Lead Generation Software
These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.
Intercom is a contextual messaging system that supports live engagement with customers via text, chat, or email. It also supports triggered emails, customer segmentation and analysis, as well as integrations with MailChimp and Salesforce, and further extensibility via APIs and webhooks.…
Pipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.
Lusha, headquartered in New York, supplies sales, marketing, and recruiting professionals with additional profile data for leads and job candidates. The data is available as a browser or Salesforce plugin, via an API, or through Lusha's Zapier integration.
Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating…
Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify…
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
Dux-Soup is a LinkedIn automation tool. The user can accelerate lead generation by finding prospects and targeting them with personalized LinkedIn campaigns. According to the vendor, the tool is designed to: Save time - by automating manual tasks, save hours each week.Save money…
What is Skrapp? Skrapp.io is an email lookup and business data enrichment tool for B2B sales outreach and email marketing. Skrapp.io collects and crafts public data to provide an advanced prospecting email research platform that helps professionals launch performant email marketing…
The vast majority of profiles presented on LinkedIn belong to people in business, coming from various business environments. This creates an opportunity to find targeted B2B clients for almost any business. Linked Helper provides funnel automation, software automates the way to find…
Kennected is a LinkedIn simplifies the lead generation process by automating outreach, personalizing follow ups, to help build real relationships at scale, and helping to create new revenue streams. Kennected specializes in automating the prospecting and outreach process that is…
ConvertPath by 500apps is a lead generation platform that enables firms to engage with website visitors by creating and launching dynamic campaigns and converting them into leads. Without prior coding experience, users can develop customized campaigns from the ground up or choose…
Rev (formerly LeadCrunch) is a Sales Development Platform that helps users find the right prospects, faster. Rev helps Sales and Marketing teams to spend less time looking for prospects and more time engaging with customers, as well as improve the lead quality throughout their pipeline,…
What is Lead Generation Software?
Lead Generation Software are software that handle many processes that include capturing, storing, and using lead data throughout the sales and marketing pipeline. Key features of Lead Generation Software include automated contact management, lead contact tasks, lead segmentation, and lead quality scoring.
Lead Generation Software provides tools to attract and convert leads into customers, analyze views and impressions, and manage advertising and marketing assets. By offering features that can create personalized interactive content, such as landing pages, chatbots, or surveys, these products facilitate active engagement with your leads. They also allow you to gain insight into your potential customers and the overall effectiveness of your lead generation strategy.
Lead Generation Software includes elements of Sales and Marketing Automation Platforms and Lead Management Software, but with several features that separate these products. Namely, Lead Generation Software are designed to assist with lead prospecting, which positions these products as a way to gather leads according to custom rulesets and strategies.
Lead Generation Software Features
The most common Lead Generation Software features are:
- Potential customer identification
- Contact database generation
- Contact preference management
- Contact authenticity verification
- Form customization and deployment
- Automated lead quality scoring
- Lead segmentation
- Customizable rulesets and criteria
- Sales pipeline management
- AI lead tracking and analysis
- Chatbot creation and management
- Customer engagement tracking
- Automated lead assignment
- Social media, website, email, and phone (‘omnichannel’) prospecting
- SEO and SEM optimization
- Content promotion
- Third-party CRM integration
- Landing page creation templates
- Domain search
Lead Generation Software Comparison
When choosing the best Lead Generation Software for you, consider the following:
Third party integrations. The types of third party integrations you want to include with Lead Generation Software will be an important consideration. Having a Lead Generation Software that is compatible with your CRM software, for instance, can allow you to simultaneously contact leads and create customer accounts simultaneously, or use existing customer data to design and employ generation strategies.
Conversion strategy. The conversion strategy you use will determine which features you will need from a Lead Generation Service. If your goal is to create a stronger online presence, you’ll want a product that provides you tools to draw visitors or collect information from social media, search engines, and other websites. Conversely, if you intend to contact customers directly, such as through cold calls or cold emails, you’ll want a product that can facilitate these processes through automation and surveys to make lead contact and data collection nonintrusive.
Automation tools. Automation is a powerful tool for lead generation, and knowing what a Lead Generation Software can automate will be a deciding factor. Automating some customer contact elements, survey distribution and data collection, and ad distribution are virtually guaranteed, but some products offer unique and specialized automation features, such as search engine results analysis or competition observation.
Lead Generation Software pricing can vary based on the number of leads or contacts managed, amount of content deployed, and features included in the package. At the lowest subscription pricing, software can range between $30 and $100 per month. Custom pricing plans, trial periods, and free plans are available.
The following resources may help you choose a Lead Generation Software: