical user journeys around the website

* To help with business reporting to understand what percentage of ICP visitors are arriving on the website

* Retargeting

Pros

  • Visitor tracking
  • Integrating with GA4, HubSpot and Slack
  • In-depth analytics on visitor journeys and specifically what companies have visited your website

Return on Investment

  • Understanding a leads journey before hand to help prep sales team for call with the prospect and tailor their approach to the call.

Usability

Alternatives Considered

HubSpot CRM and Leadoo

Other Software Used

HubSpot CRM, HubSpot Marketing Hub, Gong, Google Tag Manager, Webflow, Canva, Notion, Slack, Gamma, Google Analytics

Quality conversions with minimal effort

Incentivized
Alexis Carroll
ECommerce Specialist in Marketing at Yard Truck Specialists (51-200 employees employees)

Pros

  • Visually allows you to track what companies/contacts are coming through on website traffic.
  • Organize and rate the quality of new and current leads.
  • Connect with programs like Zoho allowing us to easily intergrade our CRM with the information.

Cons

  • Once a lead is marked or noted as "poor", place those leads in a separate location to clear the visual field.
  • Combine clearly duplicate locations/IPs/or names.

Most Important Features

  • Quality Leads
  • Price
  • Orginization

Return on Investment

  • We have been able to increase our lead to client conversion rate.

Other Software Used

Adobe Acrobat Reader DC, HubSpot CRM

Leadfeeder delivers accurate analytics, a robust tagging system and powerful connection with Google Studio Connector

Incentivized
Peter Kappes
Sr. Video Production and Digital Media Manager in Marketing at House of Design Robotics (51-200 employees employees)

Pros

  • Identifying names of companies visiting website
  • Industry organization
  • Analytics integration with Google Data Studio

Cons

  • It would be great to be able to integrate with ActiveCampaign and see the companies visiting the page in ActiveCampaign

Most Important Features

  • Tagging Leads
  • Google Data Studio Connector
  • Lead Automations

Return on Investment

  • We are able to better identify leads coming in from ad campaigns to know how effective our campaigns are.
  • Distributing accurate analytics using Studio Connector to multiple members of the team

Alternatives Considered

ActiveCampaign, Pipedrive and Frame.io

Other Software Used

ActiveCampaign, Pipedrive, Frame.io

Solid Tool For Market Intelligence, Website Insight, & Direct Outbound Leads

Incentivized
Steven Daar
Head of Growth in Marketing at Litterati (11-50 employees employees)

Pros

  • Shows you organizations that visited your site
  • Shows you the exact "path" visitors took on your site (even across multiple sessions of visiting)
  • Gives some data on geography and market industry segments visiting your site

Cons

  • Obviously if you are selling to larger companies or governments, it can be a shot in the dark as to whether you can hit outbound on the right person from the org who visited your site so it can be a time suck in that regard - - low certainty

Most Important Features

  • The feed of organizations who have visited the site
  • Breakdowns of where each individual organization went on the site

Return on Investment

  • It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
  • We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.

Other Software Used

Pipedrive

Leadfeeder is a great value for the price

Incentivized
Robert Evans
Operations Manager in Corporate at Skutchi Designs, Inc. (11-50 employees employees)

Pros

  • Close more sales
  • Find people who have visited our website that did not directly contact us
  • Get us to decision makers in companies

Cons

  • Better export functionality.

Most Important Features

  • Which businesses have visited our site
  • How many times they have visited our site
  • A list of contacts at the company

Return on Investment

  • We have brought in income that we would not have otherwise as these companies did not reach out to us directly

Alternatives Considered

Lead Forensics

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