I could see the potential but it didn't quite pan out for us
December 10, 2024

I could see the potential but it didn't quite pan out for us

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with LocaliQ

We used LocaliQ last year from Fall - Winter to help with Google ADS for generating Christmas Light Installation LEADS. We had tried facebook ADS and other lead generation sources but decided to go directly to the all-knowing-Google. Our first year offering this service, we didn't have time or headspace to figure out how to navigate Google ADS ourselves. They provided services to take this off us and provide reporting on ADS and data.

Pros

  • The reporting dashboard was helpful
  • call recording was helpful to see what kind of LEADS were coming in through our ADS

Cons

  • Didn't see marked improvement in LEADS or quality of LEADS
  • More active communication with what is working, what isn't, etc would have been appreciated
  • Service reps were "stumped" as to why ADS were. not performing better
  • Small uptick in site traffic
  • Not many quality LEADS came in from what we were spending
  • Many existing customers clicked on the ad, not as many new people
The team at LocaliQ at the time seemed like it wasn't experienced enough to know how to help pivot and offer advice on how to tailor ADS to draw in more quality LEADS, even with having some statistical success with other businesses. I think it is technically easy to scale, but I wouldn't want to hand over lots of advertising dollars without seeing promised results.
Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested.
We chose LocaliQ above a few other sites because they appeared to be the most professional and have the most knowledgable team. They worked with other businesses in our industry and we felt comfortable experimenting with their services. They provided a professional presentation during the discovery call, and were quick to understand our pain-points and provide transparent ways to solve these problems.

Do you think LocaliQ delivers good value for the price?

Not sure

Are you happy with LocaliQ's feature set?

Yes

Did LocaliQ live up to sales and marketing promises?

No

Did implementation of LocaliQ go as expected?

No

Would you buy LocaliQ again?

Yes

I think they are well suited to help get businesses off the ground if you don't know how to work with GoogleAds, but having a basic knowledge will help one know how to follow up and make sure that the reps are reporting properly and taking needed actions.
From the stats they provided, other companies have had success with them, but they found our area/industry to not perform as well as the same industry in similar demographics but were pretty clueless as to why that was happening.
Their reporting dashboard and call recording was very helpful, definitely enjoyed these services during our contract with them.

LocaliQ Feature Ratings

Email & Online Marketing ()
Not Rated
5.0
Data quality management
6
Automated sales alerts and tasks
4
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
5.3
Dashboards
6
Standard reports
5
Custom reports
5
Platform & Infrastructure ()
Not Rated

Comments

More Reviews of LocaliQ

  1. Home
  2. All-in-One Marketing Platforms
  3. LocaliQ Reviews
  4. User Review of LocaliQ