Great demand source to have in your mix
April 30, 2021

Great demand source to have in your mix

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Audience Match

Overall Satisfaction with Marketing Solutions by Criteo

We use Marketing Solutions by Criteo as a programmatic partner that gives us the ability to have granular targeting and provide our visitors with precise advertising. We believe it allows for a better experience for our readers on our website when they see more tailored ad messaging. It has been a super simple platform to use and to navigate.
  • Tailored ad messaging
  • Easy use of the platform
  • Great reporting
  • Scale
  • Fill rates
  • eCPMs
  • They have a great niche product that provided great ROI
  • Scale wasn't very large
  • Because scale was small, fill rate was pretty low as well.
I think Marketing Solutions by Criteo is probably one of the smaller fish in the pond, so it is kind of hard to compare. However, I do believe they have a niche product that not many others offer, therefore they are unique. There are definitely going to be things that they can't compete on; however, like I mentioned before, if running in a cascade situation, they will compete very well.

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We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.
I think they are a great demand source to have in your mix, but not a standalone. I think it is important to have them fall within a cascade of other partners--that way you have a better overall fill rate and eCPMs. They have a great niche product that many others don't offer and really take their ad quality serious.

Criteo Feature Ratings