Lead Generation Software

TrustRadius Top Rated for 2024

Top Rated Products

(1-4 of 4)

1
Referral Factory

Plug-and-play software to build and track customer referral programs, officially certified by HubSpot.Offers a drag-and-drop campaign builder and advanced white label customisation without writing a line of code. Includes access to 100+ editable referral program templates, designed…

2
Intercom

Intercom is an AI-first customer service platform that enhances the customer experience and improves operational efficiency, built on a single AI system with three major components: AI Agent, AI Copilot and AI Analyst (coming soon) to deliver customer service.

3
INFUSE

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology…

4
Lusha

Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.

All Products

(1-25 of 361)

1
Intercom

Intercom is an AI-first customer service platform that enhances the customer experience and improves operational efficiency, built on a single AI system with three major components: AI Agent, AI Copilot and AI Analyst (coming soon) to deliver customer service.

2
DiscoverOrg (discontinued)

Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.

3
Lusha

Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.

Explore recently added products

4
Leadpages

Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating…

5
Apollo.io

Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts…

6
INFUSE

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology…

7
Hunter

Hunter is a cloud-based email search solution that helps businesses find and verify professional email addresses from domains, companies or a specific professional on the web.

8
Referral Factory

Plug-and-play software to build and track customer referral programs, officially certified by HubSpot.Offers a drag-and-drop campaign builder and advanced white label customisation without writing a line of code. Includes access to 100+ editable referral program templates, designed…

9
Metadata.io

Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

10
LeadIQ

LeadIQ is a prospecting platform that helps outbound sales teams build pipeline through contact data, a AI cold email writing assistant, contact and account tracking for job changes, and CRM enrichment, all integrated into sales tools used daily.

11
Lead Forensics

UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.

12
Kajabi

Kajabi is a web hosting platform for online learning or membership websites, featuring landing pages and support for email marketing, video hosting, and codeless web building tools.

13
Leadfeeder

Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM. By installing Leadfeeder's tracking script,…

14
Velocify by ICE Mortgage Technology

Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify…

15
Prospect (tryprospect.com)

Prospect (tryprospect.com) is a sales tool used to find contact data for any prospect and import it directly into Salesforce in one click. Spend less time finding emails and phone numbers and more time selling.

16
Seamless.AI

Seamless.ai headquartered in Columbus, Ohio, delivers sales leads, in order to maximize customer revenue, help them to increase sales, and help them to acquire the total addressable market instantly using artificial intelligence.

17
Lead Liaison

Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.

18
Affinity

Affinity (or Project Affinity) headquartered in San Francisco supplies pipeline automation with automatic data and file capture with deduplication, task reminders, sales team efficiency reporting, as well as the platform's machine learning collective intelligence engine for judging…

19
Landingi

Polish company Landingi offers their landing page builder featuring drag and drop editor, a library of images and templates, optimization and collaboration tools, form creator and lead management system.

20
Heyflow

Heyflow is a no-code platform to build, design and integrate clickflows, headquartered in Hamburg. They state their belief that user interaction is the most important activity on the web. And they believe that clickflows are the best way to achieve great interactions. They aim to…

21
Klarity by DemandScience

Klarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.

22
Clodura.AI

Clodura.AI is an AI-powered lead generation platform that helps users generate targeted sales-qualified leads. It offers access to B2B prospect data of more than 220 million contacts & 18 million companies. With more than 120 million direct dial numbers, it helps users to reach…

23
Linked Helper

The vast majority of profiles presented on LinkedIn belong to people in business, coming from various business environments. This creates an opportunity to find targeted B2B clients for almost any business. Linked Helper provides funnel automation, software automates the way to find…

24
Snov.io

The Snov toolkit is used to improve lead generation, outreach, email deliverability and customer management. Boasting over 2M users all over the world, Snov.io includes over a dozen lead search options, unlimited email campaigns, unlimited follow-ups as well as customer care to support…

25
Muraena

Muraena is a B2B contacts database with an AI-powered search for precise lead generation. While offering comprehensive data, including 720M individuals, 120M verified emails, and 10M phone numbers, Muraena aims to stick to simplicity and laser-focused targeting. To cover all modern…

Learn More About Lead Generation Software

What is Lead Generation Software?

Lead Generation Software are software that handle many processes that include capturing, storing, and using lead data throughout the sales and marketing pipeline. Key features of Lead Generation Software include automated contact management, lead contact tasks, lead segmentation, and lead quality scoring.

Lead Generation Software provides tools to attract and convert leads into customers, analyze views and impressions, and manage advertising and marketing assets. By offering features that can create personalized interactive content, such as landing pages, chatbots, or surveys, these products facilitate active engagement with your leads. They also allow you to gain insight into your potential customers and the overall effectiveness of your lead generation strategy.

Lead Generation Software includes elements of Sales and Marketing Automation Platforms and Lead Management Software, but with several features that separate these products. Namely, Lead Generation Software are designed to assist with lead prospecting, which positions these products as a way to gather leads according to custom rulesets and strategies.

Lead Generation Software Features

The most common Lead Generation Software features are:

  • Potential customer identification
  • Contact database generation
  • Contact preference management
  • Contact authenticity verification
  • Form customization and deployment
  • Automated lead quality scoring
  • Lead segmentation
  • Customizable rulesets and criteria
  • Sales pipeline management
  • AI lead tracking and analysis
  • Chatbot creation and management
  • Customer engagement tracking
  • Automated lead assignment
  • Social media, website, email, and phone (‘omnichannel’) prospecting
  • SEO and SEM optimization
  • Content promotion
  • Third-party CRM integration
  • Landing page creation templates
  • Domain search

Lead Generation Software Comparison

When choosing the best Lead Generation Software for you, consider the following:

Third party integrations. The types of third party integrations you want to include with Lead Generation Software will be an important consideration. Having a Lead Generation Software that is compatible with your CRM software, for instance, can allow you to simultaneously contact leads and create customer accounts simultaneously, or use existing customer data to design and employ generation strategies.

Conversion strategy. The conversion strategy you use will determine which features you will need from a Lead Generation Service. If your goal is to create a stronger online presence, you’ll want a product that provides you tools to draw visitors or collect information from social media, search engines, and other websites. Conversely, if you intend to contact customers directly, such as through cold calls or cold emails, you’ll want a product that can facilitate these processes through automation and surveys to make lead contact and data collection nonintrusive.

Automation tools. Automation is a powerful tool for lead generation, and knowing what a Lead Generation Software can automate will be a deciding factor. Automating some customer contact elements, survey distribution and data collection, and ad distribution are virtually guaranteed, but some products offer unique and specialized automation features, such as search engine results analysis or competition observation.

Pricing Information

Lead Generation Software pricing can vary based on the number of leads or contacts managed, amount of content deployed, and features included in the package. At the lowest subscription pricing, software can range between $30 and $100 per month. Custom pricing plans, trial periods, and free plans are available.

More Resources

The following resources may help you choose a Lead Generation Software:

Related Categories

Frequently Asked Questions

What does Lead Generation Software do?

Lead Generation Software captures lead data, automates lead contact, and manages conversion tasks.

What are the benefits of using Lead Generation Software?

Lead Generation Software grants marketing and recruitment teams robust tools to pursue potential customers, segment leads accordingly, deploy marketing assets, observe strategy effectiveness.

What are the best Lead Generation Software products?

How much does Lead Generation Software cost?

Lead Generation Software costs can vary between $30 and $100 per month for the lowest subscription tiers. Free trials and custom pricing plans are available.