Adobe Experience Manager

Adobe Experience Manager

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Top Rated
Score 8.0 out of 10
Top Rated
Adobe Experience Manager


What is Adobe Experience Manager?

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and...
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How Adobe Experience Manager Differs From Its Competitors

Favorite Features

DAM and AI within the tagging feature direct integration with Adobe Workfront to increase productivity in the content supply chain ability to use components and content fragments to have consistency across assets
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Favorite Features

Integration with Adobe Campaign, it makes really easy to create opt-out pages for example Use of existing components to build pages with the WYSIWYG editor Robust approval process, to ensure compliancy
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Favorite Features

Multi-site management because I’m able to toggle back and forth between sites to make updates Inherited assets to make analytics easier
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Favorite Features

The simple editing experience has saved a lot of time and helped us even create new websites. Able to personalize customer profile to get the most relevant outcome. The dashboards gives many control for content management and extras.
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Popular Features

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  • Mobile optimization / responsive design (35)
  • Role-based user permissions (38)
  • Page templates (37)
  • Bulk management (36)

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What is Adobe Experience Manager?

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.

Entry-level set up fee?

  • No setup fee


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  • Free/Freemium Version
  • Premium Consulting / Integration Services

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This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.6Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.9Avg 7.7

Web Content Creation

Features that support the creation of website content.

7.4Avg 7.6

Web Content Management

Features for managing website content

7.1Avg 7.4
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Product Details

What is Adobe Experience Manager?

Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system.

Adobe Experience Manager Sites is an AI-powered content management system built on a scalable, agile, and secure cloud-native foundation for creating and managing digital experiences across web, mobile, and emerging channels. Users can create content and manage updates with re-usable Content and Experience Fragments and deliver content using template-driven page authoring or a headless approach with GraphQL. Interactive WYSIWYG authoring of React- and Angular-based single-page applications (SPAs) is available using the JavaScript SDK. Experience Manager as a Cloud Service eliminates the need for version upgrades and scales within seconds to handle high traffic with guaranteed uptime SLAs of up to 99.99%.

Adobe Experience Manager Assets is a cloud-native digital asset management (DAM) system that enables the management of thousands of assets to create, manage, deliver, and optimize personalized experiences at scale. Users can create and share asset collections and connect to the DAM from within Creative Cloud apps using Adobe Asset Link. Assets uses AI and machine learning to automatically tag, crop, and manipulate images and video. It also offers rich media delivery, technology that automates the creation of unlimited variations of rich media from a single piece of content for various devices and bandwidths.

Additional Adobe Experience Manager applications that integrate with Experience Manager Sites and Experience Manager include Experience Manager Forms for responsive forms creation and Experience Manager Screens for digital signage.

Adobe Experience Manager Videos

Adobe Experience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.

Salesforce CMS, Sitecore Experience Commerce, and Acquia Digital Experience Platform are common alternatives for Adobe Experience Manager.

Reviewers rate Publishing workflow highest, with a score of 8.1.

The most common users of Adobe Experience Manager are from Enterprises (1,001+ employees).
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(1-25 of 56)
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Score 9 out of 10
Vetted Review
Verified User
Currently, use AEM to manage all our corporate web pages and as a central content management system. It enables us to quickly build and maintain our websites, share content with customers and partners, and enable our entire digital customer journey. We also integrate other Adobe products, such as Adobe Analytics, for an easy-to-use ecosystem.
  • Easy to use.
  • Great UX.
  • Integrates into other products/services.
  • Works seamlessly with other Adobe products.
  • Out of the box components could be better.
  • Easier to view analytics on DAM assets.
  • Certain specific features, like enabling multiple assets, could be easier.
When it comes to maintaining and managing content and multiple web pages, it’s a fantastic tool that’s relatively easy to use. It is very intuitive and has a lot of great features for beginners, and can be customized for robust features. It may not be best suited for small companies with very simple websites, given the cost.
Pretty easy to use and learn. Lots of great features that could make it more complex, but there are great resources to help navigate usage given it’s so widely adopted. I have used this at two different companies now, and it’s proven to be very effective in managing both brands' digital presence.
Score 8 out of 10
Vetted Review
Verified User
Used AEM to build client websites, and it is super convenient and interesting working on AEM to build user imaginations into reality; the user interface and user experience with AEM are on another level. AEM increased engagement on one of our community websites which played a vital role while increasing the page visits; as it's cloud-based, we never have a think about working on different locations, and it's super easy to deal with multiple instances.
  • Community Forums.
  • Asset Management.
  • Drag-drop widgets.
  • Managing Customisations.
  • Custom UI/UX management.
  • Custom code implementation on specific pages without increasing load.
  • Platform dependent website development.
Cloud sharing with the clients and the customer journey helps me to manage all the programs I have with Adobe and its content and commerce features; nobody else in the market is letting me connect my Adobe files with them. The data insights should have more KPIs; every content and picture should have the file details in there as well so we can figure out which client is getting low-res files and which is our hi res client so we can optimize our computer and the files according to that.
AEM provided me with a better experience in terms of deliveries, feedback, and progress tracking. It not only increases engagement but also provides us with various analytics of traffic visits, and the asset management is superb overall. By adding the minor details of assets, we can easily search them in the main search bar set on top of assets.
Score 10 out of 10
Vetted Review
Verified User
  • headless content delivery
  • fast form creation and movement of data
  • AI for asset tagging which makes finding assets easy for any type of user
  • direct integration with Adobe Workfront for the content supply chain
  • time to deploy
Adobe Experience Manager is used in many ways to solve for fast form creation and movement of form data across systems as well as Target form abandonment, screens are used to post important daily information and updates by using content fragments and assets, and asset management to create dynamic content that is headless and can be rendered across devices without taking up storage space and enabling fast content creation. Assets can be delivered quickly and deployed across sites as well as integrated to quickly translate/localize for delivery in multiple channels.
Takes a little time to get up to speed and understand how to use, however, Adobe is pushing out updates and increasing the usability to cloud services on a regular basis. Usually requires the help of a system integrator for more complex scenarios when it needs to talk to another tool.
Score 10 out of 10
Vetted Review
Verified User
Typically we use Adobe Experience Manager Sites for building full websites that are modular (i.e. use components) and also integrated with other Adobe Experience Cloud tools such as Adobe Analytics and Adobe Target. Additionally, we use Adobe Experience Manager Assets for storing documents and images that are then used across multiple channels (email, website, app, etc.). Lastly, we use Adobe Experience Manager Forms for building individual landing pages, for example a marketing opt-out page connected to Adobe Campaign.
  • Build web pages easily by using components
  • Approval process for Assets
  • Intuitive interface
  • Good separation between the Author server and the Publishing
  • Integration with the rest of the Adobe stack
  • In order to build components, developer knowledge is needed
  • Some parts of the UI are difficult to use/find the first times you use the tool
  • The integration from AEM Forms to Adobe Campaign could be more advanced
Adobe Experience Manager Sites is a great tool if you are planning to build a complex website, with many different pages, branding, etc. where also standard users (i.e. not developers) will need to make small changes in the future. With regards to Adobe Experience Assets, this module is perfect for large amounts of assets (images, documents) that need to be classified into the right taxonomy and also need to have an approval process around them (e.g. for companies with multiple business units).
The interface has a bit of learning curve at the beginning, but then it is quite simple to use. However, for some advance configuration, developer knowledge is needed so it is always important to be aware of the type of project to be executed so that the team is composed according to those needs.
September 16, 2022

Fantastic once set up

Score 7 out of 10
Vetted Review
Verified User
Adobe Experience Manager module approach essentially allows us to pick a tailored solution to displaying our content online, with native integrations with both Adobe Analytics and Adobe Target, which are key products to our digital strategy. Setup is slightly more complicated and involved when compared to other more open platforms but it certainly delivers to expectation set by an enterprise level solution.
  • Not a big enough online community
  • Minimal open development support
  • Very complicated documentation
If you are looking for an “all in” solution then Adobe Experience Manager paired with other Adobe products, especially Adobe Campaign, Adobe Target, Adobe Launch and Adobe Analytics, can pretty much deliver on almost any digital strategy. It feels like a complicated setup when compared to other platforms but the benefits far outweigh the complicated setup process.
Incredibly easy to understand and learn user interface which shares common design language between the other online Adobe products. Any issues with training or usability can be addressed and improved via the Adobe Experience league training resources, while the interface sees constant improvements throughout the year which consistently improve the system.
Score 10 out of 10
Vetted Review
Verified User
I use Adobe Experience Manager from the analytics perspective by updating asset names and ensuring accuracy to flow into Adobe Analytics. My org uses it to create and update our website and maintain quality user experience across the board. Multiple users are able to edit and make updates which makes working together effective, and the structure of the folders keeps everything organized in the back end.
  • Organized folder structure
  • Quick updates/publishing
  • Clean formatting
  • Seeing what pages are still being modified
  • Undoing actions that were mistakes
Adobe Experience Manager is helpful when we are making website updates and streamlining our user experience.
There are some features that are still a little difficult to navigate, but overall it’s a great platform.
Score 8 out of 10
Vetted Review
I work for an organization - HCL, we are platinum partners with Adobe and help implement Digital Marketing solutions to multiple customers across the globe
  • Quick turnaround and time to market
  • Content Authoring and publishing in hands of Marketeers
  • Easy autorizing workflow solutions for Marketing team
  • Integration with Remote DAM - it is highly complex for content authors to understand
  • Communities & Forums, this is one area which needs to be focused
  • OOTB image rendition and assets handling should be improved
Adobe Experience Manager is well suited for large enterprise organizations with a clear plan of implementation. Adobe Experience Manager is well suited where the time to market the content has to be prompt. Adobe Experience Manager is well suited for organizations where integration with other marketing tools such as Adobe Analytics, Target, etc is required. Adobe Experience Manager is not appropriate for small organizations as it won't be that cost-effective.
Due to the benefits the business team has received from the implementation
Mohammad Rashid Raza | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Adobe Experience Manager to develop multilingual, modular, secure, and SEO-friendly websites and also manage the content that we deliver to other applications and tools. We also used Adobe Experience Manager to host the different creative files and data files. Adobe Experience Manager is very user-friendly and the content can be managed by the author or content creator without any involvement of a programmer or developer.
  • It provides multi-site management, where we can develop the site in multiple languages.
  • It provides reusable components that help authors to create content.
  • It can easily export the content from Adobe Experience Manager to a mobile app or other applications.
  • The implementation of OSGi makes it modular and scalable.
  • Assets, like images and files, can be hosted on same Adobe Experience Manager server.
  • Workflow can be improved.
  • CSE should get trained in a better way.
Adobe Experience Manager is much too costly, hence it is not for small organizations who want to develop and manage an information website. A big company that is running multiple brands and several sites in multi-languages thoughout the globe can purchase Adobe Experience Manager to manage their website content, digital assets, and forms.
Overall, Adobe Experience Manager is one of the best content management systems in the world, and this is not just only CMS, but goes beyond that. New features, like headless, SPA, XF, and asset API, make the life of a developer easy.
Nikhil Wadhwani | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
With the help of this, we are able to not only build but also easily update websites for various clients. The assets are by far the best way to keep the mess away from the beauty. Loved the way we can easily integrate most of the plugins going around in the market.
  • Easy ways to manage docs and images in assets folders.
  • Brilliant ways and themes to create websites.
  • Simple approach to create heavy sites.
  • It can be made available for free for a little while.
  • Many people may not be able to create everything at once and hence documents can be used.
With the help of this, we are able to get confidence in the clients to help our business grow. We are able to create more and more understanding of the same and hence the websites can be easily made. The updates are so simple plus we can always roll back to small changes made earlier.
The Adobe Experience Manager software is so easy to use once the observation is clear and we know what to achieve. The support center is also great and in all the software is blooming in the current IT market. More and more companies may be transferring their sites here from competitions like WordPress and more.
Score 9 out of 10
Vetted Review
Verified User
Adobe Experience Manager helps deliver our ads and promotions around all our channels and website. It's crucial because we have multiple locations and regions, and we need to be nimble. Our website and ILS are central to our marketing. Adobe Experience Manager is driving the ads/promo hub and helping us deliver the best customer experience possible through the customer journey.
  • Integration with our environment
  • Package manager to push content change
  • Publishing flow
  • User interface
  • Training and support
It depends on your need. This is a big investment and commitment in terms of how we operate, so you need to make sure you are ready for that change and see the ROI at the end of the implementation that will take time and require skilled people. But if you need to manage complex SaaS, cloud, and websites with a variety of content, if you need a true real-time platform, that's probably worth the try.
It takes time to be good with the platform. Luckily, some people have spent time creating great tutorials on Youtube.
Abobe has great customer and user support that it's needed to make sure you know what you are doing for the first few months at least!
Curtis Mortensen | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We have an in-house development team that develops custom implementations of Adobe Experience Manager for our clients. It is one of many CMSs our company works with to support our customers.
  • Adobe Experience Manager's biggest strength is allowing marketing departments at our clients to build out their website with minimal tech involvement (once implementation is in place.) Marketing folks can create pages and arrange pieces on the page to build out a very professional and complex design without requiring a developer to deploy the update.
  • Adobe Experience Manager is built on various open source platforms that make it possible to extend functionality in a lot of complex ways.
  • Adobe Experience Manager also does a good job integrating with many of Adobe's other marketing products, which many clients find useful.
  • I've found that Adobe Experience Manager isn't quite as stable as I'd expect an enterprise piece of software to be. There are a few out of the box components that are finnicky/fragile.
  • Supposedly this has been improved in the latest release (6.0), but up until 5.6.1 there were no true coding standards, so business logic could be found scattered all over in scriptlets and servlets. The scriplets would be part JSTL/Expression Language, part scriplet code. This is kind of a nitpick, but as a developer it definitely has an impact.
Adobe Experience Manager is definitely for enterprise applications only. Even were the cost of licensing to be reduced, in many ways, it's overkill for smaller deployments. I've also found it to be inadequate for any eCommerce applications (and I think Adobe would agree with this in their sales literature.) That said, it's fantastic for a large corporation with a big marketing department managing large amounts of content.
Score 7 out of 10
Vetted Review
Verified User
Adobe Experience Manager (AEM) is what we use to control many of our marketing campaigns org-wide, and is crucial to our overall corporate marketing strategy and initiatives. It is largely where we house a lot of the content used in these campaigns and target activities and allows us to stay extremely well organized, as well as enabling us to creating a lot of our pages for our users which holds this content.
  • The obvious main benefit is how well it integrates with other adobe products, such as Adobe Target, Adobe Analytics, etc.
  • Like many of Adobe's products, AEM is constantly adapting and updating. These updates can - at times - be cumbersome with other products in my humble opinion due to superfluous changes that do not add any concrete value, rather change the aesthetics of the product; however, with AEM these updates are often helpful, and the coinciding communication is also very well received.
  • The drag/drop sort of 'GUI' interface is nice and has a lower learning curve than some other products.
  • Templates can be a little more tricky to create/edit without a certain level of technical acumen.
  • AEM, not unlike Target, AAM, Adobe Analytics, and most adobe products in this space, is no stranger to its fair share of glitches/outages/downtime, which can at times lead to needing to contact Adobe support, which is the last thing you want to do.
  • In accordance with their support, the documentation for AEM is pretty spotty; much of it can be either a) hard to find or b) well out of date, or both.
I would say the best case scenario is if you are planning on using AEM as is. Anything in excess of the out-of-the-box functionality can possibly be done, but it likely will include at least a couple of the following: additional assistance needed from IT/development/engineering team, support from Adobe (not Adobe's best quality by a long shot), bugs/glitches from bending the product to do something it may not be inherently designed to do.
In all honesty, the support is simply not the reason you purchase this product, and quite frankly the reason some companies switch to comparable alternatives. We even had premium support previously, and in my opinion, it wasn't much better than before. Yes, we did get responses more quickly, and updates more frequently, but the updates were typically some version of "we're still working on this" or "we'll get you an update soon" (often where these were sent 3 or 4 times in a row before getting anything tangible). In the end, the time to solution was not much (any?) quicker, the premium just got us more communications.
You'll definitely still have your bumps and quirks with AEM like these others (e.g. working on something before realizing your session expired and having to log out then log back in, or random errors populating on the page - sometimes with little to no documentation available). However, the usability I would say is pretty comparable to the other Adobe products we use (Target, Analytics, AAM mostly) - potentially even slightly better.
Score 9 out of 10
Vetted Review
Verified User
[Adobe Experience Manager] is the new website CMS at our organization. It is mostly being used by the development teams at the moment as we roll out the new platform. Eventually, end-users will be able to author content and publish pages directly.
  • Scalability
  • Deep integrations with the larger Adobe Marketing ecosystem
  • Best in class digital experience
  • High learning curve for development
  • Used by marketers but requires high engineering resources to develop
[Adobe Experience Manager] is well suited for large complicated websites or for scenarios where you are delivering lots of content.
For end-users, it's pretty easy to spin up content. But the development of the templates and backend structures requires development resources not all organizations have.
Adobe support is fantastic.
Kesta Bramble | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Currently our company has branches worldwide, in over 100 countries. The purpose for our use of Adobe Experience Manager is connecting employees from different countries, no matter the language barrier. Each country has their own set up where the language can be chosen accordingly. All employee information can be input, stored and updated when required. Although it is not widely used for the purpose which my company uses it for, it is very beneficial for us. I assist the main administrator with the responsibility of updating content for our employees, and where necessary, potential clients.
  • Freedom to customize and manage our environment.
  • Right choice for our multi-language, multi-site implementation.
  • Issues while dealing with Excel format documents.
  • Scheduled page updates can sometimes be unreliable.
It can translate a large number of languages with huge ease. AEM is intuitive and user-friendly. I like that I can make changes quickly and efficiently. This application is beneficial in managing and organizing a lot of company records at one certain location with the ability to format or alter them according to necessities.
February 02, 2022

Give your content a break

Score 8 out of 10
Vetted Review
Verified User
I have used AEM across 2 client projects. Once it was pitched against Sitecore as a platform, and the second client used it as a CSM platform of choice integrating it with Adobe Campaign.
  • I love the native integration with Adobe Campaign that it has
  • Email template/page design functionality
  • Ability to pull through personalisation fields and blocks into AEM
  • Headless content capability
  • I find AEM to be quite click-heavy. Moving from area to area requires 'layering multiple sub-menus to reach the end goal
  • Naming convention or navigational logic could be improved. For big corp clients, there will be thousands of pages, assets, forms to navigate through, and having to come up with a very short (so it fits) naming convention can be a challenge
  • Synching up with Adobe Campaign. Having to break the synch in order to make changes and then have the two platforms out of sync. it would be great to have the option to do bi-directional sync.
I am not a campaign manager so do not use the tool on a day-to-day basis, but from a content management perspective, it's a stellar platform, albeit, very expensive. A lot of the clients will be put off by the price tag even though it's a fantastic CMS tool. I think it's really well suited for organizations that operate a single center of excellence and the organization operating model is set up to work in clearly defined process workflows. It also works great when the company has tons of re-usable content they wish to author and publish to multiple devices or surfaces. Not so great if outbound marketing comms are not orchestrated in a single canvas/tool, that's when having a CMS platform like AEM might be a challenge as it may not integrate as well with other execution platforms (e.g. say marketing Email is triggered via ACC but operational/transactional Email is managed by an in-house built tool)
I wanted to choose a neutral rating, because at my current company, we have a very large number of AEM specialists, who support each other with user queries. For that reason, I myself, personally have not had to contact AEM support for assistance. Having said that, I believe it would be beneficial for all users to have access to on-tap support, not just those with support admin priviledges.
I have a very high-level end-user knowledge of the platform as I am a team lead and manage people who use it. We regularly discuss AEM functionality and I find it both easy to navigate and also discuss. The terminology is logical and with a bit of 'walking around and playing with it, it's possible to appreciate the impact this tool has on the team. They don't moan about it [as] they do about other platforms!
Score 9 out of 10
Vetted Review
Verified User
Adobe Experience Manager as a CMS platform is been used in our organization to design websites, manage content for digital campaigns such as email templates, images, logos, etc. With AEM, our goal is to create a seamless and consistent digital experience for customers visiting our website, receiving emails about products and services they are interested in, and efficiently managing access to digital content by different teams and users. AEM helps in implementing website changes without any development lifecycle and testing cycles.
  • Efficiently manages digital content which can be searched and accessed easily.
  • Physical forms can be digitalized completing the validation process of forms quickly and efficiently.
  • Headless CMS approach to minimize the impact of failure.
  • Eliminates long development cycles.
  • Complexity in using the platform requires a specific skill set such as java programming.
  • AEM forms can be simplified in terms of component design.
  • Product UI can be simplified.
Adobe Experience Manager is well suited if the organization is already using other adobe marketing cloud products like adobe campaigns, analytics, or target as it integrates seamlessly with these adobe products. AEM should also be the first preference for organizations having underlying architecture on java stack, as AEM is built on java and includes ISGI bundles. AEM fits well for organizations looking to have a smooth experience with respect to CMS and having frequent changes on websites and digital platforms.
The support portal provided by Adobe is one of the best when compared with similar competitors. On the support portal, experience manager users and easily raise a support ticket based on priority and add attachment to provide evidences.
However, the support agents have very limited understanding which in turn delays the resolution process. For maximum instances, the support team would need help from backend adobe teams which delays even critical issues.
Adobe Experience Manager acts as the backbone of websites. AEM forms automate traditional processes involving forms to be filled by customers, validated by service agents, and data updating by the backend team, by having digital forms integrating with adobe signature for confirmation. Email templates designed on AEM helps in reusability in email marketing campaigns.
Score 10 out of 10
Vetted Review
Verified User
The Adobe Experience Manager (AEM) is used in most of our organization's departments and by our external agencies to create content for our marketing campaigns. By using it, we can create the required pages (Single Page applications - SPA), landing pages, and email design, which can be integrated with our campaign tools (ACS) in the future. At present, while everyone is moving more towards digital marketing, this is a good tool to help you effectively
  • Content and assets are managed effectively with AEM, which allows team members to utilize this content effectively.
  • Moreover, as it is part of the Adobe suite, its integration with other Adobe products such as ACS is very easy and effective, compared with others.
  • Components availability
  • Reporting part need improvement
  • Difficult to learn if you are not from UI background
Adobe Experience Manager is a well-suited tool, If you want to manage your content, sites, pages, etc. in one place, this is the perfect solution. Integrates well with other Adobe products, making development easy. The solution allows you to handle global content in one place if you are managing markets in more than one country
Adobe manages the tool, so we have a lot of support available because it's a part of their suite. Although I have not encountered any major problems with it, at times we do need additional help to learn how to use its powerful features efficiently and effectively.
The tool is highly recommended at the present time. Various clients and their different needs can be handled with the tool. What I like best about the tool is that it can easily be integrated with my campaign tools and make my work easier.
Score 7 out of 10
Vetted Review
Verified User
Adobe Experience Manager is used by several departments across the organization to manage and publish websites. These are generally marketing websites containing product marketing content, thought leadership articles, product support content, news stories, and other related or supporting pages. However, it does not serve all the needs of certain websites as some sites also need WordPress.
  • It's possible to break down elements of pages into distinct reusable components [that are] useful.
  • The multi-site manager feature is helpful when managing a site that spans multiple countries and/or languages.
  • It works well with Adobe Assets when needing to pull in assets, such as images or PDFs.
  • The code it produces tends to be more bloated than I would like, which isn't great for page loading times.
  • While the obvious site search solution to use on AEM-created sites is the Adobe solution, Search & Promote, Adobe has not made [the] investment in S&P a priority for years.
  • While there is some flexibility in the relationship between internal folder structures and public-facing web page URLs, there are some limitations [that] I have found frustrating.
Adobe Experience Manager is suitable for larger organizations that [need] a web presence in multiple countries and/or content in multiple languages. It helps facilitate the creation and management of fairly large and complex websites via reusable components. However, there is a need to upgrade Adobe Experience Manager [regularly], which can sometimes require updates to pages or components in order for them to continue working correctly, [and] is not a great maintenance overhead to have.
While I rarely directly interact with Adobe on support issues (this is handled by another team at my organization), it can sometimes take a while to get Adobe support to quickly address items that impact our business. Also, we have often had to pay additional consulting fees just to understand how to resolve issues ourselves in areas where Adobe tools are not intuitive enough.
In some areas, Adobe Experience Manager is as usable as I would expect any premium CMS to be. For instance, it is fairly straightforward to create a page and publish it. However, there is [a lot of] initial configuration that has to happen ahead of being able to do these simple tasks.
Score 7 out of 10
Vetted Review
Verified User
We use this program to have an overview of a website. This tool really helps the team take control of all the contents of a website such as marketing, promotion, etc. It gives us an opportunity to check these conditions as if we were the users before publishing. As a UX designer, this tool is very useful because of the amount of control we have over the documents and the visibility.
  • Managing folders
  • Easy to use
  • Simple layout
  • Customizable
  • Quick edit
  • We could have more methods of sharing the work to do user tests.
  • An ability for guests to join and edit without an account.
  • Different templates or themes for the contents/plugins.
When coming up with new projects, AEM is a helpful tool to prototype the layout of a website. Even though it is not meant for this purpose, the easy plugins for the layout make it a surprisingly good prototyping tool. AEM also makes it very seamless for us to see the different layouts such as web view for mobile. One major feature for us is the cloud function. Working with adobe cloud allows groups to work more efficiently and to share data quicker than without.
This tool is very easy to learn. The layout of the program is nicely arranged having the menus and functions all on the right makes us aware that’s where we need to go. The management of folders and files is structured meticulously. The icons for some features help new users to understand the function. I would give a high learnability factor for AEM.
Score 7 out of 10
Vetted Review
Verified User
[It is] an asset management system [that] basically helps you manage your digital multimedia assets. [The] main benefit of a digital asset management system is that it speeds up the process of I/O operations and usage of all the digital multimedia files within your team. Adobe Experience Manager is a collection of multiple components, such as [a] content [management] system, digital asset [management] system, as well as [a] cloud service.
  • [It] makes the process more flexible and easier to get our content [on] multiple sites [with] many users from different countries using different languages.
  • [It is a] comprehensible content management system with [an] inline editing facility and drag and drop functions to increase productivity.
  • [It is] helping the team to find target customers geographically and run campaigns globally with more control.
  • [The] platform is [a] bit difficult to learn for someone without a technological background.
  • [The] initial cost is very high so small businesses would not be able to afford Adobe services.
  • [The] technical involvement is so high with the AEM daily operations.
Adobe Experience Manager consistently proves that their services are much better than the other competitors. It fills the gap between creating content and providing [a] streamlined experience by personalizing our customer needs. Adobe Cloud service would increase more benefits, such as syncing data and making them available on multiple channels, plus working with resources across multiple systems.

Score 8 out of 10
Vetted Review
Verified User
It solves our marketing team's development process of our brand site. It cuts down development time by utilizing reusable components, which are developed once by Adobe Experience Manager developers, and then rapid development is possible to create new pages with the same components with people who might not have the technical know-how of how it is implemented under the hood.
  • One language master copy for multiple country sites
  • Reusability of components
  • Easy to pickup
  • [The] use of Sightly for frontend could be avoided.
  • Frontend and backend decoupling should be much more streamlined and with better documentation.
  • [It could have a] more intutive authoring experience.
It is well suited for websites that are being used across the globe [in] different languages, but [is] the same content, essentially. Also, websites are updated a lot in terms of content, like images or new text, [which] is great because development knowledge is not required. Only an author can do this.
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
It is highly usable with a lot of functionality that needs to be actively used like mobile responsiveness and SPA for decoupled architecture between backend and frontend. More exhaustive technical documentation will make implementation much easier. I [would] recommend Adobe Experience Manager along with Adobe Analytics for increased data insights into your website.
Score 7 out of 10
Vetted Review
Verified User
It is used across the whole organization worldwide as our web platform and digital asset management. We build product pages, event pages, store many marketing material pieces such as white papers, brochures, datasheets, and house thousands of pictures.
  • It is simple to use.
  • It's powerful.
  • [It has a] centralized environment [that] makes sharing data worldwide easy.
  • Although it is easy to use, when creating a webpage, there is not much flexibility. [For] example, if you use a 4-block panel but only have 3 images to post, you cannot center it on the page. They automatically align to the left. You have to be [a] super user and add coding.
  • It is a very complex tool and our IT department is constantly involved in maintaining it.
I am not a full user. I simply create web pages for our events. It produces a very nice webpage. However, it is a very complex process to produce web pages worldwide. Each page needs to be replicated simultaneously.
I am simply a user. Our IT department handles this.
Creating web pages is easy for a user, but I cannot comment on the overall Adobe Experience Manager usability.
Score 7 out of 10
Vetted Review
Verified User
Adobe Experience Manager is currently being used solely within my office, which consists of four individuals. It aids in allowing my team to sort through files and find things that may have been misplaced. This is especially effective because, in real estate, compiling documents is half of the battle and must be done efficiently.
  • Allows editing within the group
  • Organizes files
  • Creates templates for files and data
  • Design creativity
  • Login Process
  • Copy and paste features
This software is well suited in the realm of the office or outside of it, allowing access to the account wherever you may be. It has drastically assisted my team when we may be behind in the office and need to catch up on days off. It is not so suited for the creative eye because it does not offer many visually appealing aspects, it is pretty generic as a whole.
Score 8 out of 10
Vetted Review
Verified User
Adobe Experience Manager is used by my entire Business Development department and several other pockets of my company. Specifically, my use case is with my customers. This tool allows me to put out custom content for each of my clients. I get feedback all the time about how clean and easy it is to use.
  • Content customization.
  • Very fair price, inexpensive relative to competition.
  • Takes a little bit of time to understand how to use all of the features.
  • Collaboration with colleagues can be streamlined better.
Adobe Experience Manager is very well suited for people in customer-facing roles. It is very easy to create a clean, concise form in which customers have the platform to provide their feedback. It is not quite as appropriate for non-customer-facing roles, although I could see an internal application for HR teams looking to acquire feedback from their employees.
Score 1 out of 10
Vetted Review
Verified User
Used primarily for analytics and target (testing). It was used to check other reporting as an independent source. Also used for A/B testing and analysis of A/B & redirect tests. Used to track anomalies in hourly reports. Used to automate sends of reports to team members.
  • Allows for quick viewing of pre-built reports.
  • Reliably sends pre-build reports on a schedule.
  • Makes reports that are visually easy to understand for a layperson.
  • Makes it easy to find pre-built reports.
  • Adobe requires constant updates to software or fails completely to perform.
  • Adobe products are fragmented and require expensive investment for a complete toolset. Many pieces of the marketing puzzle are behind paywalls.
  • It's far too difficult to compare date ranges in reports.
  • It's far too difficult to build reports.
  • It's far too difficult to track events that aren't set up via Adobe's proprietary tag manager. Please allow tracking of GTM tags in this toolset!
I do not like this suite of tools. They are incomplete. To have access to all tools may be useful, but since our company's $100k/yr+ investment was not enough to have full access, I cannot speak to that. I can only say that Adobe Target + Analytics was not sufficient. Even those two tools do not communicate completely without special considerations. These are things I will (and have) warned other potential users about. Also, the constant updates which typically break some of our reporting.
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