Great demand source to have in your mix
April 30, 2021

Great demand source to have in your mix

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Audience Match

Overall Satisfaction with Marketing Solutions by Criteo

We use Marketing Solutions by Criteo as a programmatic partner that gives us the ability to have granular targeting and provide our visitors with precise advertising. We believe it allows for a better experience for our readers on our website when they see more tailored ad messaging. It has been a super simple platform to use and to navigate.
  • Tailored ad messaging
  • Easy use of the platform
  • Great reporting
  • Scale
  • Fill rates
  • eCPMs
  • They have a great niche product that provided great ROI
  • Scale wasn't very large
  • Because scale was small, fill rate was pretty low as well.
I think Marketing Solutions by Criteo is probably one of the smaller fish in the pond, so it is kind of hard to compare. However, I do believe they have a niche product that not many others offer, therefore they are unique. There are definitely going to be things that they can't compete on; however, like I mentioned before, if running in a cascade situation, they will compete very well.

Do you think Marketing Solutions by Criteo delivers good value for the price?

Yes

Are you happy with Marketing Solutions by Criteo's feature set?

Yes

Did Marketing Solutions by Criteo live up to sales and marketing promises?

Yes

Did implementation of Marketing Solutions by Criteo go as expected?

Yes

Would you buy Marketing Solutions by Criteo again?

Yes

We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.
I think they are a great demand source to have in your mix, but not a standalone. I think it is important to have them fall within a cascade of other partners--that way you have a better overall fill rate and eCPMs. They have a great niche product that many others don't offer and really take their ad quality serious.

Marketing Solutions by Criteo Feature Ratings

Ad campaign creation
8
Ad deployment
8
Display advertising
8
Ad display and retargeting segmentation
8
Data Transfer
7
DSP integration
7
Ad dashboards
8
Ad performance reports
8
Ad conversion tracking
8