Lead Generation Software

Lead Generation Software Overview

Lead Generation Software are software that handle many processes that include capturing, storing, and using lead data throughout the sales and marketing pipeline. Key features of Lead Generation Software include automated contact management, lead contact tasks, lead segmentation, and lead quality scoring.

Lead Generation Software provides tools to attract and convert leads into customers, analyze views and impressions, and manage advertising and marketing assets. By offering features that can create personalized interactive content, such as landing pages, chatbots, or surveys, these products facilitate active engagement with your leads. They also allow you to gain insight into your potential customers and the overall effectiveness of your lead generation strategy.

Lead Generation Software includes elements of Sales and Marketing Automation Platforms and Lead Management Software, but with several features that separate these products. Namely, Lead Generation Software are designed to assist with lead prospecting, which positions these products as a way to gather leads according to custom rulesets and strategies.

Top Rated Lead Generation Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Lead Generation Products

(1-25 of 29) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Pardot

Pardot

Customer Verified
Top Rated

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Key Features

  • List management (90)
    84%
    8.4
  • Email deliverability reporting (177)
    79%
    7.9
  • Standard reports (88)
    68%
    6.8
DiscoverOrg (discontinued)

Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.

Key Features

  • Advanced search (105)
    85%
    8.5
  • Load time/data access (104)
    84%
    8.4
  • List quality (105)
    78%
    7.8
Intercom

Intercom

Customer Verified
Top Rated

Intercom is a contextual messaging system that supports live engagement with customers via text, chat, or email. It also supports triggered emails, customer segmentation and analysis, as well as integrations with MailChimp and Salesforce, and further extensibility via APIs and webhooks.…

Pipedrive

Pipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.

Key Features

  • Opportunity management (56)
    89%
    8.9
  • Pipeline visualization (58)
    85%
    8.5
  • Task management (54)
    75%
    7.5
Lusha Extension

Lusha, headquartered in New York, supplies sales, marketing, and recruiting professionals with additional profile data for leads and job candidates. The data is available as a browser or Salesforce plugin, via an API, or through Lusha's Zapier integration.

Key Features

  • Company information (42)
    83%
    8.3
  • Contact information (45)
    82%
    8.2
  • Industry information (40)
    78%
    7.8
Leadpages

Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating…

Hunter

Hunter is a cloud-based email search solution that helps businesses find and verify professional email addresses from domains, companies or a specific professional on the web.

Leadfeeder

Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM. By installing Leadfeeder's tracking script,…

Velocify by ICE Mortgage Technology (formerly Ellie Mae)

Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify…

Kajabi

Kajabi is a web hosting platform for online learning or membership websites, featuring landing pages and support for email marketing, video hosting, and codeless web building tools.

Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.

Key Features

  • Email deliverability reporting (6)
    18%
    1.8
Metadata.io

Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

SalesIntel

With SalesIntel, sales and marketing teams can find new contact data for prospects to start closing more deals and updating current contacts with accurate data. By testing and re-verifying direct dials and email every 90 days with real human beings, the vendor promises to improve…

Seamless.ai

Seamless.ai headquartered in Columbus, Ohio, delivers sales leads, in order to maximize customer revenue, help them to increase sales, and help them to acquire the total addressable market instantly using artificial intelligence.

Drips Conversational Outreach

Drips is an AI engine that helps improve lead-to-call conversion and reduces overall lead gen costs.

Dux-Soup

Dux-Soup is a LinkedIn automation tool. The user can accelerate lead generation by finding prospects and targeting them with personalized LinkedIn campaigns. According to the vendor, the tool is designed to: Save time - by automating manual tasks, save hours each week.Save money…

Skrapp

What is Skrapp? Skrapp.io is an email lookup and business data enrichment tool for B2B sales outreach and email marketing. Skrapp.io collects and crafts public data to provide an advanced prospecting email research platform that helps professionals launch performant email marketing…

Leadberry

Leadberry is a B2B web application from the company of the same name in Los Angeles, that converts website visitors to sales leads. Powered by Google Analytics, Leadberry identifies companies who visit the user's website, and turns them into sales leads.

HubSpot Lead Generation Software

HubSpot’s free marketing tools are presented as an easy solution for creating a successful marketing campaign that delivers an end-to-end customer experience. Create ads, emails, forms, and landing pages all within the same software.

Linked Helper

The vast majority of profiles presented on LinkedIn belong to people in business, coming from various business environments. This creates an opportunity to find targeted B2B clients for almost any business. Linked Helper provides funnel automation, software automates the way to find…

Expandi.io

Expandi.io is a tool that enables automated outreach via LinkedIn for marketing or sales purposes.

Kennected

Kennected is a LinkedIn simplifies the lead generation process by automating outreach, personalizing follow ups, to help build real relationships at scale, and helping to create new revenue streams. Kennected specializes in automating the prospecting and outreach process that is…

Byonic.ai

Byonic.ai, from Bython Media, provides marketing capabilities that include account intelligence, lead insights, marketing automation and creative content, powered by AI/ML and wrapped in one platform to run marketing campaigns.

ConvertPath by 500apps

ConvertPath by 500apps is a lead generation platform that enables firms to engage with website visitors by creating and launching dynamic campaigns and converting them into leads. Without prior coding experience, users can develop customized campaigns from the ground up or choose…

Rev.ai (formerly LeadCrunch)

Rev (formerly LeadCrunch) is a Sales Development Platform that helps users find the right prospects, faster. Rev helps Sales and Marketing teams to spend less time looking for prospects and more time engaging with customers, as well as improve the lead quality throughout their pipeline,…

Learn More About Lead Generation Software

What is Lead Generation Software?

Lead Generation Software are software that handle many processes that include capturing, storing, and using lead data throughout the sales and marketing pipeline. Key features of Lead Generation Software include automated contact management, lead contact tasks, lead segmentation, and lead quality scoring.

Lead Generation Software provides tools to attract and convert leads into customers, analyze views and impressions, and manage advertising and marketing assets. By offering features that can create personalized interactive content, such as landing pages, chatbots, or surveys, these products facilitate active engagement with your leads. They also allow you to gain insight into your potential customers and the overall effectiveness of your lead generation strategy.

Lead Generation Software includes elements of Sales and Marketing Automation Platforms and Lead Management Software, but with several features that separate these products. Namely, Lead Generation Software are designed to assist with lead prospecting, which positions these products as a way to gather leads according to custom rulesets and strategies.

Lead Generation Software Features

The most common Lead Generation Software features are:

  • Potential customer identification
  • Contact database generation
  • Contact preference management
  • Contact authenticity verification
  • Form customization and deployment
  • Automated lead quality scoring
  • Lead segmentation
  • Customizable rulesets and criteria
  • Sales pipeline management
  • AI lead tracking and analysis
  • Chatbot creation and management
  • Customer engagement tracking
  • Automated lead assignment
  • Social media, website, email, and phone (‘omnichannel’) prospecting
  • SEO and SEM optimization
  • Content promotion
  • Third-party CRM integration
  • Landing page creation templates
  • Domain search

Lead Generation Software Comparison

When choosing the best Lead Generation Software for you, consider the following:

Third party integrations. The types of third party integrations you want to include with Lead Generation Software will be an important consideration. Having a Lead Generation Software that is compatible with your CRM software, for instance, can allow you to simultaneously contact leads and create customer accounts simultaneously, or use existing customer data to design and employ generation strategies.

Conversion strategy. The conversion strategy you use will determine which features you will need from a Lead Generation Service. If your goal is to create a stronger online presence, you’ll want a product that provides you tools to draw visitors or collect information from social media, search engines, and other websites. Conversely, if you intend to contact customers directly, such as through cold calls or cold emails, you’ll want a product that can facilitate these processes through automation and surveys to make lead contact and data collection nonintrusive.

Automation tools. Automation is a powerful tool for lead generation, and knowing what a Lead Generation Software can automate will be a deciding factor. Automating some customer contact elements, survey distribution and data collection, and ad distribution are virtually guaranteed, but some products offer unique and specialized automation features, such as search engine results analysis or competition observation.

Pricing Information

Lead Generation Software pricing can vary based on the number of leads or contacts managed, amount of content deployed, and features included in the package. At the lowest subscription pricing, software can range between $30 and $100 per month. Custom pricing plans, trial periods, and free plans are available.

More Resources

The following resources may help you choose a Lead Generation Software:

Related Categories

Frequently Asked Questions

What does Lead Generation Software do?

Lead Generation Software captures lead data, automates lead contact, and manages conversion tasks.

What are the benefits of using Lead Generation Software?

Lead Generation Software grants marketing and recruitment teams robust tools to pursue potential customers, segment leads accordingly, deploy marketing assets, observe strategy effectiveness.

How much does Lead Generation Software cost?

Lead Generation Software costs can vary between $30 and $100 per month for the lowest subscription tiers. Free trials and custom pricing plans are available.