Its free and it can help you present data in an engaging way with some time
February 05, 2026

Its free and it can help you present data in an engaging way with some time

Lee Preston | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker Studio

We use Looker Studio to build reports, dashboards, and tell stories with data. It's a good way to show only the data a client needs to focus on, and remove all the noise & distractions.

We use it for marketing reports, CRO dashboards, A/B test results, and how people interact with pages on a clients' site

Pros

  • It lets you build custom reports to your specifications
  • It integrates with various data sources
  • It's a tool that clients can access easily
  • It's free!

Cons

  • It's not a simple task to build reports, there are SO many metrics / dimensions to choose from and it's not always obvious which ones will work / have data to them
  • It's hard to make it look GOOD without time
  • They can break
  • They changed how you blend data, so it's harder to get percentage values
  • Looker Studio CAN make data easily accessible and presentable, saving time trying to get a point across
  • Looker Studio takes a lot of time to set up, and can sometimes be not worth the effort
Looker Studio is a great free tool that can do an amazing job at presenting data, it just requires time & energy to get it 'right'

Do you think Looker Studio delivers good value for the price?

Yes

Are you happy with Looker Studio's feature set?

Yes

Did Looker Studio live up to sales and marketing promises?

Yes

Did implementation of Looker Studio go as expected?

Yes

Would you buy Looker Studio again?

Yes

As mentioned, it's great for building custom reports to put in front of clients to present data in an engaging way

Looker Studio Feature Ratings

6.5
Pre-built visualization formats (heatmaps, scatter plots etc.)
5
Location Analytics / Geographic Visualization
8
Predictive Analytics
Not Rated
Pattern Recognition and Data Mining
Not Rated
7.0
Customizable dashboards
7
Report Formatting Templates
Not Rated
Pixel Perfect reports
Not Rated
3.0
Drill-down analysis
Not Rated
Formatting capabilities
3
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
Not Rated
Not Rated
Publish to Web
Not Rated
Publish to PDF
Not Rated
Report Versioning
Not Rated
Report Delivery Scheduling
Not Rated
Delivery to Remote Servers
Not Rated

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