Item: Magnolia
Rating: 8
Author: David Caviedes Márquez

Use Cases and Deployment Scope

We are official partners of Magnolia, so we implemented Magnolia DXP in multiple customers with multiple use cases: e-commerce webs, industry services, tourism operators, airline companies, government, etc. Each of these use cases is different, with different needs, but, in the end, Magnolia facilitates the state of the art on customer business, and plays as a central platform for digital strategy

Pros and Cons

Headless approach
Easy to use (minimum learning curve)
Reduced time-to-market
DXP capabilities
Open source
Documentation
Support
Modular architecture

e-commerce capabilities
Cloud services
New major versions upgrade process

Return on Investment

Fast time-to-market
Business customer evolutions adaptation
User experience

Usability

Magnolia, as a DXP platform, has multiple capabilities that make it easy for users to manage the platform, for example, WYSIWYG Editors are very easy to use because you can test it in development time how end-users will see the web pages Mobile capabilities Agnostic front-end development, makes visualization work perfectly across different channels

Performance

We experiment well performance in webs based on Magnolia. In fact, some of these webs have maintained high loads with thousands of end-users connected at the same time, and with transactional operations, without problems. Also, in editor mode, we can work with multiple administrators and publications and can manage thousands of contents with a good performance

Favorite Features of Magnolia

Some of my favorite Magnolia features are: Editor capabilities REST API Default REST API permits multiple headless approaches and facilitates communication with third-party platforms Content management Easy way to manage contents, WYSIWYG editors, SPA editors, etc Personalization Personalization tools helps to adapt content to particular situations, like campaigns, types of users, etc Open source Its open-source philosophy helps to adapt Magnolia platform to customer needs in an easy way

Alternatives Considered

Liferay Digital Experience Platform (DXP), Adobe Experience Manager and Hippo CMMS

Magnolia is a good competitor in the DXP scenario: Reduced costs License costs are contained, what brings customers the ability to develop their business with a minor impact Open source platform It helps customers to adapt the platform to some special needs DXP capabilities Good DXP capabilities: e-commerce, optimization, analytics, DAM, etc Fast time-tom-market

Key Insights

Do you think Magnolia delivers good value for the price?

Yes

Are you happy with Magnolia's feature set?

Yes

Did Magnolia live up to sales and marketing promises?

Yes

Did implementation of Magnolia go as expected?

Yes

Would you buy Magnolia again?

Yes

Other Software Used

Liferay Digital Experience Platform (DXP), Adobe Experience Manager, Hippo CMMS

Likelihood to Recommend

Magnolia adapts well to various types of scenarios, thanks to its fast time-to-market, agnostic front-end, and DXP capabilities. Some examples of well-suited scenarios could be: Company services Thanks to its content app approach, it is easy to model different types of contents, like services, and thanks to front-end capabilities, it is [easier] to expose these content to end-users Aviation, transport Retail

Magnolia: open source platform with the best DXP capabilities

Overall Satisfaction with Magnolia