Item: LocaliQ
Rating: 8
Author: Verified User

Overall Satisfaction with LocaliQ

Use Cases and Deployment Scope

Our company uses LocaliQ as a comprehensive marketing solution to address challenges in audience engagement, brand visibility, demographic targeting, and lead generation. LocalIQ helps us navigate the complexities of digital marketing by providing tools for PPC campaigns, e-commerce campaigns, display advertising, and local print marketing, enabling a seamless multichannel approach.

Pros and Cons

Pros

Precision Audience Targeting
Localized Campaigns
Seamless Digital and Print Integration
Cross-Platform Campaigns

Cons

LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.

Return on Investment

Local print advertising enhanced our community presence and strengthened brand loyalty.
The automation of PPC and display campaigns has saved our marketing team at least 15-20 hours per week of work monitoring campaigns.
Service fees feel steep for the campaigns we run, especially for a business with constrained budgets.

Scalability

LocaliQ has effectively delivered on its promise to help expand our company's reach and achieve growth, especially through its robust targeting, expert support, multi-channel integration, and services. However, there is still room for improvement in areas like customization, ad creative and pricing structure transparency. LocaliQ is a great company for expanding reach and growing a business, particularly for those prioritizing local or regional markets and looking for an all-in-one solution.

Usability

-The dashboard is clean and straightforward, making it easy to access campaign performance metrics, and view reports without needing an extensive understanding on how to navigate the platform.
-LocaliQ provides clear, visual reports that help identify what’s working and what needs improvement.
- Expert support with dedicated account managers who have been extremely helpful with brainstorming new ideas, creating optimizations and guidance with reporting and navigate metrics dashboard.

Alternatives Considered

Semrush, Constant Contact Lead Gen & CRM and Google Ads

LocaliQ was chosen for its comprehensive marketing capabilities, combining localized targeting, digital and print ADS, and automated optimizations. While other platforms excel in specialized areas, LocaliQ provided a well-rounded solution tailored to our company goals of increasing local visibility, driving foot traffic, and growing online conversions. We also have a very small marketing team and needed to outsource some work to get the extra support needed to drive successful campaigns.

Key Insights

Do you think LocaliQ delivers good value for the price?

Yes

Are you happy with LocaliQ's feature set?

Yes

Did LocaliQ live up to sales and marketing promises?

Yes

Did implementation of LocaliQ go as expected?

Yes

Would you buy LocaliQ again?

Yes

Other Software Used

Semrush, Yext, Klaviyo

Likelihood to Recommend

Our company targets affluent customers in specific communities to showcase our luxury collection. LocaliQ’s ability to combine localized print advertising with targeted digital campaigns has helped to ensure we reach both tech-savvy online shoppers and traditional print readers within those communities. Localized targeting has ensured ads are shown to high-value prospects in nearby areas.

LocaliQ Feature Ratings

Comments

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LocaliQ is a Comprehensive Marketing Solution