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Real-time visibility into which companies are interest in our solution (+ great with Pipedrive)
September 27, 2021

Real-time visibility into which companies are interest in our solution (+ great with Pipedrive)

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Leadfeeder

Leadfeeder is used by our sales, marketing and success teams. We use it to provide real-time visibility into what companies are visiting our website along with the source, specific pages visited, and for how long. This provides value in a few areas for us:
  1. Our Success Team knows when current customers are looking at our pricing or comparison pages. This helps us reach out and improve customer experience – ultimately helping reduce churn.
  2. Our Marketing Team takes visitation data to help score accounts based on interest level.
  3. Our Sales Team uses the data to see specific pages the account finds interesting. For example if they visit a specific feature page we know they may be looking for a solution in that area. Additionally, you can tag each visitor with custom fields so your team knows which rep is on which account. The latest integrations also make it easy to see if you have a current opportunity or customer with any of the accounts as they all sync up quite nicely.
  • Identifying Companies on your Website
  • Providing Context (Source, Pages Visited, Location, Time on site)
  • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
  • Identifying which companies came to our website
  • Scoring visiting companies based on the actions they took
  • It has drastically improved our Sales Intelligence and provides situational awareness.

Do you think Leadfeeder delivers good value for the price?

Yes

Are you happy with Leadfeeder's feature set?

Yes

Did Leadfeeder live up to sales and marketing promises?

Yes

Did implementation of Leadfeeder go as expected?

Yes

Would you buy Leadfeeder again?

Yes

It always depends. It's a great tool however there are also a lot of alternatives out there. Some are free now and some are part of entire ecosystems. If you use Pipedrive or other tools that are not part of a full ecosystem or suite of tools like HubSpot then this is a great tool to consider. I haven't seen much development recently, but have seen big strides in terms of integrations and partnerships.