Adobe Experience Manager

Adobe Experience Manager

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Adobe Experience Manager



Give your content a break

I have used AEM across 2 client projects. Once it was pitched against Sitecore as a platform, and the second client used it as a CSM …
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Adobe Experience Manager Review

It is used across the whole organization worldwide as our web platform and digital asset management. We build product pages, event pages, …
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AEM | Tool in Adobe Suite that is most useful

The Adobe Experience Manager (AEM) is used in most of our organization's departments and by our external agencies to create content for …
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Organization at its Finest!

Adobe Experience Manager is currently being used solely within my office, which consists of four individuals. It aids in allowing my team …
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Popular Features

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Mobile optimization / responsive design (35)


Page templates (37)


Role-based user permissions (37)


Bulk management (36)


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What is Adobe Experience Manager?

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.

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  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard



Platform & Infrastructure


Web Content Creation


Web Content Management


Product Details

What is Adobe Experience Manager?

Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system.

Adobe Experience Manager Sites is an AI-powered content management system built on a scalable, agile, and secure cloud-native foundation for creating and managing digital experiences across web, mobile, and emerging channels. Users can create content and manage updates with re-usable Content and Experience Fragments and deliver content using template-driven page authoring or a headless approach with GraphQL. Interactive WYSIWYG authoring of React- and Angular-based single-page applications (SPAs) is available using the JavaScript SDK. Experience Manager as a Cloud Service eliminates the need for version upgrades and scales within seconds to handle high traffic with guaranteed uptime SLAs of up to 99.99%.

Adobe Experience Manager Assets is a cloud-native digital asset management (DAM) system that enables the management of thousands of assets to create, manage, deliver, and optimize personalized experiences at scale. Users can create and share asset collections and connect to the DAM from within Creative Cloud apps using Adobe Asset Link. Assets uses AI and machine learning to automatically tag, crop, and manipulate images and video. It also offers rich media delivery, technology that automates the creation of unlimited variations of rich media from a single piece of content for various devices and bandwidths.

Additional Adobe Experience Manager applications that integrate with Experience Manager Sites and Experience Manager include Experience Manager Forms for responsive forms creation and Experience Manager Screens for digital signage.

Adobe Experience Manager Videos

Adobe Experience Manager Competitors

Adobe Experience Manager Technical Details

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Frequently Asked Questions

What is Adobe Experience Manager?

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.

What is Adobe Experience Manager's best feature?

Reviewers rate Publishing workflow highest, with a score of 8.

Who uses Adobe Experience Manager?

The most common users of Adobe Experience Manager are from Enterprises and the Information Technology & Services industry.


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Vishal Narang | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Great user interface for general digital content management and creation. The UX and UI work automatically for digital content creation. More practical and much customized for tasks to be handled on the website. Task scheduling and time well managed for various projects management. Helps us work in teams and receive real-time notifications.
  • Time tracking and follow up of projects and tasks processes.
  • Rich in features and a variety of logins.
  • Available automated bots for best defined tasks.
  • Trouble shooting on third party integration is hard
The best thing is on features management that works perfectly fine for better adaptability. Great integration and beautiful view of tasks on the web. For digital marketing, it helps reach a big community with ease. Secure with end-to-end encryption and authorization in login. It is pocket-friendly not like you can imagine.
Excellent in support. The dashboard offers that platform very well. Better engagement with other tools as well. With the many bots to the plugin, it makes everything easier than ever. Management of content on a website is the best thing when using software that is not only easy to use but unique results obtained.
Shivani Kalena | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
With Adobe Experience Manager, it's simple to manage marketing content and digital assets. Enables easy to create, manage and optimize customers experience across multiple channels. It's possible to build websites and web applications with this tool.
  • Contents management.
  • Digital assets management.
  • Ease to create and manage digital customers experience in many channels.
  • Offers great analysis and reporting capabilities.
  • I don't see anything that needs improvement with Adobe Experience Manager as it provides great performance.
In matters of building and managing digital customers experience, websites creation, contents management, and digital assets management, Adobe Experience Manager is a must to have tool.
I have it easy to use this tool to build and manage digital customers experience, to engage with customers seamlessly, and to manage digital assets.
Angelina Modesto | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Manager is capable of categorizing multiple assets and collaboration with the various marketing teams. Adobe Experience Manager easily generates excellent sales reports, effective CRM functionalities, and is very easy to migrate data across other marketing platforms. Documentation tools and an easy drag and drop interface are great functionalities.
  • Email marketing is easy.
  • Marketing content easy management.
  • Easy forms management system.
  • Advance data analytics tools are not easy to manipulate.
  • Generating data reports for multiple sales operations is not easy.
  • Import of large marketing data from other apps.
This easy Cloud Adobe marketing software is easy to configure and start working through all its functional features. Through their provided training, it is very easy for the learners to adapt to the tool's capabilities. Adobe Experience Manager provides Cloud marketing content management power and is easy for workflow and also sales campaigns management.
Easy Cloud deployment of Adobe Experience Manager functionalities and easy to manage multiple marketing campaigns across many different marketing websites and easy to collect sales data analytics and excellent for easy data visualization. Easy to collaborate via the Adobe Experience Manager tool and sharing of marketing content is very easy.
Score 9 out of 10
Vetted Review
Verified User
Review Source
[Adobe Experience Manager] is the new website CMS at our organization. It is mostly being used by the development teams at the moment as we roll out the new platform. Eventually, end-users will be able to author content and publish pages directly.
  • Scalability
  • Deep integrations with the larger Adobe Marketing ecosystem
  • Best in class digital experience
  • High learning curve for development
  • Used by marketers but requires high engineering resources to develop
[Adobe Experience Manager] is well suited for large complicated websites or for scenarios where you are delivering lots of content.
Adobe support is fantastic.
For end-users, it's pretty easy to spin up content. But the development of the templates and backend structures requires development resources not all organizations have.
Shurun Yeo | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use this program to have an overview of a website. This tool really helps the team take control of all the contents of a website such as marketing, promotion, etc. It gives us an opportunity to check these conditions as if we were the users before publishing. As a UX designer, this tool is very useful because of the amount of control we have over the documents and the visibility.
  • Managing folders
  • Easy to use
  • Simple layout
  • Customizable
  • Quick edit
  • We could have more methods of sharing the work to do user tests.
  • An ability for guests to join and edit without an account.
  • Different templates or themes for the contents/plugins.
When coming up with new projects, AEM is a helpful tool to prototype the layout of a website. Even though it is not meant for this purpose, the easy plugins for the layout make it a surprisingly good prototyping tool. AEM also makes it very seamless for us to see the different layouts such as web view for mobile. One major feature for us is the cloud function. Working with adobe cloud allows groups to work more efficiently and to share data quicker than without.
This tool is very easy to learn. The layout of the program is nicely arranged having the menus and functions all on the right makes us aware that’s where we need to go. The management of folders and files is structured meticulously. The icons for some features help new users to understand the function. I would give a high learnability factor for AEM.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Manager as a CMS platform is been used in our organization to design websites, manage content for digital campaigns such as email templates, images, logos, etc. With AEM, our goal is to create a seamless and consistent digital experience for customers visiting our website, receiving emails about products and services they are interested in, and efficiently managing access to digital content by different teams and users. AEM helps in implementing website changes without any development lifecycle and testing cycles.
  • Efficiently manages digital content which can be searched and accessed easily.
  • Physical forms can be digitalized completing the validation process of forms quickly and efficiently.
  • Headless CMS approach to minimize the impact of failure.
  • Eliminates long development cycles.
  • Complexity in using the platform requires a specific skill set such as java programming.
  • AEM forms can be simplified in terms of component design.
  • Product UI can be simplified.
Adobe Experience Manager is well suited if the organization is already using other adobe marketing cloud products like adobe campaigns, analytics, or target as it integrates seamlessly with these adobe products. AEM should also be the first preference for organizations having underlying architecture on java stack, as AEM is built on java and includes ISGI bundles. AEM fits well for organizations looking to have a smooth experience with respect to CMS and having frequent changes on websites and digital platforms.
Adobe Experience Manager acts as the backbone of websites. AEM forms automate traditional processes involving forms to be filled by customers, validated by service agents, and data updating by the backend team, by having digital forms integrating with adobe signature for confirmation. Email templates designed on AEM helps in reusability in email marketing campaigns.
Score 7 out of 10
Vetted Review
Verified User
Review Source
[It is] an asset management system [that] basically helps you manage your digital multimedia assets. [The] main benefit of a digital asset management system is that it speeds up the process of I/O operations and usage of all the digital multimedia files within your team. Adobe Experience Manager is a collection of multiple components, such as [a] content [management] system, digital asset [management] system, as well as [a] cloud service.
  • [It] makes the process more flexible and easier to get our content [on] multiple sites [with] many users from different countries using different languages.
  • [It is a] comprehensible content management system with [an] inline editing facility and drag and drop functions to increase productivity.
  • [It is] helping the team to find target customers geographically and run campaigns globally with more control.
  • [The] platform is [a] bit difficult to learn for someone without a technological background.
  • [The] initial cost is very high so small businesses would not be able to afford Adobe services.
  • [The] technical involvement is so high with the AEM daily operations.
Adobe Experience Manager consistently proves that their services are much better than the other competitors. It fills the gap between creating content and providing [a] streamlined experience by personalizing our customer needs. Adobe Cloud service would increase more benefits, such as syncing data and making them available on multiple channels, plus working with resources across multiple systems.

Score 8 out of 10
Vetted Review
Verified User
Review Source
It solves our marketing team's development process of our brand site. It cuts down development time by utilizing reusable components, which are developed once by Adobe Experience Manager developers, and then rapid development is possible to create new pages with the same components with people who might not have the technical know-how of how it is implemented under the hood.
  • One language master copy for multiple country sites
  • Reusability of components
  • Easy to pickup
  • [The] use of Sightly for frontend could be avoided.
  • Frontend and backend decoupling should be much more streamlined and with better documentation.
  • [It could have a] more intutive authoring experience.
It is well suited for websites that are being used across the globe [in] different languages, but [is] the same content, essentially. Also, websites are updated a lot in terms of content, like images or new text, [which] is great because development knowledge is not required. Only an author can do this.
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
It is highly usable with a lot of functionality that needs to be actively used like mobile responsiveness and SPA for decoupled architecture between backend and frontend. More exhaustive technical documentation will make implementation much easier. I [would] recommend Adobe Experience Manager along with Adobe Analytics for increased data insights into your website.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Manager is used by several departments across the organization to manage and publish websites. These are generally marketing websites containing product marketing content, thought leadership articles, product support content, news stories, and other related or supporting pages. However, it does not serve all the needs of certain websites as some sites also need WordPress.
  • It's possible to break down elements of pages into distinct reusable components [that are] useful.
  • The multi-site manager feature is helpful when managing a site that spans multiple countries and/or languages.
  • It works well with Adobe Assets when needing to pull in assets, such as images or PDFs.
  • The code it produces tends to be more bloated than I would like, which isn't great for page loading times.
  • While the obvious site search solution to use on AEM-created sites is the Adobe solution, Search & Promote, Adobe has not made [the] investment in S&P a priority for years.
  • While there is some flexibility in the relationship between internal folder structures and public-facing web page URLs, there are some limitations [that] I have found frustrating.
Adobe Experience Manager is suitable for larger organizations that [need] a web presence in multiple countries and/or content in multiple languages. It helps facilitate the creation and management of fairly large and complex websites via reusable components. However, there is a need to upgrade Adobe Experience Manager [regularly], which can sometimes require updates to pages or components in order for them to continue working correctly, [and] is not a great maintenance overhead to have.
While I rarely directly interact with Adobe on support issues (this is handled by another team at my organization), it can sometimes take a while to get Adobe support to quickly address items that impact our business. Also, we have often had to pay additional consulting fees just to understand how to resolve issues ourselves in areas where Adobe tools are not intuitive enough.
In some areas, Adobe Experience Manager is as usable as I would expect any premium CMS to be. For instance, it is fairly straightforward to create a page and publish it. However, there is [a lot of] initial configuration that has to happen ahead of being able to do these simple tasks.
November 25, 2021

Give your content a break

Score 8 out of 10
Vetted Review
Verified User
Review Source
I have used AEM across 2 client projects. Once it was pitched against Sitecore as a platform, and the second client used it as a CSM platform of choice integrating it with Adobe Campaign.
  • I love the native integration with Adobe Campaign that it has
  • Email template/page design functionality
  • Ability to pull through personalisation fields and blocks into AEM
  • Headless content capability
  • I find AEM to be quite click-heavy. Moving from area to area requires 'layering multiple sub-menus to reach the end goal
  • Naming convention or navigational logic could be improved. For big corp clients, there will be thousands of pages, assets, forms to navigate through, and having to come up with a very short (so it fits) naming convention can be a challenge
  • Synching up with Adobe Campaign. Having to break the synch in order to make changes and then have the two platforms out of sync. it would be great to have the option to do bi-directional sync.
I am not a campaign manager so do not use the tool on a day-to-day basis, but from a content management perspective, it's a stellar platform, albeit, very expensive. A lot of the clients will be put off by the price tag even though it's a fantastic CMS tool. I think it's really well suited for organizations that operate a single center of excellence and the organization operating model is set up to work in clearly defined process workflows. It also works great when the company has tons of re-usable content they wish to author and publish to multiple devices or surfaces. Not so great if outbound marketing comms are not orchestrated in a single canvas/tool, that's when having a CMS platform like AEM might be a challenge as it may not integrate as well with other execution platforms (e.g. say marketing Email is triggered via ACC but operational/transactional Email is managed by an in-house built tool)
I have a very high-level end-user knowledge of the platform as I am a team lead and manage people who use it. We regularly discuss AEM functionality and I find it both easy to navigate and also discuss. The terminology is logical and with a bit of 'walking around and playing with it, it's possible to appreciate the impact this tool has on the team. They don't moan about it [as] they do about other platforms!
Score 7 out of 10
Vetted Review
Verified User
Review Source
It is used across the whole organization worldwide as our web platform and digital asset management. We build product pages, event pages, store many marketing material pieces such as white papers, brochures, datasheets, and house thousands of pictures.
  • It is simple to use.
  • It's powerful.
  • [It has a] centralized environment [that] makes sharing data worldwide easy.
  • Although it is easy to use, when creating a webpage, there is not much flexibility. [For] example, if you use a 4-block panel but only have 3 images to post, you cannot center it on the page. They automatically align to the left. You have to be [a] super user and add coding.
  • It is a very complex tool and our IT department is constantly involved in maintaining it.
I am not a full user. I simply create web pages for our events. It produces a very nice webpage. However, it is a very complex process to produce web pages worldwide. Each page needs to be replicated simultaneously.
I am simply a user. Our IT department handles this.
Creating web pages is easy for a user, but I cannot comment on the overall Adobe Experience Manager usability.
Kesta Bramble | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Currently our company has branches worldwide, in over 100 countries. The purpose for our use is connecting employees from different countries, no matter the language barrier. Each country has their own set up where the language can be chosen accordingly. All employee information can be input, stored and updated when required. Although it is not widely used for the purpose which my company uses it for, it is very beneficial for us. I assist the main administrator with the responsibility of updating content for our employees, and where necessary, potential clients.
  • Freedom to customize and manage our environment.
  • Right choice for our multi-language, multi-site implementation.
  • Issues while dealing with Excel format documents.
  • Scheduled page updates can sometimes be unreliable.
It can translate a large number of languages with huge ease. AEM is intuitive and user-friendly. I like that I can make changes quickly and efficiently. This application is beneficial in managing and organizing a lot of company records at one certain location with the ability to format or alter them according to necessities.
Score 1 out of 10
Vetted Review
Verified User
Review Source
Used primarily for analytics and target (testing). It was used to check other reporting as an independent source. Also used for A/B testing and analysis of A/B & redirect tests. Used to track anomalies in hourly reports. Used to automate sends of reports to team members.
  • Allows for quick viewing of pre-built reports.
  • Reliably sends pre-build reports on a schedule.
  • Makes reports that are visually easy to understand for a layperson.
  • Makes it easy to find pre-built reports.
  • Adobe requires constant updates to software or fails completely to perform.
  • Adobe products are fragmented and require expensive investment for a complete toolset. Many pieces of the marketing puzzle are behind paywalls.
  • It's far too difficult to compare date ranges in reports.
  • It's far too difficult to build reports.
  • It's far too difficult to track events that aren't set up via Adobe's proprietary tag manager. Please allow tracking of GTM tags in this toolset!
I do not like this suite of tools. They are incomplete. To have access to all tools may be useful, but since our company's $100k/yr+ investment was not enough to have full access, I cannot speak to that. I can only say that Adobe Target + Analytics was not sufficient. Even those two tools do not communicate completely without special considerations. These are things I will (and have) warned other potential users about. Also, the constant updates which typically break some of our reporting.
Score 10 out of 10
Vetted Review
Verified User
Review Source
The Adobe Experience Manager (AEM) is used in most of our organization's departments and by our external agencies to create content for our marketing campaigns. By using it, we can create the required pages (Single Page applications - SPA), landing pages, and email design, which can be integrated with our campaign tools (ACS) in the future. At present, while everyone is moving more towards digital marketing, this is a good tool to help you effectively
  • Content and assets are managed effectively with AEM, which allows team members to utilize this content effectively.
  • Moreover, as it is part of the Adobe suite, its integration with other Adobe products such as ACS is very easy and effective, compared with others.
  • Components availability
  • Reporting part need improvement
  • Difficult to learn if you are not from UI background
Adobe Experience Manager is a well-suited tool, If you want to manage your content, sites, pages, etc. in one place, this is the perfect solution. Integrates well with other Adobe products, making development easy. The solution allows you to handle global content in one place if you are managing markets in more than one country
Adobe manages the tool, so we have a lot of support available because it's a part of their suite. Although I have not encountered any major problems with it, at times we do need additional help to learn how to use its powerful features efficiently and effectively.
The tool is highly recommended at the present time. Various clients and their different needs can be handled with the tool. What I like best about the tool is that it can easily be integrated with my campaign tools and make my work easier.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Manager is currently being used solely within my office, which consists of four individuals. It aids in allowing my team to sort through files and find things that may have been misplaced. This is especially effective because, in real estate, compiling documents is half of the battle and must be done efficiently.
  • Allows editing within the group
  • Organizes files
  • Creates templates for files and data
  • Design creativity
  • Login Process
  • Copy and paste features
This software is well suited in the realm of the office or outside of it, allowing access to the account wherever you may be. It has drastically assisted my team when we may be behind in the office and need to catch up on days off. It is not so suited for the creative eye because it does not offer many visually appealing aspects, it is pretty generic as a whole.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Manager is used by my entire Business Development department and several other pockets of my company. Specifically, my use case is with my customers. This tool allows me to put out custom content for each of my clients. I get feedback all the time about how clean and easy it is to use.
  • Content customization.
  • Very fair price, inexpensive relative to competition.
  • Takes a little bit of time to understand how to use all of the features.
  • Collaboration with colleagues can be streamlined better.
Adobe Experience Manager is very well suited for people in customer-facing roles. It is very easy to create a clean, concise form in which customers have the platform to provide their feedback. It is not quite as appropriate for non-customer-facing roles, although I could see an internal application for HR teams looking to acquire feedback from their employees.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Manager (AEM) is what we use to control many of our marketing campaigns org-wide, and is crucial to our overall corporate marketing strategy and initiatives. It is largely where we house a lot of the content used in these campaigns and target activities and allows us to stay extremely well organized, as well as enabling us to creating a lot of our pages for our users which holds this content.
  • The obvious main benefit is how well it integrates with other adobe products, such as Adobe Target, Adobe Analytics, etc.
  • Like many of Adobe's products, AEM is constantly adapting and updating. These updates can - at times - be cumbersome with other products in my humble opinion due to superfluous changes that do not add any concrete value, rather change the aesthetics of the product; however, with AEM these updates are often helpful, and the coinciding communication is also very well received.
  • The drag/drop sort of 'GUI' interface is nice and has a lower learning curve than some other products.
  • Templates can be a little more tricky to create/edit without a certain level of technical acumen.
  • AEM, not unlike Target, AAM, Adobe Analytics, and most adobe products in this space, is no stranger to its fair share of glitches/outages/downtime, which can at times lead to needing to contact Adobe support, which is the last thing you want to do.
  • In accordance with their support, the documentation for AEM is pretty spotty; much of it can be either a) hard to find or b) well out of date, or both.
I would say the best case scenario is if you are planning on using AEM as is. Anything in excess of the out-of-the-box functionality can possibly be done, but it likely will include at least a couple of the following: additional assistance needed from IT/development/engineering team, support from Adobe (not Adobe's best quality by a long shot), bugs/glitches from bending the product to do something it may not be inherently designed to do.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Adobe Experience Manager helps us create, manage, and optimize digital customer experiences. It is being used by one department. It addresses our need for asset navigation and document uploads.
  • It can can handle a lot of content.
  • Access to creative Cloud integration.
  • Task management solution.
  • More flexibility available in AEM’s structure.
  • Consistent user interface.
  • Learning of the software could be easier.
Adobe Experience Manager is well suited for enterprises. This is great if you want to integrate to creative cloud and visual media conversion.
Saren Sakurai | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
AEM powers all of our marketing efforts across the organization. We are a SaaS organization with a strong visual brand. The website has a very prominent role in all our Marketing and Sales efforts. The web is the repository of all our product information, videos, downloads, as well as enables our Demand Gen through landing pages and lead generation forms. It is at the center of the Marketing hub and represents multiple touch points along our buyers journey.
  • We designed our website to be modular, basically drag and drop within the CMS, which cut page development time by 80%.
  • We use Adobe Experience Manager Assets as our enterprise digital asset management system, to centralize our resource library of marketing assets such as white papers, infographics, data sheets, images, and videos.
  • The dynamic media feature in Adobe Experience Manager Assets is helping us transition to using videos as the primary assets on our web pages.
  • Tighter integration with our CRM out of the box would ease the ability to build new form capture, and more granular account targeting with Test and Target.
  • Better cookie management would ease the use of third party tools to manage our GDPR compliance.
  • Administrative panels to integrate with Google Search Console would help integrate with their SEO tools.
AEM is the perfect solution for building a cross-department publishing system for content-rich Enterprises. Starting with the Adobe Creative Suite, enabling asset management from Design through to Publishing on the web, and managing the workflow of approvals during multiple steps in the overall process—Adobe can be the one solution that spans all the various departments.

AEM is not, however, the easiest or cheapest solution. It does require experts to install, configure, enable and train all of the various groups involved. It's a commitment that needs to be made high up in an organization, but worth it if you can pull it off.
Gary Poppe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Since we implemented this service to our company it has allowed us to keep full control of all the websites of our organization, with this platform it is very easy to improve the experience of our customers as it is a very good system and allows us to make constant improvements. If we compare this service with the previous one we had, our team has improved a lot due to the high efficiency and excellent experience it provides when working. Adobe Experience Manager is a platform that is implemented in all departments of our company.
  • With this service, it is very easy to develop eye-catching content for customers, as it provides very good tools for marketing, with a wide variety of templates and high capacity for customization.
  • Its multi-channel content feature allows us to share content with our customers far beyond the web and mobile, as we can reach them through single-page applications, screens and other kinds of devices.
  • Its option that provides real-time reports, allows us to know how satisfied customers are and what improvements can be made.
  • The high availability of this cloud service is a great advantage to have easy access to this software.
  • The tool is sometimes slow to operate and this can lead to some loss of time. But this has happened to me on only two occasions.
  • In some cases, there may be a part where the tool has a small learning curve for inexperienced users, but the reality is that it is not a big deal.
  • Its cost is quite high but it is the best existing service I know.
I sincerely recommend this service to all the people who have the opportunity to acquire it for their organization, since the improvements that can be obtained to improve the experience of the clients when entering the websites is very effective, although it is an expensive service it is worth paying its high cost, it is a very complete platform with high capacity of personalization and very easy to implement. To tell you the truth, it is everything a marketing professional or developer needs to work with great comfort.
June 30, 2020

AEM Review

Score 5 out of 10
Vetted Review
Verified User
Review Source
We use AEM to host our Digital Marketing Website. It is used by the Marketing Department. It addresses the problem of creating product pages, white paper pages, and some of our event pages.
  • Resources - Adobe has lots of information on how to use AEM properly.
  • User Power - Using AEM allows you to update your website without needing support from engineers.
  • Updates - Adobe often updates AEM and informs users of how to use the latest and greatest.
  • If you want to use non-OOTB functionality you can struggle depending on what your needs are and Adobe does little to help.
  • Support - The support and ticket system for AEM, formally known as daycare, is terrible and unhelpful. The support agents do not do much to help you troubleshoot and just want to check boxes. Have had calls with Adobe senior leadership and they have defended this support system and pushed blame on the client.
It is well suited if you are using their OOTB functionality and nothing more.
Tolulope Lawal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
My organization uses Adobe Experience Manager (AEM) to manage some of our partner-facing and customer-facing sites. AEM helps us organize and manage the content we show to customers who use our platform, and the content we show to organizations we partner with. On our customer-facing sites, we primarily manage content relating to support and FAQs, and on our partner-facing site, we primarily manage content relating to our product offerings and troubleshooting.
  • Adobe Experience Manager keeps your content separate from your layout which allows for a lot of flexibility in how you display your content.
  • Adobe Experience Manager integrates really well with other Adobe products like Adobe Analytics.
  • Adobe Experience Manager 's drag and drop interface makes it fairly easy to utilize with minimal familiarity.
  • A decent amount of technical knowledge is needed to set up templates for sites.
  • The capabilities of the different kind of users don't align very well with the different roles/job functions at some organizations.
Adobe Experience Manager is great for managing a collection of sites in a manner that ensures all the sites are on-brand (adheres to an organization's image guidelines) and that also ensures that each individual site is not too rigid; the content on each site can still be customized to appeal to the intended audience.
Vanessa Suarez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
One of my clients uses Adobe Experience Manager (AEM) for their site, and as a Web Optimization specialist, I update content on a daily basis for them. AEM allows building and keeping an organized site structure, where you can create new pages in the correct location from the beginning. With AEM, you can have different pre-set page templates but also you can build your own template for specific types of pages i.e Landing pages, product pages, form pages etc... This has to be done by the IT team of your organization, and then, everyone with correct access can use those templates. You can also control the level of accessibility and permission by person, which helps to keep the publishing process clean.
  • It's a drag and drop kind of platform, so building pages is very easy and you don't need coding abilities.
  • The ability to copy existing blocks and section from other pages is excellent! Instead of creating content from scratch, you can actually copy the section you want from an existing page, and paste it in your new page and update the content. This saves a lot of time!
  • The block/brick system is very clean and the results look very good!
  • You can easily embed videos from Youtube only by adding the Youtube ID. Very easy!
  • There is no easy way to change a template if it has been built a certain way. Sometimes it would be nice to have an option to add an extra item on the spot. Instead, you have to ask your IT team to create for you.
  • You can set up a staging site and a site to publish... but sometimes the 2 environments doesn't connect correctly, meaning some changes in the staging sites doesn't show of on the live site.
  • The quick publish button is dangerous and not that helpful: pages can be published with the "quick publish" option even if they are blocked... however, the purpose of a blocked page is to prevent it from publishing until you unblock it. Also, the "quick publish" option will publish your age and every other page connected to it! so be careful!!
If the employees in charge of creating pages are not developers, this is a great platform since everything is easy and drag and drop style. For a developer, this might be more frustrating since small code tweaks are not as accessible.
December 13, 2017

AEM Asset Management

Meghan Hays | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Our marketing team is using it for asset management and also contract vendor management.
  • Easily searchable with the proper meta data
  • Creating links to assets, publishing assets and sharing assets is very easy and fast
  • Uploading files and creating folders is fast and easy
  • Adding meta data to batch files would make it much more efficient
  • You still need to convert any Word or Excel docs to PDFs if this was on auto when you have multiple files, it would also save time
Great for asset management and sharing content. Not ideal for Word docs and Excel format assets.
Courtney E. Howard | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
The editorial department uses Adobe Experience Manager (AEM) daily to post news stories -- articles of varying lengths -- with images, links, etc. Marketing uses AEM, as well, to post marketing information and collateral.
  • Provides instant access from anywhere with a web connection to content.
  • Enables development and use of large image repository that is well organized, promoting easy reuse and accessibility.
  • Accommodates near-real-time edits/changes; changes are reflected almost instantly, as soon as refreshed.
  • Adobe does a decent job of adding features and support, such as for new file formats (added PNG support, when previously only supported GIF and JPG).
  • User interface reminiscent of Microsoft Word, enabling fast customization.
  • Great way to add Cloud capabilities and content management to your workflow.
  • Easy to learn and use; learning curve minor.
  • In all honesty, Adobe Experience Manager is not without its glitches, like anything. Some errors have perplexed our internal IT staff.
  • Likely to require some finessing or customization to work with or port over assets in an existing system.
  • Check that it supports any ancillary, third-party or custom solutions you might already use.
  • Check on hardware requirements, to ensure your infrastructure is sufficient to take full advantage of AEM (web server capacity, speeds, etc.).
It's a great fit for editors and marketing communications staff to quickly update sites from virtually anywhere (with an Internet connection). It's likely useless for sales professionals, and might prove too pricey for start-ups or DIY bloggers compared to other solutions.