Overall Satisfaction with Marketo
The Marketing dept uses Marketo to implement our B2C email marketing campaigns. With Marketo being integrated with Salesforce, we are able to personalize, automate, and set-up ongoing email campaigns.
- Excellent customer support. They go above and beyond at solving a problem or even helping you along the way so you never feel like you're on your own.
- Helps to manage lead database and cleanup emails.
- Marketo lets you easily set up and launch new campaigns.
- I don't like the interface of the GIANT buttons in the middle of the page when you click on an email campaign. I think it takes up valuable work space to actually see what your're doing. It's a bit redundant too when the same thing is in the top nav.
- You can't edit the date format in tokens. There is a workaround where you can edit the token using a script but unless you can write the script, forget it. The default date format should be month-day-year. This makes for a poor customer experience when trying to send payment reminder emails, etc.
- I would like better tools to design emails.
- I would like to see where customers clicked in emails and not just an open and click-through rate.
- Marketo has helped to increase our online to offline conversion rate.
While CheetahMail is a full-service company, I can do everything I need to do in Marketo without the hefty price tag of using CheetahMail. Since we are a smaller organization and don't need enterprise level email support, Marketo works well for us and we are able to achieve all our email marketing goals through self-service in Marketo.
Using Marketo
Pros | Cons |
---|---|
Like to use Well integrated Feel confident using | Unnecessarily complex Difficult to use Requires technical support Slow to learn Cumbersome Lots to learn |
- Editing emails within the Design Studio are very easy to use for anyone who has used any sort of editing tools in any other web-based program.
- Running one time batch campaigns are pretty simple to set-up and launch without completely understanding or knowing how everything works in Marketo.
- Sometimes it's hard to figure out you have to set up a Smart List before you can run a campaign. It took me a while to really understand how it works.