Magnolia is Much More Than a Normal CSM Platform!

Magnolia is being used by us as our leading CSM platform and we were able to manage our diversified content over the web and run targeted campaigns towards potential customers using this wonderful platform. It is easy to customize and manage multiple web pages and edit designs and contents while using Magnolia as CSM. It also helps to monitor traffic on your web contents and campaigns and allows you to integrate multiple tools and plugins, like Google Analytics, for analyzing the overall status of the campaign within no time. The initial setup is not straightforward for the new users, but once the CSM is set up and content is aligned, it is super easy for routine usage and has a very understandable platform to get detailed analytics and use them for your content management and data enriching. We have implemented this tool in a few key departments of the organizations, which are directly or indirectly involved with the marketing strategies.

My favorite features in Magnolia are its ability to integrate multiple tools and plugins without much effort and easy personalization of the web pages and contents through a few clicks across multiple content destinations. The analytics part through Google Analytics integration is another wonderful feature in the Magnolia CSM as it has helped us a lot to monitor and manage traffic over the web pages and plays a vital role in our business decisions accordingly.